Lakme PLC Marketing project for marketing startegies.pptx

Lakmé PLC, a renowned beauty and cosmetics brand, has implemented highly effective marketing strategies that drive its market presence and consumer engagement. Their approach focuses on blending traditional advertising with modern digital techniques to reach a broader audience. Key strategies include influencer partnerships, where beauty influencers promote products through social media platforms like Instagram and YouTube, alongside their television and print advertising campaigns. Lakmé also leverages seasonal campaigns and exclusive product launches during high-traffic events such as fashion weeks, ensuring maximum visibility. Additionally, the brand uses targeted digital marketing, including SEO and pay-per-click (PPC) advertising, to drive traffic to their website and engage customers through personalized email marketing campaigns and loyalty programs. Lakmé’s commitment to sustainability and eco-friendly products also resonates with modern consumers, enhancing brand loyalty.

1. MINIQE COSMETICS Product Life Cycle

2. CONTENTS OF THIS TEMPLATE Here’s what you’ll find in this Slidesgo template: A slide structure based on a company profile presentation, which you can easily adapt to your needs. For more info on how to edit the template, please visit Slidesgo School or read our FAQs . An assortment of pictures and illustrations that are suitable for use in the presentation can be found in the a lternative resources slide. A thanks slide, which you must keep so that proper credits for our design are given. A resources slide, where you’ll find links to all the elements used in the template. Instructions for use . Final slides with: The fonts and colors used in the template. A selection of illustrations . You can also customize and animate them as you wish with the online editor. Visit Stories by Freepik to find more. More infographic resources , whose size and color can be edited. Sets of customizable icons of the following themes: general, business, avatar, creative process, education, help & support, medical, nature, performing arts, SEO & marketing, and teamwork. You can delete this slide when you’re done editing the presentation.

3. AGENDA 3 1 4 2 Overall History of the product History Introduction Growth Maturity stages Product Life Cycle Describe the section briefly CLIENTS Describe the section briefly PROJECTION

4. History Prime Minister Nehru was concerned about the Indian middle and upper class ladies giving away valuable foreign exchange buying cosmetics from the West. Nehru asked industrialist JRD Tata to step in In 1952, Lakme started operations as a 100 percent subsidiary of Tata Oil Mills Tata eventually sold Lakme to Hindustan Unilever in 1996 for Rs.200 crore

5. Introduction Stage Lakshmi renamed as Lakme First home grown cosmetic brand As soon as it started it created buzz in the market Rekha , Jaya Prada , Hema Malini were among the famous Bollywood faces who endorsed the brand After Lakshmi was launched , there was decrease in imports of foreign products Affordable price and Made in India product were among the highlights that attracted consumers

6. Growth Stage Within 5 years it has marked its presence in the industry Through continuous research and an up-to-date development laboratory that enabled Lakme to innovate and continuously add newer and better products to its ever-increasing product repertoire The brand ventured into setting up its own branded beauty salons and opened the first one in the year 1980 In the year 1998, Lakme sold all its brands to Hindustan Unilever

7. OUR PHILOSOPHY Mars is indeed a cold place MISSION Venus has a pretty name VISION

8. OUR PRODUCTS It’s actually a cold place MARS Venus has a nice name VENUS Saturn is the ringed one SATURN It was named after a god MERCURY Neptune is the farthest planet NEPTUNE Jupiter is also a gas giant JUPITER

9. LOCATIONS Venus has a beautiful name, but it’s terribly hot Despite being red, Mars is actually a cold place Mercury is the smallest planet and it’s quite hot VENUS MARS MERCURY

10. OUR SERVICES Despite being red, Mars is cold MARS Jupiter is the biggest planet JUPITER Venus has a beautiful name VENUS Neptune is the farthest planet NEPTUNE

11. PROJECTION 04 You could enter a subtitle here if you need it

12. BEST SELLERS It is a very cold place Uranus is a cold planet Jupiter is a gas giant too 53% 77% 60% 2020 MARS URANUS JUPITER

13. A PICTURE IS WORTH A THOUSAND WORDS

14. OUR STRENGTHS Mars is actually a very cold place EFFICIENCY Mercury was named after a Roman god RELIABILITY Jupiter is actually the biggest planet COMMITMENT Venus has a beautiful name, but it’s hot LOYALTY

15. 4,333,000,000 Big numbers catch your audience’s attention

16. 24h 37m 23s is Jupiter’s rotation period 333,000.00 earths is the Sun’s mass 386,000 km is the distance between Earth and the Moon

17. —SOMEONE FAMOUS «This is a quote, words full of wisdom that someone important said and can make the reader get inspired»

18. OUR NUMBERS MARS VENUS SATURN To modify this graph, just click on it, follow the link, change the data and paste the new graph here 50% 43% 60% It’s the hottest Mars is a red planet It’s the ringed one

19. OUR HISTORY Saturn is a gas giant YEAR 2 Mars is red and cold YEAR 1 Venus has a nice name YEAR 3

20. OUR HISTORY Neptune is the farthest YEAR 5 Jupiter is the biggest YEAR 4 Mercury is the smallest YEAR 6

21. CUSTOMER PROFILE 15-25 26-35 AGE 15-25 26-35 GENDER DRIVERS Value Brand Price 40% 60% Jupiter is the biggest Women Men 46+ 46+ 36-45 36-45

22. OUR GROWTH To modify this graph, click on it, follow the link, change the data and paste the new graph here MARS JUPITER VENUS Mars is a very cold place Jupiter is the biggest planet Venus has a beautiful name 2020 2030 2025

23. OUR TEAM Despite being red, Mars is cold STRATEGY Venus is the second from the Sun PRODUCT SALES Neptune is the farthest planet

24. FUTURE PROJECTS MASS (earths) DIAMETER (earths) GRAVITY (earths) MERCURY 0.06 0.38 0.38 MARS 0.11 0.53 0.38 SATURN 1.16 9.4 1.16

25. If you want to replace the image on the screen with your own work, right-click on it, choose “Replace image” and then add yours CONNECT WITH US

26. CUSTOMER TESTIMONIALS «Mars is cold, despite being red» JAY SMITH «Earth is the planet where we live on» SAM JAMES «Saturn is the ringed one» JOSH DIAZ

27. AWARDS Venus has a beautiful name VENUS Saturn is the ringed one SATURN Mars is inded a cold place Mars

28. THANKS! [email protected] [phone] yourcompany.com Do you have any questions? Please keep this slide for attribution

29. COSMETICS ICONS

30. ALTERNATIVE RESOURCES Social media post mockup with beauty concept Nail polish with copy space Close-up body butter recipient Close-up body butter recipient Close-up body butter recipient Delicate woman's hands in the spotlight Close-up body butter recipient PHOTOS Pink monochrome background with leaves Monochrome pink leaves background Nature cosmetics - landing page VECTORS

31. RESOURCES Top view make up Side view woman holding a skin lotion mock-up White copy space background with roses and leaves Thoughtful woman looking in a mirror Eye shadow detail Make-up artist applying eyeshadow on woman Mascara and fake lashes on purple background Mascara and fake lashes on yellow background Mascara and fake lashes on pink background Close-up beautiful woman with face cream and jar Delicate woman's hands in the spotlight PHOTOS Business office card collection Ornament divider collection Ornament divider collection Nature cosmetics landing page set VECTORS

32. Instructions for use ( free users) In order to use this template, you must credit S lidesgo by keeping the Thanks slide. You are allowed to: Modify this template. Use it for both personal and commercial purposes. You are not allowed to: Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content). Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in any other product or service that offers downloadable images, icons or presentations that may be subject to distribution or resale. Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this Template. Delete the “Thanks” or “Credits” slide. Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an intellectual property registry or similar. For more information about editing slides, please read our FAQs or visit Slidesgo School: https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school

33. Instructions for use (premium users) In order to use this template, you must be a Premium user on S lidesgo . You are allowed to: Modify this template. Use it for both personal and commercial purposes. Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits. Share this template in an editable format with people who are not part of your team. You are not allowed to: Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template). Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in any other product or service that offers downloadable images, icons or presentations that may be subject to distribution or resale. Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this Template. Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an intellectual property registry or similar. For more information about editing slides, please read our FAQs or visit Slidesgo School: https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school

34. Fonts & colors used This presentation has been made using the following fonts: Josefin Sans ( https://fonts.google.com/specimen/Josefin+Sans ) Lato ( https://fonts.google.com/specimen/Lato ) #657338 #C4A27D #E7CDB2 #F4CBCD #E0E0E0

35. Stories by Freepik Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick the background and layers you want to show and bring them to life with the animator panel! It will boost your presentation. Check out How it Works. Pana Amico Bro Rafiki Cuate

36. You can easily resize these resources without losing quality. To change the color , just ungroup the resource and click on the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource again when you’re done. You can also look for more infographics on Slidesgo. Use our editable graphic resources...

37. JANUARY FEBRUARY MARCH APRIL PHASE 1 Task 1 Task 2 JANUARY FEBRUARY MARCH APRIL MAY JUNE PHASE 1 PHASE 2 Task 1 Task 2 Task 1 Task 2

38. ...and our sets of editable icons You can resize these icons without losing quality. You can change the stroke and fill color ; just select the icon and click on the paint bucket/pen . In Google Slides, you can also use Flaticon’s extension , allowing you to customize and add even more icons.

39. Educational I cons Medical Icons

40. Business I cons Teamwork Icons

41. Help & Support I cons Avatar Icons

42. Creative Process I cons Performing Arts Icons

43. Nature Icons

44. SEO & Marketing Icons