Large scale retail format

Large scale retail format

1. VISUAL MERCHANDISING

2. LARGE SCALE RETAIL FORMAT A  large format retail  is a retail establishment which satisfies a wide range of  durable goods and products to the consumer's personal and residential needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories.

3. Meaning of Retail The word “RETAIL” is derived from the French word RETAILLIER, meaning to cut piece off or to break bulk. Retailing in India is as old as India itself. Definition: Retail is the sale of goods to end user, not do resale, but for use and consumption by the purchaser. The retail transaction is at the end of supply chain manufacturer sell large quantities of products to retailers, and retailers sell small quantities of those products to consumers. Example: A person who wants to obtain a product for their own personal use will usually purchase it at retail store or from some other retail marketing channel.

4. According to David Gilbert: “Any business that directs its marketing efforts towards satisfying the final consumers based upon the organization of selling goods and services as a means of distribution.   Philip Kotler defines retailing as: All activities involved in selling goods or services to the final customer for personal use in today’s scenario our retailer does not exist in the brick and mortar from alone. She/he can do it by using the telephone, by direct mails, by using the Internet or absolute impersonally by using vending machines.

5. Major Players in Indian Retail Industry: Shoppers’ Stop Westside Pantaloons Lifestyle Crossword Globus

6. PRODUCT RANGE OF A RETAIL STORE P roducts including clothing, furniture, home appliances, toys, cosmetics, gardening, toiletries, sporting goods, do it yourself, paint and hardware and additionally select other lines of products such as food, books, jewelry, electronics, stationery, photographic equipment and baby and pet needs. 

7. History of 1 st large scale retail Bennett's of Irongate in Derby is the oldest department store recorded in the UK, and possibly the world, founded in 1734.

8. CONSUMERS OF RETAIL OUTLET YOUNG ENERGETIC TRENDY STYLISH

9. RETAIL STORE VISUAL MERCHANDISE Its interior is modern, classy, and cool. These stores encompass multiple floors. Trendy and funky props are used.

10. SHOPPERS STOP Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 52 stores across the country (with the latest one being the outlet at Kumar Pacific Mall, Pune ) including three airport stores. Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery , leather products, accessories and home products. These are complemented by cafe, food, entertainment, personal care and various beauty related services. Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories . Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.

11. SHOPPERS STOP Shoppers Stop  is an Indian department store chain promoted by the K Raheja Corp Group ( Chandru L Raheja Group ). started in the year 1991 with its first store in  Andheri   Mumbai Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008.  In 2011, Shoppers Stop had 52 stores in India

12. MERCHANDISE In April 2008, Shoppers Stop changed its logo and adopted the mantra " Start Something New mantra. it inroduced international brands like CK Jeans, Tommy Hilfiger, FCUK, Mustang, Dior across the stores. The focus of the reposition was on the service, ambience up gradation and customer connect. Shoppers Stop connects with the youth audience through adopting the communication routes relevant to youth, up the fashion quotient through merchandising, and create ambience that connects with the mindset.

13. CAMPAIGNS The brand campaign addresses environment-related issues in a youthful, tongue-in-cheek manner. Shoppers Stop as a brand active on social media marketing platforms with Facebook and Twitter to connect with this audience.

14. Merchandising Merchandising opportunities like the launched Zoozoo merchandise and film merchandise

15. ZOO ZOO MERCHANDISE Vodafone Essar and Shoppers Stop have announced the launch of merchandise featuring Vodafone's popular character, Zoozoo , which was created in 2009 to promote the cellular service provider's value-added services. Shoppers Stop had the exclusive rights to manufacture and retail Zoozoo merchandise, including T-shirts, kids wear, mugs and bed and bath accessories, across its stores in India.

16. FILM MERCHANDISE With association  with the films Shopper's Stop retails the limited edition clothes and merchandise inspired from the film at their stores across India.

17. For example: The leading premium fashion and lifestyle destination Shopper's Stop Om Shanti Om have come together to unveil the unique look of the movie through a fashion show.

18. PRODUCTS Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe , Arrow, BIBA, Gini & Jonny , Carbon, Corelle , Magppie   ,  Nike, Reebok, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish , LIFE and Vettorio Fratini , Elliza Donatein , Acropolis etc. The company also licensees for Austin Reed (London), an international brand, who’s men's and women's outerwear are retailed in India exclusively through the chain.

19. LIFE STYLE Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group. It started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. In little over a decade’s time, Lifestyle has established itself amongst the leading retail companies in India .

20. CLINTILE Positioned as a youthful, stylish and a vibrant brand, Lifestyle Departmental stores offers its customers not just the ease of shopping but also an enjoyable shopping experience.

21. PRODUCTS Each Lifestyle store brings together five concepts under one roof – Apparel, Footwear, Children’s Wear & Toys, Furniture & Home Furnishings, Beauty & Fashion Accessories - offering a convenience of a one-stop shop and a wide choice of national & international brands

22. globus HISTORY Launched in January 1998, Globus is part of the Rajan Raheja group. The company opened its first store at Indore in 1999, followed by the launch of its second store in Chennai (T-Nagar).Soon to follow was another store in Chennai located in Adyar . The flagship store in Mumbai opened on 1st November 2001 Currently Globus operates more than 30 location spread across India. Recent launches include Kanpur city in Z- square mall and Pune city in Inorbit mall.

23. LOYALITY In keeping with the Group’s tradition of making every shopping experience rewarding and memorable, The Inner Circle – Landmark Group’s Loyalty program allows members, to enjoy exclusive benefits and privileges such as reward points and exciting offers.

24. GLOBUS Youth Fashion Brand The spirit of the youth can be captured with three words - vibrant, maverick and expressive . Globus is exactly that. Our vibrant and maverick designs are not just creating fashion trends, but more importantly, helping our customers express themselves . The entire fashion range comprises of apparel for men, women, kids as well as accessories at amazing prices. The range spans across occasions: work wear, campus wear, club and lounge dressing; and genres: Western, Indian and mix-n-match. Well researched sizing ensures a good fit for the Indian silhouettes.

25. With mission to revolutionize fashion and it become an iconic youth fashion brand in India. We aim at creating a deep connection with the Indian youth with inspiring product designs, signature store experiences and compelling marketing.

26. STORE LOOK This department store is more like a nightclub, complete with lighting and music . Its interior is modern, classy, and cool. The basement stocks women's Indian clothes, lingerie, accessories, and children's clothes On the ground floor you'll find women's western clothes, party clothes, and denims. The third floor has men's formal, casual, and party wear, and sunglasses.

27. TARGET Target Corporation , doing business as Target , is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States.  

28. HISTORY The company was founded in 1902 in Minneapolis as the  Dayton Dry Goods Company , though its first Target store was opened in 1962 in nearby Roseville, Minnesota. Target grew and eventually became the largest division of  Dayton Hudson Corporation , culminating in the company being renamed as Target Corporation in August 2000. On January 13, 2011, Target announced its expansion into Canada. Target will operate 100 to 150 stores in Canada by 2013

29. STORES Target  is a chain of RETAIL STORES that are about 95,000 to 135,000 square feet (12,000 m²) and carry hardlines , softlines (clothing), and a limited amount of groceries, mostly non-perishable. Specifically, Target stores carry clothing, shoes, jewelry, health and beauty products, electronics, compact discs, DVDs, bedding, kitchen supplies, sporting goods, toys, pet supplies, automotive supplies, and hardware supplies.

30. MERCHANDISE They also carry seasonal merchandise such as patio furniture during the summer and Christmas decorations during November and December.

31. CHRISTMAS MERCHANDISE

32. STORE ARRANGEMENT These stores encompass multiple floors with both sales floor area and off stage areas such as offices or storage rooms spanning a number of these floors. Vertical transportation is provided in the store by escalator, elevator.

33. CLIENT Target stores tend to attract younger and more educated and affluent customers . 76% of Target customers are female, and more than 45% have children at home. About 80% have attended college and 48% have completed college.

34. BLOOMINGDALE 1872, the Bloomingdale brothers opened their first store at 938 Third Avenue, New York City. Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California.

35. MERCHANDISE  The store's merchandise assortment, upscale ambience and high level of customer service. Bloomingdale offers a wider range of price points on the floor   

36. Basic Retail Floor Plans A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store. Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns. Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design. Below are a few basic store layouts.

37. Straight floor plan The straight floor plan is an excellent store layout for most any type of retail store . It makes use of the walls and fixtures to create small spaces within the retail store. The straight floor plan is one of the most economical store designs.

38. Geometric floor plan The geometric floor plan is a suitable store design for clothing and apparel shops . It uses racks and fixtures to create an interesting and out-of-the-ordinary type of store design without a high cost.

39. Angular floor plan The angular floor plan is best used for high-end specialty stores . The curves and angles of fixtures and walls makes for a more expensive store design However, the soft angles create better traffic flow throughout the retail store.

40. Diagonal floor plan The diagonal floor plan is a good store layout for self-service types of retail stores . It offers excellent visibility for cashiers and customers. The diagonal floor plan invites movement and traffic flow to the retail store.

41. Mixed floor plan The mixed floor plan incorporates the straight, diagonal and angular floor plans to create the most functional store design . The layout moves traffic towards the walls and back of the store.

42. Instore display and arrangement

43. Out store VM

44. Advertisement

45. Thank You