Judas FC x Shacklewell Arms

Sponsorship Proposal Deck

1. JUDAS FC
x
26/06/2019

2. THE BIRTH OF
JUDAS FC
INTRODUCTION

3. THE CLUB WAS FOUNDED IN
2018 BY THIS MAN...
THE ORIGINAL JUDAS
THE BIRTH OF JUDAS

4. AFTER HE TURNED HIS BACK ON
EX-TEAMMATES TO REUNITE
WITH SOME FAMILIAR FACES
FROM UP NORTH
HOMECOMING
(Like this friend from Sunderland)

5. AND AFTER PICKING UP
SILVERWARE IN THE CLUB’S
FIRST SEASON IN
DALSTON...
LEAGUE CHAMPS

6. JUDAS FC ARE NOW
LOOKING TO PARTNER
WITH THEIR FAVOURITE
PUB!
JUDAS FC X SHACKLEWELL ARMS

7. MEET THE
JUDAS FC LADS
PLAYER PROFILES

8. “WE’RE A GREAT BUNCH OF
LADS, THAT LIVE FOR
WEDNESDAY NIGHTS –ON
THE PITCH & IN THE PUB!”
-RYAN WINKELMANN

9. PLAYER PROFILES
GUY
MIDFIELDER
@GKWAMS
RINGER OF THE YEAR
LAGUNITAS IPA
MIDFIELDER
@HARRY_FOZZ
SOCIAL SECRETARY
LAGER SHANDY
DEFENDER
@LEWMORRI
TOP SCORER
NECK OIL IPA
LEWFOZZ

10. PLAYER PROFILES
DEFENDER
@TWP.MAHON
HEAD OF FILM PRODUCTION
STOUT LAGER
MIDFIELDER
@INSTACHRISSA
SKIPPER
RED STRIPE TOP
DEFENDER
@MICHAELHLR
ORIGINAL JUDAS
VAUX DOUBLE MAXIM
CHRISSATOMHEALER

11. PLAYER PROFILES
MIDFIELDER
@SANTANCHIN
CLUB BURSAR
LAGER TOP
DEFENDER
@ELL_CLARKSON
DAD
HEINEKEN
GOALKEEPER
@CHARLIE_NICHOLSON11
NORWICH FAN
AMSTEL
FATHAKITCHENCHARLIE

12. PLAYER PROFILES
MIDFIELDER
@NICHOLASRUPERT
HEAD OF SOCIAL MEDIA
RED STRIPE
STRIKER
@RYAN_WINKELMANN
BOOZER
ANY LAGER
DEFENDER
@JIMMYMACSNAPS
HEAD OF STASH
LIME CORDIAL
RYANSCOTTYMCKALE

13. PARTNERSHIP
OPPORTUNITIES
JUDAS FC X SHACKLEWELL ARMS

14. BRONZE PACKAGE
PARTNERSHIP PACKAGES
KIT BRANDING
LAUNCH EVENT

15. BRONZE PACKAGE
§ShacklewellArms logo branding on the Judas FC
home shirt
§Weekly exposure in Powerplay7-a-side league
every Wednesday
§Exposure across all club & player imagery on
social media
§Option to purchase kit for pub display / pub
customers
JUDAS FC HOME KIT BRANDING

16. BRONZE PACKAGE
§Judas FC to launch the partnership with an event
at ShacklewellArms
§Invites extended to all Judas FC friends & family –
50 guests expected -guaranteed spend £10/head
§Live party coverage across Judas FC social
channels
§Event photographer &shirt presentation
§DJ to be provided by Judas FC
LAUNCH EVENTLAUNCH EVENT
JUDAS FC X SHACKLEWELL ARMS
10.07.19
8PM -LATE

17. SILVER PACKAGE
PARTNERSHIP PACKAGES
KIT BRANDING
LAUNCH EVENT
SOCIAL MEDIA
PUB ATTENDANCE
+
+

18. SILVER PACKAGE
§Weekly social branding via Judas FC Instagram posts
and Instagram story posts
§Follower base made up of East London friends & fam
§Tagging of ShacklewellArms in account bio & all posts
& stories
§Cross promotion of ShacklewellArms events on Judas
FC channel
SOCIAL MEDIA OPPORTUNITIES
107150
Instagram followersAverage story impressions

19. EXAMPLE CREATIVE EXECUTIONS
BROUGHT TO YOU BY
IGS STARTING LINEUPWEEKLY IG POSTSCROSS-PROMOTION
Our home the @shacklewellarms
Make sure to head down to the
@shacklewellarmsfor a great gig tonight

20. SILVER PACKAGE
§Weekly post-match attendance at the Shacklewell
Arms after every match
§Guaranteed minimum of 1x team social per season at
the ShacklewellArms
§Guaranteed minimum of 1x Champions League
viewing party at the ShacklewellArms per season
§End of season awards ceremony to be hosted at the
pub with an award for ‘ShacklewellArms Player of the
Season’
JUDAS FC PUB ATTENDANCE
THE HOME OF JUDAS FC

21. GOLD PACKAGE
PARTNERSHIP PACKAGES
KIT BRANDING
LAUNCH EVENT
SOCIAL MEDIA
PUB ATTENDANCE
AWAY KIT DESIGN
PLAYER SOCIAL
STAFF FRIENDLY
LAUNCH FILM
+
+
+
+

22. GOLD PACKAGE
§Design rights of the Judas FC Away Kit –blue and
black stripes suggested
§Weekly exposure in Powerplay7-a-side league
every Wednesday
§Exposure across all club & player imagery on
social media
§Option to purchase kit for pub display / pub
customers
§ForzaNerazzurri!!!
JUDAS FC AWAY KIT DESIGN

23. GOLD PACKAGE
§Weekly social branding via Judas FC player Instagram
accounts
§Large East London following across all player accounts
§Tagging of ShacklewellArms in all posts & stories
§Judas FC players as brand ambassadors for Shacklewell
Arms through social media & word of mouth
PLAYER SOCIAL POSTS
6,03416
Total IG followersPlayer Accounts
98

24. GOLD PACKAGE
§Friendly match to be organized between Judas FC &
ShacklewellArms friends and fam
§All pitch costs & logistics to be arranged by Judas FC
§Post-match drinks to follow at the pub
§Potential to expand to a friendly tournament open
to ShacklewellArms customers & staff
§Post-match party to be hosted at the Shacklewell
Arms
FRIENDS & FAMILY MATCH
FOOTBALL TOURNAMENT

25. GOLD PACKAGE
§Partnership launch film to be provided by Judas FC,
in collaboration with production company Habitual
Media
§Right to use film across both Judas FC & Shacklewell
Arms social channels
§The film will bring to life the partnership and
showcase the pub as a hub for both music & football
§Showreel: https://vimeo.com/314858991
PARTNERSHIP LAUNCH FILM
x
JUDAS FC

26. SPONSORSHIP
MENU
JUDAS FC X SHACKLEWELL ARMS

27. SPONSORSHIP MENU
BRONZESILVERGOLD
KIT BRANDING
LAUNCH EVENT
KIT BRANDING
LAUNCH EVENT
SOCIAL MEDIA
PUB ATTENDANCE
AWAY KIT DESIGN
PLAYER SOCIAL
STAFF FRIENDLY
LAUNCH FILM
KIT BRANDING
LAUNCH EVENT
SOCIAL MEDIA
PUB ATTENDANCE
£1,500£1,000£500

28. THANK YOU!