Kissimmee Logo Concepts for the downtown

Conceptual overview

1. Downtown Kissimmee Brand Visuals
Preliminary Concept Exploration
August 24, 2024

2. Downtown Kissimmee Visual Brand 1
The following is a preliminary set of logo concepts for Downtown Kissimmee, Florida.
The ideas within this document are based on initial feedback from stakeholder and user
groups. The key takeaways are that the new logo should include at least one of the
colors used in the City logo, Kissimmee’s original cattle history and to convey the feeling
of a vibrant downtown destination to attract new residents, businesses and visitors.
From this document, the objective is to collect feedback to determine a second round
of conceptual refinements and/or additional ideas.

3. Downtown Kissimmee Visual Brand 2Concept 1a
1
HISTORIC

4. Downtown Kissimmee Visual Brand 3Concept 1b
1b

5. Downtown Kissimmee Visual Brand 4Concept 2a
2b

6. Downtown Kissimmee Visual Brand 5Concept 2b
2b

7. Downtown Kissimmee Visual Brand 6Concept 2c
2c

8. Downtown Kissimmee Visual Brand 7Concept 2d
2d
H STORIC

9. Downtown Kissimmee Visual Brand 8Concept 3
DOWNTOWN
3
HISTORIC

10. Downtown Kissimmee Visual Brand 9Concept 4
4
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11. Downtown Kissimmee Visual Brand 10Concept 5
5
H
ISTORI
C

12. Downtown Kissimmee Visual Brand 11Concept 6a
6a

13. Downtown Kissimmee Visual Brand 12Concept 6b
6b

14. Downtown Kissimmee Visual Brand 13Concept 7a
H
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7a

15. Downtown Kissimmee Visual Brand 14Concept 7b7b
H
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16. Downtown Kissimmee Visual Brand 15Concept 7c
7c

17. Downtown Kissimmee Visual Brand 16Concept 8a
8b

18. Downtown Kissimmee Visual Brand 17Concept 8b
8c

19. Downtown Kissimmee Visual Brand 18Concept 8c8d

20. Downtown Kissimmee Visual Brand 19Concept 9
HISTORIC
9

21. Downtown Kissimmee Visual Brand 20Concept 10
11

22. Downtown Kissimmee Visual Brand 21Concept 11a

23. Downtown Kissimmee Visual Brand 22Concept 11b

24. Downtown Kissimmee Visual Brand 23Concept 11c

25. Downtown Kissimmee Visual Brand 24Concept 11c

26. Downtown Kissimmee Visual Brand 25Concept 12a

27. Downtown Kissimmee Visual Brand 26
H
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Concept 12a