Kwality walls Marketing

1. Kwality , the original Indian company, was founded in 1956. the first in the region to import machinery for the mass production and sale of ice cream on a commercial scale  In 1995,   Kwality entered into an agreement with Lever, and has since been known by its current umbrella name. At the same time, other brands acquired by Hindustan Lever, such as Gaylord- Milkfood , were phased out in favour of promoting the Kwality Wall's brand In August 2013,  Kwality Wall's   extended to   Bangladesh ,  Bhutan ,  Brunei  and  Nepal . History

2. Kwality Wall's is a subsidiary company of HUL Having head Quarters in mumbai Kwality Wall's  is a major producer and distributor of ice cream and other dessert products in  India, Pakistan,  Sri Lanka, Malaysia and Singapore. It is a company of Hindustan Unilever, the arm of Unilever  in India, and is an extension of the Wall's ice cream brand of Great Britain.

3. Kwality Wall’s- the brand with the heart logo. I ndulgent treats like Cornetto & Feast (for teens and young adults), to Paddle Pop (for kids), to family favourites like our Creamy Delight, & Carte D’or and Fruttare (for people who love refreshing fruits)

4. Unilever is the world's biggest ice cream manufacturer, operating under the Heartbrand And Kwality Wall’s is present in India since 1993. Heartbrand products are sold in more than 40 countries worldwide. Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets in Australia and Ola in the Netherlands. KEY FACTS

5. In 2000 Unilever committed to stop purchasing HFC ( Hydrofluorocarbons ) refrigerant cabinets and replacing with new cabinets that use climate friendly HC (Hydrocarbon) refrigerants. In 2007 in INDIA. Unilever conducted detailed risk assessments and design reviews before the roll-out of these ‘Green Freezers’ in India. By early 2012, about 25,000 cabinets-- significant reduction in our carbon footprint. KWALITY WALL’S TASTES SWEETER WITH 25,000 “ GREEN FREEZERS ”

6. traditionally used in cabinets- high global warming potential (GWP) that ranges from 1,200 to 8,500 . Climate friendly HC (Hydrocarbon )- zero ozone depletion high energy efficiency because of their thermodynamic properties.   also proposed the HFC avoidance methodology for standalone cabinets to UNFCCC (United Nations Framework Convention on Climate Change). This proposal has been approved by the UN board.

7. HUL’s reducing greenhouse gases and encouraging the use of environmentally friendly technologies have been highlighted by the Federal Ministry of Economic Cooperation and Development through a case study it published on the roll out and implementation of HC freezers by Kwality Wall’s India.

8. Swirl's is a concept of frozen dessert parlours from Kwality Wall's, that provides fresh, fun and an unique 'made-for-me' consumer experience. The first store was incepted in 1994 in Netherlands, and since has been successfully launched across the globe. 2000 stores across the globe. In India, Swirl's has been operational since 2004 with the opening of its 1st outlet in NCR region / Swirl’s

9.  Swirl's parlours with its great consumer experience, strategic locations and viable business model had made it a unique and profitable venture for its franchisees. The essence of the Swirl's parlour is "Create your own Happiness".

10. Franchise Business model S hop Kiosk Shop-in-Shop Rs.9.7 Lakhs Rs.8.2 Lakhs Rs.7.0 Lakhs

11. Shop

12. Kiosk

13. Shop-in-Shop

14. Kwality Wall's focuses on key consumer markets (the top-20 cities) and has a three-pronged strategy in terms of availability, affordability and acceptability .“ According to HUL, since most ice-cream consumption is out-of-home, an increase in the number of outlets would play a key role in the sales. To cater to the growing incidence of malls, the company aims to provide high-end value-added products to its customers. Its current ice-cream portfolio consists of Cornetto , Feast, Viennetta , Sunshine Zing Cones.

15. I nternal cost engineering and process innovations Cornetto Choco Fudge sold at Rs 15 kids such as Bikimax and Choco Vanilla sold at Rs 5 Home range priced at Rs 99 On the other hand, Amul's portfolio sprawls around Royal Treat, Sugar Free to Probiotic ice-creams in the range of Rs 18 to Rs 120.

16. HUL's market share in the Rs 1,200 crore ( Rs 12 billion) ice-cream markets is 9 per cent compared with 37 per cent for Amul . While HUL has focused on cities and impulse products such as Feast and Cornetto , Amul has employed a bigger portfolio and has penetrated the rural market aggressively . Amul registered a growth of 17 per cent year-on-year for ice-cream sales and HUL 18.7 per cent, faster than the present market growth rate of 12 per cent. Amul Vs HUL

17. Although HLL and Amul is claiming leadership in the Indian Ice-cream market, the fact is that the market is highly fragmented and increasingly commoditized. But flavors/varieties can be easily replicated by the competitors. Hence the only meaningful differentiation could be the brand . Cornetto became a generic name but HLL could not capitalize on that popularity Amul Vs HUL

18. Amul took the life out of Kwality by positioning itself as - " The Real Icecream " Kwality is mainly made of vegetable oils Amul Vs HUL

19. My Happiness Stories CRM

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