Kahf Eau de Parfum New Variant Check-Out Campaign on Shopee.pptx

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1. Kahf Eau de Parfum New Variant Check-Out Campaign on Shopee OCTOBER Eau de Parfum Invigorating Waterfall 100ml Eau de Parfum Humbling Forrest 100ml

2. TIMELINE 15 October - 30 November 2025 SOW 1. Check out varian Kahf Eau de Parfum ( Invigorating Waterfall/Humbling Forest ) sesuai dengan pembagian di awal menggunakan kode voucher yang diberikan 2. Posting minimal 5 video/photo carousel DENGAN keranjang di Shopee, mirroring ke TikTok KERANJANG SHOPEE Menyusul, akan menyala di tanggal 15 October 2025 HASHTAG WAJIB #kahf #kahfedp #edp3 #DecodeYourSkin #SuperBrandDay HASHTAG OPSIONAL #parfum #parfumviral CTA Check out for special price & promo cuma di keranjang gua di bawah!

3. Humbling Forest Eau de Parfum “Grounds you with calm depth, a quiet strength that steadies your presence” “”. Eau de Parfum Humbling Forrest 100ml Powered by essential oils “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” Long lasting scents throughout the day Lasts up to 10 - 12 hour, your favorite fragrance with deeper and layered scent. Natural-Realistic Olfactive Palette “As we explore the forest nature welcomes us with a peaceful breeze and earthy scent” "The forest represents calm. It humbles us, grounds us, and reminds us of the strength found in stillness."

4. Cypress Rosemary Grapefruit Cedar Wood Guaiac Wood Jasmine Patchouli Sandalwood Musks Humbling Forest grounded, serene, and quietly powerful Top Notes Middle Notes Bottom Notes Crisp cypress, rosemary, and grapefruit awaken the senses like a breath of forest air . Cedarwood, guaiac, and jasmine reveal t he forest’s quiet strength , while patchouli, sandalwood, and musk ground the fragrance in enduring warmth —serene, grounded, and quietly powerful . Eau de Parfum Humbling Forrest 100ml

5. Invigorating Waterfall Eau de Parfum “Being close to the waterfall instantly awakens our mind and soul. The surrounding atmosphere smells so lively and refreshing. For it is the source of life, water gives energy to those who reach” “In movement, the universe reveals its power. The waterfall refreshes us with clarity, just as universe fuels all creation.” Eau de Parfum Invigorating Waterfall 100ml “A refreshing surge that lifts your senses with clarity and vitality” Powered by essential oils “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” Long lasting scents throughout the day Lasts up to 10 - 12 hour, your favorite fragrance with deeper and layered scent. Natural-Realistic Olfactive Palette capturing the sensation of standing before a powerful, cooling cascade of water. Uplifting, clean, and dynamic

6. Marine Watery Lemon Cedar Wood Transparent Floral Violet Dry Amber Patchouli Musks Humbling Forest Eau de Parfum Top Notes Middle Notes Bottom Notes “Being close to the waterfall instantly awakens our mind and soul. The surrounding atmosphere smells so lively and refreshing. For it is the source of life, water gives energy to those who reach” A splash of marine freshness and zesty lemon awakens your senses. Flowing into cedarwood, violet, and airy florals , it mirrors nature’s balance—strength in the trees, delicacy in the mist. Grounded by amber, patchouli, vetiver, and musk , it leaves a lasting, serene impression— energy that refreshes Invigorating Waterfall Energizing, Refresh, and Serene Eau de Parfum Invigorating Waterfall 100ml

7. ANGLE Key Message EDP Varian Baru

8. ANGLE: DAILY ESSENTIAL CONTEXT Menjadikan perfume sebagai bagian pelengkap dari rutinitas sehari-hari, sama pentingnya seperti skincare, sabun, atau bahkan outfit. Bold statement bahwa perfume bukan luxury once in-a-while , melainkan kebutuhan harian. Menekankan practicality: long lasting, dengan hanya 1-2 semprot, ready untuk commute , kerja, olahraga, dengan tetap wangi PERSONA First jobber, mahasiswa, urban men HOOK “Daily essentials lo, sama pentingnya kaya face wash dan deodorant” “Belom starting a day kalo lo belom semprotin ini parfum” “Mau sibuk kaya gimana, wangi itu kewajiban” VISUAL HOOK Pointing Any Kahf EDP series & Kahf Deo Side by side with daily supporting tools ANGLE: COMPARISON CONTEXT Positioning Kahf EDP sebagai smart alternatives untuk luxury fragrance yang cenderung memiliki harga yang mahal Menggunakan luxury fragrance brand sebagai comaprison dengan masing-masing line up dari Kahf EDP series Edukasi bahwa dengan harga yang lebih affodable, user dari Kahf EDP series bisa memiliki sensation yang sama dengan luxury fragrance PERSONA Price sensitive, style conscious, fragz head HOOK “ Lo bakal suka Kahf EDP Invigorating Waterfall, kalo lo suka perfume xx” “Wangi yang mirip Sauvage tapi savage di dompet” VISUAL HOOK Side by side with luxury brand Side by side with similar local brand ANGLE: EVERY OCCASION CONTEXT Memperkenalkan 2 Series upgrade dari EDT (Eau De Toilette) Series dengan 2 notes yang fit untuk different activities dan persona . Invigorating Waterfall dengan notes yang lebih Freshy, Watery, dengan sentuhan Dry Amber cocok untuk outdoor activity , sports , cuaca panas, atau orang yang prefer wangi yang fresh. Humbling Forest dengan notes woody yang membuat perfume ini terasa manis tapi tetap fresh karena di top notes terdapat hints refreshing. PERSONA Young professionals, urban men, sports enthusiast. HOOK “Wangi fresh buat ketemu matahari, wangi woody buat ketemu malam hari” “Panas-panas tetep wangi, spray cuma satu kali” “Parfum buat temen olahraga & dinner bareng keluarga” “Makin keringetan, wanginya makin kerasa kenceng” VISUAL HOOK Athlete figure pointing to camera Kahf Invigorating Waterfall before exercise SINGLE KEY MESSAGE FRESH IN MOTION, CALM IN STRENGTH The dual essence of confidence — energizing clarity, grounding power. Two fragrances, one balance: for men who shine in action yet stay grounded in presence. Eau de Parfum ANGLE: UPGRADE DARI EDT (EAU DE TOILETTE) CONTEXT Memperkenalkan line up baru dari Kahf EDP series sebagai jawaban untuk loyal user dari Kahf EDT series . Menjelaskan konsentrat yang lebih padat untuk varian EDP , dengan longevity sampai dengan 12 jam untuk meng- cover daily needs dari user. Dengan konsentrat yang lebih tinggi , EDP series akan meninggalkan jejak wangi disetiap langkah, projecting aroma sebagai statement, dan yang terpenting last longer. PERSONA Fragz Head , perfume enthusiast , fashion enthusiast Contoh: Indo Fragz Samuel Rusli, Dino Agusto . HOOK “Strong update dari Kahf buat lo yang pengen wangi seharian” “Pilihan tepat buat lo yang pengen tampil pede dengan wangi yang tahan lama” “Wangi seharian, cuma spray satu kali” “Pake ini biar wangi lo ninggal dimana-mana” “Parfum yang kecium dari lo belom masuk ruangan” VISUAL HOOK EDT dan EDP Series dari Kahf (Side-by-Side). Barang wajib kerja Sniffing expression Kahf EDP Eau de Parfum

9. ANGLE Key Message Masing-masing Variant

10. Marine Watery Lemon Cedar Wood Transparent Floral Violet Dry Amber Patchouli Musks Humbling Forest Eau de Parfum Top Notes Middle Notes Bottom Notes “Being close to the waterfall instantly awakens our mind and soul. The surrounding atmosphere smells so lively and refreshing. For it is the source of life, water gives energy to those who reach” A splash of marine freshness and zesty lemon awakens your senses. Flowing into cedarwood, violet, and airy florals , it mirrors nature’s balance—strength in the trees, delicacy in the mist. Grounded by amber, patchouli, vetiver, and musk , it leaves a lasting, serene impression— energy that refreshes Invigorating Waterfall Energizing, Refresh, and Serene Eau de Parfum Invigorating Waterfall 100ml

11. Invigorating Waterfall Eau de Parfum “Being close to the waterfall instantly awakens our mind and soul. The surrounding atmosphere smells so lively and refreshing. For it is the source of life, water gives energy to those who reach” Eau de Parfum Invigorating Waterfall 100ml MULTIPLE ANGLE COMMUNICATION: INVIGORATING WATERFALL Key Message “ Energy that refines, confidence that shines .” For men who radiate calm clarity yet remain bold in action. Balanced, adaptable, energetic and magnetic. Refreshing energy that clears your mind. Confidence that feels natural, never forced. Fresh with Sauvage’s spark, clean with Dylan Blue’s mark, modern like Cool Water , ready from the start.” Versatile daily wear — perfect for active mornings, outdoor pursuits, or professional settings that demand freshness. A vibrant splash of marine waves, zesty lemon, and airy florals—crisp yet balanced with woody-musky depth. Persona Angle Emotional Angle Comparative Angle Occasion Based Scent Grouping A fresh burst of citrus and marine notes that refine your energy, leaving a confident trail that shines all day.

12. Eau de Parfum Invigorating Waterfall 100ml Key Message “ Energy that refines, confidence that shines .” Perfume Characteristics Fresh citrusy, airy floral, woody-musky. Similar Perfume You’ll like this if you like Trigger Hook (Non- Comparison): Wangi fresh yang bikin lo selalu stand out sepanjang hari Dari kantor sampe outdoor , parfum ini jaminan pede lo! Spray sekali, pede sepanjang hari! Wangi seger, bikin lo keliatan jago benerr. Trigger Hook (Comparison): Alternatif parfum seger selain Versace Dylan Blue Sama-sama seger, ini alternatif Sauvage Lebih intense dari Davidoff Cool Water intense Invigorating Waterfall Eau de Parfum Angle Non-Comparison Angle Comparison Visual Hook Davidoff Cool Water → sama-sama fresh marine citrus, tapi Kahf lebih modern & clean. Dior Sauvage → sama-sama citrus fresh + musky, Kahf lebih kalem & approachable. https://www.tiktok.com/@adriansimandjuntak/video/7490524987124731142?_r=1&_t=ZS-900NRymmrjO https://www.tiktok.com/@samuelrusli/video/7493528005847846151?_r=1&_t=ZS-900a7cDPYUq https://www.tiktok.com/@indofragz/video/7241157616523627781?_r=1&_t=ZS-900anhtAm5S

13. Cypress Rosemary Grapefruit Cedar Wood Guaiac Wood Jasmine Patchouli Sandalwood Musks Humbling Forest grounded, serene, and quietly powerful Top Notes Middle Notes Bottom Notes Crisp cypress, rosemary, and grapefruit awaken the senses like a breath of forest air . Cedarwood, guaiac, and jasmine reveal t he forest’s quiet strength , while patchouli, sandalwood, and musk ground the fragrance in enduring warmth —serene, grounded, and quietly powerful . Eau de Parfum Humbling Forrest 100ml

14. Humbling Forest Eau de Parfum Eau de Parfum Humbling Forrest 100ml MULTIPLE ANGLE COMMUNICATION: HUMBLING FOREST Key Message “ Calm in the air, strength everywhere.” For the man who finds power in patience . Calm in presence, steady in character, strong in silence. Feels like a walk in the forest after rain — grounding, restorative, and reassuring. A scent that calms the spirit but sharpens inner resolve. As refined as Terre d’Hermès , as timeless as Bleu de Chanel , with a grounded modern twist. Perfect for moments that require focus and composure — from business negotiations to personal reflection, or simply enjoying a quiet evening. Fresh citrus-herbal top, woody heart, and warm musky base. A woody-aromatic fragrance that embodies serenity while radiating quiet power. Persona Angle Emotional Angle Comparative Angle Scent Grouping Occasion Based

15. Key Message “Calm in the air, strength everywhere.” Perfume Characteristics Fresh citrusy, airy floral, woody-musky. Similar Perfume You’ll like this if you like Trigger Hook (Non- Comparison): Perfume yangi yang bikin lo kelihatan berwibawa. Fresh woody yang bikin lo stand out tanpa ribut. Tenang yang classy, wibawa pasti. Kalem itu keren, confidence never ends. Trigger Hook (Comparison): Rekomendasi Bleu De Chanel, tapi ga bikin dompet tipis Terre d’Hermès vibes, Kahf price. Bleu de Chanel class, dengan harga pas.. Invigorating Waterfall Eau de Parfum Angle Non-Comparison Angle Comparison Visual Hook Eau de Parfum Humbling Forrest 100ml Terre d’Hermès → woody-grapefruit yang classy, Kahf lebih ringan & pas buat daily. Bleu de Chanel → citrus-woody elegan, Kahf lebih approachable & simple. Montblanc Explorer → woody fresh, Kahf lebih kalem & berwibawa. https://www.tiktok.com/@adriansimandjuntak/video/7490524987124731142?_r=1&_t=ZS-900NRymmrjO https://www.tiktok.com/@samuelrusli/video/7493528005847846151?_r=1&_t=ZS-900a7cDPYUq https://www.tiktok.com/@indofragz/video/7241157616523627781?_r=1&_t=ZS-900anhtAm5S

16. ANGLE Angle Umum

17. KEY COMM "Gak kerasa udah bulan ke 10 2025 aja nih! Gue percaya kalau bersih itu bukan cuma soal hati, tapi juga soal wangi dan penampilan. Sekarang ada Kahf EDP yang siap bikin gue tetap segar dan percaya diri di setiap langkah melawan diri sendiri untuk persiapan kegiatan hingga akhir tahun yang makin lama makin sibuk! Saatnya tampil wangi dan berkelas, karena kebaikan dimulai dari diri sendiri!" REFERENCES Reference 1 Reference 2 MANDATORY SCENE / FLOW REFERENSI HOOK: Scene menunjukkan aktivitas yang sibuk/ngantor/perjalanan menampilkan kedua varian produk "2025 tinggal menghitung hari. Sebagai pria, kita harus selalu siap di segala medan. Mulai dari merawat diri, hingga mempersiapkan hati untuk melangkah lebih baik. Untuk rawat penampilan gue selalu pakai Kahf." PRODUK DEMO: Close-up dua varian produk Sebutkan nama masing-masing varian dan Aromanya. Revered Oud -> yang cukup manis, namun juga memberikan kehangatan serta kepercayaan diri, Saffron Oud -> yang segar dan sedikit spicy yang sangat cocok untuk digunakan pada pagi hari. SELLING POINT EDP: 1. Aroma yang memberikan ketenangan dan kesegaran alam 2.Tahan lama hingga 48 jam 3. Sangat aman dan cocok untuk pemakaian sehari-hari CTA: Pilih 1 produk yang cocok untukmu, close up ke kamera. Misalnya “kalo gue suka yang EDP Hitam karena cocok buat kegiatan gua yang beraktivitas di dalem ruangan ber AC” Checkout sekarang di e-commerce Ajak audience untuk share persiapan menuju perempat terakhir tahun menggunakan hashtag #PejuangBerKahf. MANDATORY GUIDELINE Produk placement in the first 6-10 sec.Duration max 90 sec Preferably menggunakan trending sound & suppers/subtitle/text Keywords: Tahan lama, Tidak membuat iritasi, Aroma yang menenangkan/menyegarkan, Melawan diri sendiri/Persiapan sebelum tahun berganti/Tampil percaya diri selama menjalani perjuangan sehari-hari Mention @kahfeveryday Gunakan hashtag #kahf #kahfedp #edt3 #DecodeYourSkin #SuperBrandDay BRIEF: KAHF EAU DE TOILETTE PRODUK: REVERED OUD, SAFFRON OUD, HUMBLING FOREST, INVIGORATING WATERFALL

18. Hook : Review Produk Angle: “Rekomendaasi parfum buat cowok” “Parfum dari Kahf ini ngingetin gue dengan parfum branded yang harganya jutaan” “Dengan harga 70/200 ribuan, menurut gue ini parfum worth it banget” “Parfum lokal yang wanginya seenak itu” Boleh juga share ke penonton untuk wangi masing-masing varian yang didapatkan (bisa dilihat di slide-slide atas) ❌ Jangan gunakan kata-kata ‘dupe’ (“menurut gue ini dupe-nya Paco Rabban Invictus”) ❌ Jangan buat video “A Day With Me”, dan langsung buat video mereview produk ayou have to directly reviewing the product Reference: https://www.tiktok.com/@wangsitfirmantika/video/7283466930562993413?q=kahf%20edt&t=1715192274149 https://www.tiktok.com/@santossid/video/7223322401105267995?q=kahf%20edt&t=1715192274149 https://www.tiktok.com/@dergansfragz/video/7314978312315473157?q=kahf%20edt&t=1715192274149 https://www.tiktok.com/@cringylemoncake/video/7354659960543857925?q=parfum%20lokal&t=1715192838650

19. ANGLE GIMMICK KAHF UDAH ADA DI MINIMARKET

20. WAJIB PAKAI SOUND VIRAL & LUCU Gimmick take video di minimarket (Indomaret/Alfamart/Family Mart, dkk.), tapi jangan disebut nama minimarketnya agar tidak terkena violation Tunjukin produk dengan jelas seakan-akan diambil dari rak minimarket Produk Kahf bebas, tanpa brief, hook & angle bebas, tapi wajib keranjang kuning Hook: “Rekomendasi produk Face Wash/Deodorant/Hairstyle/Pomade/Parfum yang paling cocok buat para cowo yang aktif!” “Lagi jalan-jalan ke minimarket eh nemu Kahf, emang udah bisa ditemuin dimana-mana deh pokoknya” “Tersedia di minimarket terdekat, dan ada juga di keranjang di bawah!” “Buat yang ga sabar & pengen cepetan nyobain, di keranjang gua juga ada kok, yuk CO sekarang” Yellow Cart Wajib: https://affiliate-id.tokopedia.com/api/v1/share/AJEoD92qzocY Hashtag Wajib: #kahf #kahffacewash #fwkahf3 #lowph3 Hashtag Wajib: #kahf #kahffacewash #fwkahf3 #DecodeYourSkin #SuperBrandDay WAJIB PAKAI SOUND VIRAL & LUCU Yellow Cart Wajib: https://affiliate-id.tokopedia.com/api/v1/share/AJEoD92qzocY Hashtag Wajib: October: #kahffacewash #fwkahf3 #DecodeYourSkin #AminoMICHAOct November: #kahffacewash #fwkahf3 #DecodeYourSkin #AminoMICHANov PAKAI SOUND VIRAL & LUCU Referensi: https://vt.tiktok.com/ZSUja32hn/ https://vt.tiktok.com/ZSUjat8Ph/