Jordan Waddell Personal Brand Identity Kit

My Personal Brand Identity Kit done for Project and Portfolio I

1. Broadcast Blitz:
The complete sports branding
Playbook
By: Jordan Waddell

2. Font famililies
1
Header font: Nove Regular
"Nove Regular" is a decorative font that has unique and
unconventional characteristics. It mixes a playful tone
with the strength, stability, and assertivness of a bold
header which makes this the perfect header for titles.
2
Paragraph font: Informa Pro Regular
"Informa Pro Regular" is a comprehensive sans serif based on
traditional lettering in proprotion, rhythm, and stroke. It strikes a
visual balance between man and machine by maintaining the
equilibrium between the influences that drive the genre.

3. Font Families (Adobe Fonts)
Header font: Nove regular
Paragraph font: Informa Pro Regular

4. Color Palette
Represents passion. Can evoke warm
feelings, similiar to a red sunset or the
warmth of nature. Crimson's striking
and vivid personality comes from it's
high visibility.
Crimson Gray Black
Considered a neutral color that can have a
variety of associations. Symbolizes wisdom and
intelligence because the brain is made of gray
matter. Helps other colors stand out when
used in combination. Symbolizes elegance, wealth,
restraint, power, and
self-confidence. Black can also
portray someone as being
level-headed and in control.

5. Color Palette (adobe color)

6. Logo Design
The logo combines a
microphone representing my
passion for storytelling with a
modern twist that reflects my
entertainer archetype while
incorperating 3 colors from my
color palette.

7. Logo design - varitations

8. Selection Rationale
Psychology of colors
The chosen colors reflect the enterainer's personailty and goals.
Crimson represents my passion to storytelling. Gray shows my
wisdom and intelligence and black symbolizes my restraint,
power, and self-confidence.
Psychology of font
"Nove Regular" represents my creativity, playfullness and my
power. "Informa Pro Regular conveys my modern, clear and
straightforward approach I have towards my audience.

9. Sources:
Web Design (2023), January 12). Anatomy of a Typeface. Designmodo. Retrieved July 16, 2024, from
https://designmodo.com/font-psychology
Web Design (2024, February 14). The Psychology Behind Color Choices in Branding. Aqomi. Retrieved July 16, 2024, from
https://aqomi.com/the-psychology-behind-color-choices-in-branding