Kinujo hairdryer operating manual Japan.pptx

Kinujo hairdryer

1. 表紙 Beauty, Speed, or Kinujo ? Shine or Moisture? Function or Lightweight? Technology or Design? Strength or Beauty? Hot or Cool? All for your hair. KINUJO

2. Become a stunning woman who embodies both beauty and virtue. KINUJO’s definition of “Beauty” Beauty is the heart that strives to be more beautiful today than yesterday. KINUJO’s definition of “Virtue” We believe that a person's greatest happiness comes from contributing to the happiness of others. We also believe that you cannot bring happiness to others unless you are happy yourself. KINUJO’s Principles KINUJO defines this state of positive flow in your lifestyle as "Virtue". Bringing happiness to others Becoming even happier yourself Bringing even more happiness to others Your happiness

3. About KINUJO Brand Give your hair a silky shine with just a touch of styling to suit your mood. KINUJO technology allows you to effortlessly achieve your desired style in no time, while taming frizz and minimize damage. The harmonious integration of seemingly impossible functionalities is the result of our unwavering passion for craftsmanship. At KINUJO, we strive to enhance the inherent beauty of every individual we encounter, embracing their inner beauty as well. We transcend age, gender and nationality to bring vibrancy to your lifestyle. With an unwavering commitment to this vision, KINUJO has dedicated over a decade to product development. Our designs prioritize user comfort and have been consistently chosen by countless individuals. KINUJO, a hair care brand born from uncompromising dedication and cutting-edge innovation, will continue to bring radiance to your everyday life. Today, embrace a smile that makes you feel appreciated. Let your heart and hair shine with KINUJO. Illuminate your hair with a silky luster.

4. May 2012: Compan y establishment 2014: Launch of KINUJO Silk Straight Iron 2015: Release of the predecessor of KINUJO Silk Curling Iron 2017: Introduction of KINUJO W 2017: Launch of LIP Iron 2018: Release of KINUJO Mini 2021: Debut of KINUJO Hair Dryer Product Timeline

5. Store Expansion and Media Coverage We are present in over 2,000 electronics and variety stores throughout Japan. Our brand is highly recognized and frequently featured at celebrity events, as well as on television and in magazines every month. Join our brand buzz! KIJUNO hair dryer featured on popular Japanese TV show!

6. KINUJO H air dryer TECHNOLOGY Featuring the latest motor and compact design. Despite its light weight, it delivers a powerful airflow. Reduced heat damage and quick drying keeps your hair and scalp healthy. DESIGN Uniquely stylish with an eye-catching T-shaped design unlike any other dryer. It is available in a wide range of colors with a matte finish. Won the 2021 GOOD DESIGN AWARD.

7. JAN Code M odel N umber A ccessory ： 4589946770322 ： KH 2 01 ： Strap, N ozzle 　 Instruction manual (with warranty) JAN Code M odel N umber A ccessory ： 4589946770339 ： KH 2 02 ： Strap, N ozzle 　 Instruction manual (with warranty) Embarking on a Distinctive Form We have focused on various 'forms' White Mocha Thanks to quick drying, more free time will be created, allowing for the start of something new. Life Unprecedented Form, Lightweight, Color Shape Utilizing, PV, and Illustrations A dvertisement Dualization of General Distribution and Beauty Distribution D istribution

8. Hair dryer KINUJO Hair dryer (1) Powerful airflow reduces drying time by up to 50%. The high airflow of 2.2 m3/min significantly reduces drying time, up to 50% less than conventional models. It also generates negative ions that reach the hair from roots to ends. (2) Minimize heat damage on the hair surface Using a special natural mineral that emits Hyper Far infrared (THz Wave), heat is generated from within the hair molecules, reducing heat damage both on the surface and inside the hair. This results in faster drying and minimizes heat damage to the hair. (3) Powerful and lightweight The 4th generation brushless DC motor provides a compact design, measuring just 3cm in diameter compared to 6cm for conventional dryers. This makes it incredibly lightweight. It weighs only 363g (main body only), making it feel virtually weightless when in use.

9. Hyper High airflow 2.2 m3/min Hyper Far infrared (THz wave) Hyper Lightweight, approx. 363g*. Featuring an impressive ‘Hyper High Airflow,' our product not only astounds professionals but also safeguards hair from excessive heat damage while expediting the drying process. Exceptional performance for exceptional care. Utilizing 'Ultra Far-infrared rays,' our product generates heat from within, harnessing delicate molecular vibrations for optimal hair care. With a compact and ‘Hyper Lightweight' design, comparable to the size of your palm, our product ensures a comfortable experience during use, minimizing fatigue. ※Main unit only The rapid drying feature creates free time, enabling the initiation of new endeavors. Life

10. Insights Behind Development: Unveiling Consumer Survey Findings ※1 Based on our internal study (survey conducted on 1000 individuals of both genders) ※2 Ranked 1st (Gentle on hair 19.8%/Gentle on scalp 11.1%/Negative ions 6.6%/Low-temperature airflow 2.2%/Anti-static 1.9%) 2nd (Quick drying 25.0%/High-temperature airflow 1.4%) 3rd (Compact size 8.9%/Foldability 4.5%) We want something "exciting" because we use it every day. We asked individuals in their teens to 50s ※1 Gentle on the hair and scalp 42 % ※2 Fast drying and high airflow 26 % ※2 Compact and foldable 13 % ※2 2 3 1 What do you look for in a hair dryer? Catering to the preferences of over 80%, the KINUJO Hair Dryer comes to life.

11. In recent years, far-infrared rays, known for generating heat within the hair and skin, have garnered attention in the beauty industry. Within the spectrum of far-infrared rays, there exists a category known as 'Hyper Far infrared (THz wave).' "Hyper Far infrared (THz wave)" exhibit directivity, permeability, and penetrability. Operating in the frequency range of terahertz waves, these rays, known for penetrating matter, are believed to influence the body's core. Referred to as life rays or nurturing rays due to their nature, extensive research and development in the medical field have already utilized ”Hyper Far infrared (THz wave)." The KINUJO Hair Dryer is a distinctive natural hair dryer that harnesses the power of ”Hyper Far infrared (THz wave)." Utilizing a unique natural mineral to generate these rays, the dryer dries hair swiftly by vibrating internal molecules finely, minimizing heat damage not from the outside but from within. The combination of "Hyper Far infrared (THz wave)" and "Hyper High Air Volume" achieves an unprecedented shine and rapid drying. *Image. Before After Hyper Far infrared (THz wave) Radiation: Exploring the Boundaries of Far-Infrared Excellence Hyper Far infrared (THz wave) Around 1 THz Ultra-short wave Microwave Radio wave Light Infrared Visible light Ultraviolet rays X-rays Far infrared rays Near infrared rays Hyper Far-Infrared rays

12. 1. Preparing Hair Samples: Prepare hair bundle samples, moisten them, and measure the moisture content. 2. Drying Process: Set the moistened hair bundle sample 3 cm away from the nozzle, apply air for 30 seconds, and measure the moisture content after drying. 3. Moisture Analysis: Measure the moisture content of the hair bundle after drying. 4. Repetition and Averaging: Repeat steps 1 to 3 three times for each product and calculate the average. KINUJO Company B A ir Volume 1.3㎥/ min Company D A ir Volume 1.4㎥/ min Company E A ir Volume 1.8㎥/ min Initial Moisture Content Device Weight Final Moisture Content Company A A ir Volume 2.4㎥/ min Company C A ir Volume Undisclosed 363g 697g 695g 440g 580g 340g A ir Volume 2.2㎥/ min 86.5 % 83.0 % 65.6 % 40.0 % 47.7 % 48.6 % Rate of Variation Rate of Variation Rate of Variation Rate of Variation Rate of Variation Rate of Variation 　 The higher the rate of change in moisture, the greater the drying efficiency. T est P rocedure Effortless and lightweight – the KINUJO Hair Dryer for easy styling. Inspection organization: Niigata Prefectural Industrial Technology Research Institute, Materials Application Technology Support Center

13. Ensures long-lasting color retention . How to Maintain Colored Hair? To preserve colored hair, opt for a low-temperature setting. The KINUJO Hair Dryer efficiently dries hair even at low temperatures, minimizing damage to the cuticle caused by heat and preventing color fading. Coloring Agent After Other Companies KINUJO Before ① Prepare dyed hair bundle samples . ② Repeat shampooing and drying 15 times T est P rocedures This is our own research.

14. General DC motor for dryers diameter ： 60 mm KINUJO motors diameter : 32.5 mm High power in spite of its small size. This motor revolution has led to significant advancements over conventional products*. The KINUJO hair dryer, compact and lightweight, boasts impressive airflow (approx. 363g + 2.2㎥/min). Equipped with the 4th generation 'BL (Brushless) DC Motor'. Compact yet powerful. Within the KINUJO hair dryer, the BLDC motor embodies innovative 4th-generation technology, achieving remarkable downsizing compared to its predecessors. Revolutionary Technology: Achieving Powerful Airflow with Lightweight and Compact Design Hyper High A irflow ※ Motors used in hair dryers of other manufacturers generally distributed in Japan as of December 2020.

15. - Gentle airflow and temperature settings - Moisturizes hair and scalp - Tightening of the cuticle - Silk Sensing Technology - Replicates beauty salon movements - Automatic switching between hot and cold air - Perfectly warm airflow for the finishing blow. - Enhances shine - Leaves the hair smooth from the roots and tips of the hair. Gentle airflow at low temperatures moisturizes both hair and scalp, taming unruly short strands. Simultaneously, it tightens the cuticles, leaving the hair glossy. Automatically replicate the movements of a beauty salon. With KINUJO's unique 'Silk Sensing Technology,' it seamlessly switches between warm and cool air, safeguarding hair from heat damage." After drying the hair completely, switch to GLOSS mode for styling. Achieve glossy, well-managed hair from the roots and tips with the optimal temperature and airflow, ideal for adding shine and straightening curls. High T emperature + L ow wind Low Temperature + Medium wind Hot Air 5 sec / Cold Air 7 sec G L OSS SCULP SWING 3 Modes T hat H elps M ake B eautiful H air

16. ※1. Performance is assessed based on 'Airflow,' 'Lightweight,' and 'Functionality.' ※2. Items with an open price have an average selling price. Premium-priced P erformance KINUJO Hair Dryer Company P/N Company D/S Company T/N Company K/M Company R/B Competitive Landscape Low-cost ※ １ ※2

17. The classic white and the current trendy color. ・ An alluring color often chosen in aspirational items. ・ A sophisticated color, uncommon in hair dryers. ・ A color easy to use for both men and women. ・ Classic Color ・ Not pure white, but a stylish color with a subtle cream hue. Open Close ・ Compact and foldable, it opens into a distinctive 'T-shape' design. ・ Fits in the palm of your hand Hyper Lightweight Weight only approx. 363g ※ Unprecedented Shape, Lightweight, and Color Shape White Mocha Hyper Lightweight ※Main unit only

18. Body Size 201(W) × 50(D) × 220(H)mm Weight 363g (Main body only) Air Volume 2.2㎥/min Power Supply AC100V 50/60Hz Power Consumption 1250W Temperature Settings Low/Medium/High (3 levels) Airflow Settings Weak/Medium/Strong (3 levels) MODE Settings GLOSS/SCULP/SWING (3 levels) Negative Ions Available Hair dryer KINUJO Hair dryer

19. Distinctive PV featuring illustrations. A dvertisement Specifications ▷▶▶ Aesthetic A narrative akin to a short film. Illustrations vividly capture user struggles that are challenging to portray through live-action. Conceptual Video Hair Stylist Satisfaction "The design is just adorable!" "This is the hair dryer I've been wanting." "Looking forward to my daily hair care routine now." Tested and approved by 100 hairstylists! easy to Handel ※ In-house survey; 100 licensed beauticians were surveyed on a 7-point scale for five evaluation items. ※

20. ※Scheduled Promotion Utilizing influencers for social media (mainly Instagram and YouTube) with feed posts, story shares, and video uploads. Planned: Models, hairstylists, beauty experts, etc. SNS Measures ▷▶ SEO After  gaining recognition via SNS, the next step is expected to be a web search for terms like 'KINUJO Hair Dryer' or 'KINUJO Dryer' ▷▶ Review Articles & Videos Enhancing trust and purchase intent through abundant reviews from hairstylists and beauty experts, including articles and video reviews. Planned: Models, hairstylists, beauty experts, influencers, etc. 購入 ▷▶ Buy UGC G enerated W ord of M outh E ncourage

21. Products

22. KINUJO Sales Trend ( 千円 ) ( 年 ) Forecast 10 billion 2 billion Start of KINUJO Brand Business