Karnataka Soaps and Detergent LTD

Brief Overview about the Company.

1. Organization Structure Training Karnataka Soaps and Detergents Limited Christ University Institute Of Management

2. Industry Profile Soaps and detergents have become an integral and indispensible part of our life. Ever growing market. Competitors : Hindustan Unilever Limited, Godrej, Nirma , P and G. Lux, Dove, Wheel, Lifebuoy, Vim, Pears, Dettol,

3. Karnataka Soaps and Detergents Ltd The Government Soap Factory was converted into a State owned Public Sector Undertaking under the name & style of KARNATAKA SOAPS AND DETERGENTS LTD during the year 1980. The KARNATAKA SOAPS & DETERGENTS LTD., (KS&DL) is the true inheritor of India's Golden Sandalwood Legacy. KS&DL is one of the largest extractors of Mysore Sandalwood Oil and manufacturers of Mysore Sandal Soap in the world. Our Sandalwood Oil Division at Mysore is the largest extractor of Sandalwood Oil in India. It is exported to Europe, U.S.A. U.A.E. Russia and Germany, and used by leading perfume houses of the world. Sandalwood oil is known as FRAGRANCE AMBASSADOR OF INDIA and also known LIQUID GOLD. Mysore Sandal Soap was born from this golden legacy, enriched with the PURE NATURAL SANDALWOOD OIL and it is KS&DL's gift to the Nation. MYSORE SANDAL SOAP is the favorite of millions of people all over the world.

4. HISTORY The Government Sandalwood Oil factory was established by the Maharaja of Mysore His Highness Nalwadi Krishna Raja Wodeyar and Diwan Sir, M. Visvesvaraya, during the year 1916 at Mysore .

5. Vision “KARNATAKA SOAPS & DETERGENTS LIMITED WILL LEVERAGE LATEST SOAP MANUFACTURING TECHNOLOGY AND INFORMATION TECHNOLOGY BY IMBIBING PROFESSIONAL MANAGEMENT TECHNIQUES TO IMPROVE ITS FUNCTIONAL ACTIVITIES, TRANSPARENCY, BUSINESS AND TO TRANSFORM ITSELF INTO A MODERN, PROFESSIONAL ORGANIZATION IN THE FMCG MARKET IN INDIA AND ALSO TO SPREAD ITS FRAGRANCE IN THE FMCG GLOBAL MARKET ". Mission To serve the National economy. To attain self-reliance. To promote purity & quality products To maintain the Brand loyalty of its customers. To build upon the reputation of Mysore sandal soap based on pure sandal oil . SLOGAN : “NATURAL PRODUCTS WITH EXOTIC FRAGRANCES”

6. OWNERSHIP PATTERN: “ Wholly owned by Government of Karnataka” Paid up Share Capital stood at 318221 Shares as on 31 March 2016. Authorized Capital Stood at 35 Crores Dividend for the year ended on 31 March 2016 is 600 Lakhs, 18.85% of paid up equity share capital Rs 55.67 Crores is spent on employees and Rs. 28 .6 lakhs on Directors for the year 2015 – 16. Advertisement expense for the year 2015 – 16 is Rs. 4.91 crores

7. PRODUCTS

8. Products :

9. Mysore Sandal Soap : Mysore Sandal Soap is the only soap in the world made from 100% pure sandalwood oil. KSDL owns a proprietary  Geographical indication (GI ) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent piracy and unauthorised use by other manufacturers.

10. Financial Highlights

11. Organization Structure Chairman Managing Director General Manager (P&M) Director(Finance) General Manager (mktg.) General Manager (M&S) General Manager (Finance) DGM (HRD) DGM (QAD) DGM (R&D) DGM (MKTG .) (2) DGM ( IA) DGM (E&S) DGM (P&M ) (2) AGM HRD AGMQAD AGMR&D AGM M&S (2) AGM MKTG (6) AGM   Finance AGM P&M(5)

12. PRODUCTION DEPARTMENT: KSDL as 3 main production plants : Fatty Acid Plant Talcum Powder plant Hand wash plant Soap Plant: The soap plant is one of the largest production plants in the country with an installed capacity of 26,000 tonnes per annum. KSDL’s soap plant has its uniqueness been in a position to process as many as ten different varieties of soap simultaneously. The sophisticated plant from Italy has a wholly integrated straight line facility that links up process sequence for higher productivity. It is a stream line flow through right from raw material preparation to end or the line collation with the built in facility for continuous fat bleaching & saponification. The finishing touches are given or high tech universal wrapping machine. This high speed auto wrapper has the capability to handle soaps of virtually & size or shape. Detergent Plant: It has installed capacity of 10,000 tones per annum. To produce spray dried, powder & a syntax plant for detergent cakes & bars.

13. MARKETING DEPARTMENT: The company main products are soaps & detergents which are sold in different parts of India. There are depots at various places of the country which are controlled by six branches. The role of each branch as to ensure that sales activities coming under their control. Branch Depots Bangalore Hubli, Raichur Chennai Chennai, Selem, Madurai Hyderabad Hyderabad, Vijaywada Mumbai Ahmedabad, Pune Kolkata Cuttack, Patna, Gauhati Delhi Delhi, Jaipur, Jullundur

14. Australia Italy Srilanka Berlin Kenya USA Canada Malaysia Japan Czechoslovakia Saudi Arabia UK France Singapore Taiwan Germany Africa Holland EXPORTS: KSDL export their products to different parts of world they are : Company has Rs 11.21 Crores of export sales in the year 2015 – 16 where as it was 12.06 Crores in the year 2014 - 15 .

15. FINANCE: Effective funds management which is inverted in beneficial projects. Decision making regarding fixing of cash account. Obtaining trade credit. Profit Maximization. Wealth Maximization. Preparation of cash budgets. Systematic approach to working capital management. Valuation of raw materials & valuation of stores. To protect financial interest of the company.

16. MATERIALS DEPARTMENT: Maintaining continuity of flow of materials Effective control of inventories Coordination Recording Managing Stores   It has been divided into 5 sections: Oil & fats section Perfumery & aromatically section Packing materials section Chemical section Miscellaneous & Engineering stores section

17. Key result areas Brand Value Company has for its pure Sandalwood oil soaps. Only Company which manufactures such soaps. 88% i.e., Rs. 362,27,45,890 of the total sales (Rs 411,86,92,228) of the company are from soaps. https :// www.youtube.com/watch?v=QtbJ1svyj0M

18. RECOMMENDATIONS : They should improve their marketing strategy and distribution channels. Company should focus on products which don’t use Sandalwood oil. They should improve the technology used. Employees should me trained in modern methods of working. Safety measures should be taken in production plant. FINDINGS: Under utilization of production capacity. Certain production processes are manual, which causes wastage of material, labour, time. Fewer retail outlets and low market awareness. Recruitment activity is low Good coordination among employees. Conclusion : Company has scope of growth in National and International Market. Company should upgrade in technology and products. Company should work on employee career development.

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