KFC

The information herein is collected from many on-line materials and was presented as internal assessment work in the class of "Strategic management"

1. Presented to Subash Sir Presenter Suraj G himire

2. Started with “ Sanders Court & Cafe ” at a gas station 1930 Col. Harland Sanders Time line

3. 1935 The title of honorary  ” Kentucky Colonel” 1937 “ Sanders Court & Cafe ” expands the restaurant

4. 1939 Altered the cooking process to reduced cooking time

5. 1940 Devised what came to be known as his “ Original Recipe” Contain 11 herbs and spices is still a trade secret

6. 1952 1950 Shut down Sanders Cafe and Restaurant Travels the U.S. to sell his chicken to restaurant owners First to take franchise offer was Pete Harman

7. 1964 First KFC outside North America

8. 1971 KFC was acquired by Colonel Harland Sanders Passes away 1980

9. 1985 Chicken Little Sandwich

10. 1990 1987 Entered Canada with brand name as “Poulet Frit Kentucky” 1995 Entry in India

11. 1997 2002 Tricon changed it's corporation name to Yum! Brands, Inc PepsiCo, Inc. announces the spin-off of its quick service restaurants KFC, Taco Bell and Pizza Hut into Tricon Global Restaurants, Inc.

12. 2003 Start Marketing Chicken as Extra Crispy PETA Protest 2007

13. 2009 Enters Nepal, its first restaurant in Durbar marga .

14. Products Of K.F.C

15. LOGO Logo

16. Goals Of K.F.C

17. Opportunities Threats

18. The main attributes for KFC excellence are CHAMPS

19. Filling potholes and stamping the fresh pavement with "Re- freshed by KFC” Creative Marketing

20. UNFRIED , UNTHINK

21. Change in Punch lines Old Punch line: ‘Taste you'll just love to EAT‘ Have to drop the word “EAT” As ‘Finger licking’ is considered as unhygienic

22. Sources http ://www.buzzfeed.com http://www.ktm2day.com http://www.peoria.com http://firstfashionnews.info http://trendsupdates.com/ http://www.business-opportunities.biz http://theback-benchers.com http://www.upperplayground.com http://www.entheosweb.com http://www.petaboy.com http://www.usatoday.com alezn.tumblr.com http://www.fanpop.com Thank You For Your K . F . C Kind Friendly Co-operation