Juicy Couture

1. Juicy Couture
By: Kelly Rinnas
A44026036

2. Products
Women’s Collection
 
 
 
Children’s Collection
Fashion Accessories

3. Target Market
• Major Target Market:
– Young Adult, Female, 16- 25 years old
• Appeal to Them with:
– Crowns
– Puppies
– Color Pink
– Bows
– Models

4. Big Idea!
• Lifestyle Retailing
– Purchasing Products
In Order To Make A
Statement About Your
Identity, Whether It Be
Personal or Social.
Juicy Couture = Fairytale Lifestyle
 

5. Digital Strategy
• Juicy Retail Stores Already Emphasize This
Lifestyle
• Marketing Terms:
– “Fairytale”
– “Life of a Princess”

6. Social Media
• Photos That Show The Fairytale Lifestyle
– Instagram
– Facebook

• Connect With Consumers
– Twitter

7. Budget (per month)
• Digital Marketing Budget………………………... $48,000
• SEO- Search Engine Optimization……………… $ 9,600
• PPC- Pay Per Click……………………………….. $14,400
• Social Media………………………………………. $14,400
• Email………………………………………………. $ 2,400
• Mobile……………………………………………... $ 4,800
• Content……………………………………………. $ 2,400

http://digitalmarketingcalculator.com/

9. Goals
• Bring The Fairytale Lifestyle And
The Juicy Couture Brand Closer
Together
• Consumers Live A New Luxurious,
Chic, Extravagant Life
• Build A Stronger Connection With
Consumers

10. Are We Successful?
• Increase in Sales
• Feedback and Opinions
via Social Media
– Consumers Living the
Fairytale Lifestyle