Jpolillo Amazon PPC - Bid Optimization Sample

My portfolio about optimizing Amazon ad campaign

1. Sample of My Amaz
PPC Works

Presented by James Polillo

2. Background

After I finished the product listings and A+ conter
7 products, I was given the task of creating PPC ©
for all products.

3. PPC Keyw

Keyword Phrase

|ABA Total Click Sha

ords Research

ABA Total Conv. Share

Search Volume

ruby necklace 11.40} 16.70} 2052)
pink heart necklace 17.50} 35.00! 1344)
necklace for mom 14.90) 16.70) 1344
women’s necklace 11.20] 24.10 1147
thin silver chain necklace for women 42.30] 20.00] 1144]
crystal pendant necklace 18.30} 20.00! 895)
topaz necklace 20.00 40.00 893
mother and daughter necklaces 22.10 16.70) 832
‘women accessories jewelry 28.00 18.20) 760
blue sapphire 27.70 33.30 701
mother necklace 14.90) 33.30! 701
emerald stone 36.30! 50.00! 701
‘emerald green jewelry sets for women 14.20) 15.40) 633
necklace charm 24.40 40.00 633
‘aquamarine stone 20.30 33.30 631
infinity necklace silver 34.30! 27.30! 565)
birthstone charms for necklace 35.20! 20.00! 563)
blue heart necklace 26.00 18.20) 563
[garnet jewelry 12.10) 33.30 527
necklace silver for women 11.40] 33.30 527

This is an example of one of the products with keywords mined
from Helium 10 Cerebro. Our criteria were the top 20 keywords
with high search volume and a minimum of 15% conversion rate.

4. Sponsored Products necklace for mom Manual targeting
Sponsored Products women's necklace Manual targeting
Sponsored Products necklace silver for Manual targeting
Sponsored Products Category heart ne Manual targeting

Sponsored Products ASIN heart neckla Manual targeting
Sponsored Products ruby necklace-hea Manual targeting
Sponsored Products pink heart necklac Manual targeting
Sponsored Products thin iver chain ne Manual targeting
Sponsored Products crystal pendant né Manual target

Sponsored Products topaznecklace-he Manual targeting
Sponsored Products mother and daugh Manual targeting,
Sponsored Products women accessor Manual targeting,
Sponsored Products blue sapphire-hea Manual targeting
Sponsored Products mother neckace-| Manual targeting
Sponsored Products emeraldstone-he Manual target

Sponsored Products necklace charm Manual targeting
Sponsored Products aquamarine stone Manual targeting
Sponsored Products infinity necklace Manual targeting
Sponsored Products birthstone charms Manual targeting,
Sponsored Products blue heart necklac Manual targeting
Sponsored Products gamet jewelry-hn Manual targeting

Since the products are new and have never been indexed

Sponsored Products Auto campaign he Automatic targeting

1724
224073
25008
10230
16651
a
768
um
1

190
302
196
146
2
su
95
1450
E

98
203
670
2

Chicks Clck-Thru Rate (CTR)

2
96
a
5
u
o

o

01%
0.08%
000%
0.05%
007%
0.00%
0.00%
037%
0.00%
0.00%
0.33%
051%
0.00%
000%
000%
105%
o0%
0.00%
0.00%
0.49%
0.30%
000%

Sample of a Re

{Campaign Type [Campaign Name Targeting Type ap

‘Spend CostPer

$155.06
$522.87
$66.22
3953
$26.35
$0.00
$0.00
$8.95
$0.00
$0.00
5296
$4.29
$0.00
$0.00
$0.00
35.83
$378
$0.00
$0.00
35.82
so
$0.00

eport 7 Day Total Orders (#)

$4.85
$5.45
$315
sıon
$2.40
$0.00
$0.00
$447
$0.00
$0.00
$296
$429
$0.00
$0.00
$0.00
$5.83
$378
$0.00
$0.00
$5.82
$437
$0.00

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by

Amazon, we ran the campaign ads over a month for keyword

A This is a dass report of ae same produce: We

5. Ads for Bid Optimizatior
ee a ae

Per neki for momen women's coco and [nem ann wann” |
Nees me

E

tite ol caes wth pendant or women 1

sn I pu:
customer search

6. $1,985.82

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