Kraft Foods Digital Strategy

New Media Driver's License Final Presentation

1. Kraft Foods
Digital Strategy
Kadi Baarstad
New Media Driver's License

2. Background
●Food and beverage
manufacturing
●Founded in 1903
●Available in over 170
countries

3. Target Market
◇Ages 30-60
◇Families
◇People in need of a quick
meal

4. Social Media
Presence

5. What They’re
Doing:
◇Facebook
◇Frequently posting
recipes
Problems
Amongst Current
Digital Strategy
What They Could
Be Doing:
◇Modernizing
◇Widening their
target market
￭College
students
￭Millennials

6. Proposal
Widen their target market
by taking advantage of
Snapchat

7. Why Snapchat?
◇Popular among
millennials
◇Videos
◇Increased website
views
◇Discover Tab

8. Campaign
◇Timing
￭August - October
◇Budget
￭$2.5 million

9. Measurement of
Success
◇Followers gained
◇Snap views
◇Website visits

10. Thanks!
Any questions?