Lakme- Brand Management

Lakme was the first Indian Cosmetic brand. In this PPT we discuss about how Lakme uses several brand elements to provide its brand a premium look.

1. Introduction Lakmé  is an Indian brand of cosmetics, owned by Hindustan Unilever. Lakme started as a 100% subsidiary of Tata Oil Mills, part of the Tata Group.

2. Key Facts Country's first cosmetic brand Colour cosmetics & skin care and extending through the network of Lakme Beauty Salons. Manifested through the Lakme Fashion Week.

3. Brand Elements Brand Name: Lakmé URL : http://www.lakmeindia.com / Logo: Slogan: On Top of the World

4. Packaging

5. Packaging

6. Lakme Sun Expert Offer free samples: Cricket stadium Seek on the spot feedback

7. Lakme Absolute Range Test market through Lakmé fashion week Test market through Lakmé studio Encourage model to post selfie in social network .

8. Lakme classic Makeup for daily wear Market testers at stores Promotion through online reinvent studio Video tutorial

9. Lakme 9 to 5 range For the office going Begins with lakme’s own employees Makeover studio at office cafeteria

10. Brand Association

11. Brand Association

12. Lakme Advertisements Lakme 9 to 5 Lakme Fruit Blast Face Wash