Kellogg's cornflakes

Importance of breakfast and market survey on kellogg's

1. Market survey on Breakfast cereal (corn flakes)… - Ammar babar 11FET1009

2. Excuses people make for breakfast “ I DON’T HAVE TIME FOR BREAK-FAST” “ I’M JUST NOT HUNGRY IN THE MORNING” “ I HAD A HUGE CUP OF COFFEE” “ I’M NOT A BREAK-FAST PERSON”

3. Importance of morning brekfast 1) To break your no-food spell , and to give nutrition to function. 2) activates cortisol and adrenalines and thus people who have breakfast are happier and less nervous . 3) It brings down serotonin levels ( stress hormone) 4) Reduces cravings and create healthy appetite 5) Improves brain functioning . 6) Helps to maintain weight . 7) Less irritated and active .

4. Corn flakes Cost ( per 500 gm) Kellogg’s 152** Murginns 125** Mohun’s 90 Daily diet 90 Multi grain flakes Cost ( per 400 gm) Kellogs Xtra MUSELI 190** Saffola museli 222

5. Corn Flakes

6. MULTI GRAIN FLAKES

7. Kellogg’s Corn flakes : Original and the Best Ingredients : Corn grits, Sugar, Malt extract, Iodized salt, Vitamins, Minerals and Antioxidant ( INS 320 ) ( BHA ) Flavours : Strawberry : Beetroot extract, Strawberry puree (2.4 %) Honey : Honey (2.8 %) Almond & Honey : Sliced almonds (10 %) , Colour (INS150d)  ( sulfite ammonia caramel ) Mango : Mango Puree (2.8 %) , Colours (INS 100, 160b) ( curcumins , annatto   extracts ) Banana : Banana slices (8 %) , Banana puree (3.8 %)

8. Kellogg’s : original Typical value for 100g 30g serving with 120ml of skim milk Energy 373 kcal 147 kcal Energy from Fat 9 kcal 4 kcal Total Fat 1.0 g 0.4 g Saturated Fatty Acids 0.3g 0.2 g Monounsaturated Fatty Acid 0.1g 0.1 g Polyunsaturated Fatty Acids 0.4g 0.1 g Trans Fatty Acids 0.0g 0.0g Cholesterol 0 mg 0 mg Total Carbohydrates 85.6g 31.2 g of which Sugar (Sucrose) 8.2 g 2.5 g   ( Ideal ) Dietary Fibre 2.5 g 0.8 g ( V less) Protein 8.0 g 5.4 g Sodium 0.95 g  0.79 g

9. Vitamin A 100 mg 35 mg 6% Vitamin C 33 mg 11 mg 28% Thiamine ( Vit B1) 1.0mg 0.3 mg 30% Riboflavin ( Vit B2) 1.2mg 0.4 mg 32% Niacin ( Vit B3) 13.4mg 4.2 mg 35% Vitamin B6 1.7mg 0.5 mg 25% Vitamin B12 0.3mg 0.7 mg 68 % * Folate 84mg 25 mg 13% Iron 17.5mg 5.25 mg 25% # Approximate Values If cereal is had with cow's milk, the energy value will  increase by 46 kcals and the fat by 4.8g. Skim Milk Nutrient Values : From 'Nutritive Value of Indian Foods' , NIN, ICMR except for Fat, Sodium & Vitamin A & Vitamin B12 (Source USDA) % RDA (Recommended Dietary Allowance) per day for sedentary women basis Nutrient Requirements & RDA for Indians by ICMR, 2010

10. Kellogg’s extra museli – nuts delight Description : It’s when the most exquisite plump Californian raisins , succulent Canadian dates and crunchy Californian almonds are mixed with nutritious grains to make one mouth wateringly delicious breakfast . Nutrition has never tasted this good . Ingredients : Sugar , Malt extract, Iodized salt, Vitamins, Minerals  and Antioxidant (INS 320 ). Contents % Wheat 23.3 Corn grits 12.8 Rolled Barley 11 Rolled Oats 11 Rice 8.2 Dates 11 Raisins 9 Almonds 5

11. Typical value for 100g 30g serving with 120ml of skim milk Energy 362 kcal 180 kcal Energy from Fat 47 kcal  20 kcal ( High) Total Fat 5.2 g 2.2 g Saturated Fatty Acids 0.7 g 0.3 g MUFA 2.7 g 1.1 g  ( Good ) PUFA 1.6 g 0.6 g Trans Fatty Acids 0.0 g 0.0 g Cholesterol 0 mg 0 mg Total Carbohydrates 78.0 g 36.7 g of which Sugar (Sucrose) 7.6 g  3.0 g  ( Ideal ) Dietary Fibre 7.2 g 2.9 g ( Good ) Protein 8.0 g 6.2 g Sodium 0.4 g 0.7 g

12. Vitamin A 100 mg 45 mg 8% Vitamin C 25 mg 11 mg 28% Thiamine ( Vit B1) 0.8 mg 0.3 mg 30% Riboflavin ( Vit B2) 0.9 mg 0.4 mg 32% Niacin ( Vit B3) 10.0 mg 4.1 mg 34% Vitamin B6 1.3 mg 0.5 mg 25% Vitamin B12 0.2 mg 0.7 mg 68% Folate 63.0 mg 25 mg 13% Iron 14.0 mg 5.8mg 28% # Approximate Values If cereal is had with cow's milk , the energy value will  increase by 46 kcals and the fat by 4.8g. Skim Milk Nutrient Values : From 'Nutritive Value of Indian Foods' , NIN, ICMR except for Fat, Sodium & Vitamin A & Vitamin B12 (Source USDA) % RDA (Recommended Dietary Allowance) per day for sedentary women basis Nutrient Requirements & RDA for Indians by ICMR, 2010

13. corn-flakes Good or bad??? Good Low in fats Ready to eat Contains essential Vitamins Less calorie dense ( around 100 kcal ) Tasty BAD Many people eat corn flakes to lose weight or reduce harmful belly fat . It was found that HFCS ( High fructose corn syrup) which may leads to the following: high GI carbohydrates May promote fat storage Low protein content in corn flakes.

14. What should I eat??? Aim for 350 to 500 calories balanced, healthy breakfast calories. It should contain complex carbs , protein , little fats , more of fibre , minerals and vitamins. Avoid coffee Corn flakes or fruits or milk alone cannot provide you with all the nutrients but a combination of all this along with nuts and a piece of chocolate will ensure that you get the right daily start. WE LOOSE HEALTH TO GAIN WEALTH… THEN WE LOOSE WEALTH TO GAIN HEALTH!!