key issues global Cultural Imperialism.pptx

global perspectives

1. Review What is cultural diffusion? How many types of cultural diffusion have we discussed about?

2. cultural imperialism

3. The global movement of products and services has contributed to cultural diffusion . Many TNC ’s ( T ransnational Corporations , like Visa) from developed countries (like the USA) sell their products/services in developing countries (like Brazil). The marketing and advertising from these companies exposes their people to different cultures and ideas. Many parts of culture spread quickly and directly through the entertainment industries (music, film, fashion, streaming, sport media). Some people are worried that global connections are destroying parts of many cultures … ... Cultural diffusion or cultural imperialism ?

4. Cultural imperialism appears when the culture of one country is promoted in another, with the assumption that that culture is superior to the one it’s replacing. That country is usually economically and militarily very powerful , and the other country is often weaker in some way. Examples? Colonialism – a process by which one country takes control of other parts of the world politically and economically.

5. Definition of cultural imperialism Cultural imperialism , in anthropology, sociology, and ethics, is the imposition ( 强加，被迫接受 ) by one usually politically or economically dominant community of various aspects of its own culture onto another non-dominant community. It is cultural in that the customs, traditions, religion, language, social and moral norms , and other aspects of the imposing community are distinct from, though often closely related to, the economic and political systems that shape the other community. It is a form of imperialism in that the imposing community forcefully extends the authority of its way of life over the other population by either transforming or replacing aspects of the non-dominant community’s culture.

6. Think, Puzzle, Explore What do you think you know about this topic? What questions or puzzles do you have about this topic? How might you explore your puzzles about this topic?

7. This is a map of the British Empire at it’s peak (around 1922) The largest and most precious countries ruled by the British were Canada, Australia and India, including Pakistan and Bangladesh. The Empire also included Myanmar, Afghanistan, Israel, Egypt, South Africa, Iraq, Malaysia, New Zealand, Kenya, Nigeria and Yemen, Sri Lanka, the Bahamas, Barbados, Trinidad and Tobago, Qatar, Mauritius, Maldives, Jordan, Brunei and a lot of African countries like Zambia, Zimbabwe, Botswana, Sudan, Tanzania, Uganda and Swaziland.

8. Finish the reading material ‘Impact of British Rule on India’ How did the UK conquered India? Briefly justify the claim using examples – “British rule of India entailed cultural imperialism”. What impacts did it bring to India? C ould you argue that the cultural impact of British rule on India wasn’t completely negative ? https://www.youtube.com/watch?v=QhMO5SSmiaA

9. Contemporary cases

10. Video: McDonald Franchise Opening

11. Video: McDonald Franchise Opening https://vimeo.com/10275493

12. Activity: pick a global brand!

13. Group discussion Pick a global brand and do a brief research Explain how the brand chosen by your group has spread worldwide. Discuss the positive and negative impacts of these products and corporations. How could they change local cultures? How can other countries preserve their own culture and identity without being overwhelmed by the foreign consumption tsunami?

14. Opposed to cultural imperialism P rotest towards WTO (cultural imperialism) in Seattle, 1999 In January 1999, the City of Seattle was selected to host the World Trade Organization (WTO) Ministerial Conference in November-December 1999. The WTO is a global international organization dealing with the rules of trade between nations. The conference began in November 1999 and inspired one of the largest political protests ever seen in Seattle.

15. Over the course of five days, some 40,000 individuals, representing unions, environmental groups, and Leftist organizations from around the world came together in an attempt to disrupt the Ministerial Conference of the World Trade Organization (WTO).Protesters focused on issues including workers' rights, sustainable economies, and environmental and social issues. On the first morning of the conference, when downtown streets and intersections could not be cleared and after downtown businesses were vandalized, the Mayor of Seattle declared a civil emergency. The Governor declared a state of emergency on November 30. Publicized worldwide, the City was criticized for mishandling the protests and for being unprepared. Months of analysis followed WTO, exploring issues surrounding the rights of free speech and assembly, abuse by law enforcement officers, and mistreatment of individuals taken into custody.

16. No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. First published by Knopf Canada and Picador in December 1999, shortly after the 1999 WTO Ministerial Conference protests in Seattle had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement ( AGM ) and an international bestseller. The book focuses on branding and often makes connections with the anti-globalization movement. Throughout the four parts ("No Space", "No Choice", "No Jobs", and "No Logo"), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s.

17. What's your opinion? Pros & cons?