Learn Everything About Google AI Overviews for Law Firms

Navigate the nuances of the new Google algorithm update and discover strategies to optimize your online presence effectively.

Webinar Key Takeaways:

Impact of the new Google algorithm update on search rankings

Strategies to adapt and optimize your website for the updated algorithm

Understanding the key changes in the algorithm that can affect your practice

Tips for improving your website's visibility and performance post-update

Importance of keeping up-to-date with search engine algorithm changes for your practice's online presence

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1. AI OVERVIEWS
GOOGLE
WEBINAR JUNE 2024
DAN TOOMBS
DIRECTOR * PRACTICE PROOF

2. AGENDA
GOOGLE SEARCH 2024
WHAT ARE GOOGLE AI OVERVIEWS
THE MECHANICS OF GOOGLE AI OVERVIEWS
THE IMPACT OF GOOGLE AI OVERVIEWS
IMPLICATIONS FOR LAW FIRMS
WHAT LAW FIRMS NEED TO DO
WHAT WE WILL DO
QUESTIONS

3. GOOGLE
SEARCH
Google Search relies heavily
on keywords to match user
queries with web pages
KEYWORD-DRIVEN
Keyword-based approach
has limitations in
understanding user intent
USER-INTENT
Need for a more sophisticated
search technology to better
serve users
AI-DRIVEN

4. GOOGLE
2024

5. GOOGLE AI
OVERVIEWS
AI-generated summaries
that provide insight-rich
previews of search topics
AI-SUMMARIES
Integrate information from
various web sources and
Google's Knowledge Graph
INFO INTEGRATION
Move beyond simple keyword
matching to understand user
intent comprehensively
USER-INTENT DRIVEN

6. GOOGLE
2025

7. THE
MECHANICS
Leverage advanced natural
language understanding and
Google's Gemini AI model
RELIANCE ON GEMINI
Analyze and synthesize
information from top-
ranking articles
BEST RANKING CONTENT
Generate summaries that
provide a holistic view of the
topic
PROVIDE SUMMARIES

8. THE IMPACT
Content quality and structured
data and detailed content will
gain importance
CONTENT QUALITY
AI Overviews may reduce
user visits to websites for
straightforward queries
REDUCE WEBSITE VISITS
AI integration in search
algorithms will likely
revolutionize SEO
SEO WILL CHANGE

9. IMPLICATIONS
FOR LAW
FIRMS
Traditional search engine
rankings no longer the sole
measure of online visibility
BROADER MEASUREMENT
Adopt a diversified approach,
optimizing presence across
platforms and content types
DIVERSIFY CONTENT
Monitor organic search traffic,
keyword rankings, and other
key metrics
MONITOR & ADAPT

10. WHAT LAW
FIRMS NEED
TO DO
Prioritize high-quality,
informative content that
directly addresses user queries
HIGH-QUALITY CONTENT
Focus on question-based
keywords and provide detailed,
specific answers
QUESTION FOCUSED
Incorporate structured data,
include authoritative references,
and leverage multimedia. (Google
EAT (expertise, authority,
trustworthiness)
BUILD AUTHORITY

11. WHAT WE
WILL DO
Write high-quality content,
increase use and location of
FAQs in content.
CONTENT SHIFT
Identify and suggest useful
backlinks that support Google’s
EAT methodology.
BACKLINKS
Encourage, assist and execute
diverse range of media
ENCOURAGE DIVERSE MEDIA

12. WHAT WE
WILL DO
Focus on the impact of AI
Overviews on your rankings and
existing content.
WATCH THE NUMBERS
Continue to stay up to date on
Google AI Overviews impact and
roll-out
STAY INFORMED
Continue to engage with you to
kep you updated and bring to light
anything that needs to change.
KEEP YOU INFORMED

13. QUESTIONS?