Kiara Young Personal Brand Exploration 2024

A presentation that explores the what, why, and how of my personal brand.

1. PERSONAL BRAND
EXPLORATION
Kiara Young
PROJECT & PORTFOLIO I: PERSONAL BRANDING
SPORTS MARKETING & MEDIA
September 10
th
, 2024

2. CAREER
CATEGORY:
STARTING CAREER
Short Term Goal –After Graduation 2025
Find an entry level digital media coordinator position with any WNBA
team.
❑Send my sports photography and videography portfolio composed of 12 plus projects with a
completion date of October 25th, 2025 that showcases my media creation skills to marketing
and media staff to all 12 WNBA teams.
❑In addition to my previous portfolio, I will compose a separate portfolio based on my social
media skills. Here I will display those pieces created in the portfolio with an aim to grow the
audience growth rateof 5%each month
Long Term Goal -2035
❑Create a media company named Creative Space that houses a film studio with rentable
equipment and photography/videography space. There will be an outreach team dedicated
to providing content to help brands grow their business in marketing, web, and social media
presence.

3. PROFESSION
Occupation
❑Sports Marketing & Media
Potential Job Titles
❑Photographer/Videographer
❑Digital Media Coordinator
❑Social Media Manager

4. TARGET AUDIENCE
❑Sports fans/enthusiast
❑Sports marketers
❑Athletes and their family
❑Sports teams
❑Schools
❑Sports brands
Source: Book Yourself Solid Illustrated

5. Competition​
KATHLEEN FLOOD KIARA YOUNG
Industry Experience:​
3 years in photography
Education:​
Currently enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Digital Marketing, AAS
Leadership/Noteworthy
Experience:​
Leadership role
Skills & Proficiencies:​
Microsoft Excel and Adobe Photoshop
Overall Online Presence: ​
Kiara has a professional headshot,
banner not yet customized, only 3
connections, no website or link to
photography pieces.
Industry Experience:​​
3.3 years in marketing & media​​
Education:​​
Consumer Journalism, Communication
Journalism, and Related Programs​​
Leadership/Noteworthy
Experience:​​
Marketing Manager for the Golf Channel​​
Skills & Proficiencies:​​
Social Media Marketing, Spanish, and live
event production. ​​
Overall Online Presence: ​​
Kathleen has a very professional
headshot, strong about bio, 500+
connections, and upon scrolling through
the most recent posts she has a
professional presence.

6. Identity
Vision:
To capture the quiet strength stories of those who
contribute behind the scenes or in small volumes. My
photography doesn't just shine a light on those big
moments but on the players and people that make a big
impact without always taking center stage.
Guiding Principle:
"Be kind and compassionate to one another". A
biblical principle reminding us to show empathy and
most importantly being understanding.
Passion:
Sports
Super Power:
Demonstrating and encouraging those
to seek the light we all have inside.
Golden Circle:
Why?
To honor and uplift the overlooked by
telling a story through images which give a
voice to the unseen.
How?
Capturing high quality images and being
aware of those who are making an impact.
What?
Photography and marketing for sports.
Core Values:
1.Leadership
2.Compassion
3.Creativity
4.Selflessness
5.Making a
difference

7. PROMISE & POSITION
Promise
Through photography and design, we bring attention to the beauty in the details—capturing stories
of resilience, creativity, and authenticity. We believe that every project, no matter how small, has the
potential to make an impact. Our mission is to create visuals that resonate deeply, honoring the heart
behind the work.
Resilience Authenticity Impact
Position

8. NETWORKING
Sport Entertainment and Venues Tomorrow
November 13
th
-15
th
@USC South Carolina
Industry Events
SVG College Summit
May 29
th
– 30
th
in Atlanta, GA
Elevator Pitch
You know how the world has shifted toward social media? Well, I provide high-quality content that
many sports organizations can use to their advantage. Viewers will often know the difference
between a well-thought-out, clear, professional media page compared to those who express the
opposite. I have the eye for those small details, knowing what the audience will digest positively
adding to their need for sports. With many volunteering for my local church, I am known as one of
the go-to people for ideas on social media content and graphics for sermons. Not only are my ideas
helpful and plentiful, but my photography work has been trusted and raved about. I plan to provide
these same skills to the world of sports.
Mentorship
Seeking senior-level media professional with 10+ years of experience in the sports industry. A strong leader not only in the
field with their family, and community, but who can operate as a side Christian discipliner as I navigate trying to be in the
world but not of it.

9. DIGITAL MARKETING
Online ID Calc.
❑Volume : High
❑Relevance: High
❑Purity: Average
❑Diversity: High
❑Validation: High
Brand Archetype
❑Archetype: Creator
❑Description: These are the designers, musicians,
and builders who aim to be imaginative and
express themselves through making or curating.
Creators can see the world in a different light but
may fight with perfectionism.
Digital Marketing Strategy:
Focus: Volume & Purity
Type of Content: Graphic designs tailored with unique stylings of my own and more
photography posted on my socials.
Tools Needed: Instagram, Pinterest, LinkedIn, and YouTube.

10. PROFESSIONAL DEVELOPMENT
Technical
❑Adobe
Task: Learn editing for videography and photography, and
experiment with Illustrator to make high quality designs
Org: Adobe
Date: July 2025
❑Marketing/SEO
Task: Know how to promote my digital content, optimize
websites, and grow on social media
Org: Google Analytics, Google Ads, and HubSpot
Date: January 2025
Transferable
❑Project Management
Task: Mastering time management, organization of
deliverables, and budgeting.
Org: SCORE
Date: December 2024
❑Customer Service
Task: Learn the ins and outs of building long-term
customer relationships and being able to negotiate
pricing and project guidelines.
Org: American Management Association
Date: December 2024

11. RESOURCES
(n.d.). Kathleen Flood. LinkedIn. https://www.linkedin.com/in/kflood92/recent-
activity/all/
(n.d.). What Are Social Media KPIs? 25 Examples + How to Track Them. Hootsuite.
https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/
(n.d.). SVG Industry Meetup: Atlanta. SVG College.
https://www.svgcollege.com/svg-industry-meetup-atlanta/
(n.d.). SEVT. University of South Carolina.
https://sc.edu/study/colleges_schools/hrsm/conferences/sevt/
(n.d.). American Management Association. American Management Association.
https://www.amanet.org/
(n.d.). SCORE. SCORE. https://www.score.org/