Lecture 1 - 28-Mar-2016 - Architectural Concept development.ppt

Architectural concept for designing

1. ARCHITECTURAL
CONCEPT
DEVELOPMENT
AMU –AUP Dep’t Integrated Design –
Project I
Lecture BY:
Alemea G.
(MSc)

2. Architectural Concept
Development
Lecture Content
What is Concept?
Why is it important to have a concept in your
design?
How to communicate your concept?

3. ARCHiTeCTural Concept Development
DEFINITION-OF-
CONCEPT
Idea
Theory
Notion
Parti (French)
Conception
Abstraction
Philosophy
Belief
Inspiration
Image
View
Intention
Plan
Fancy
Thought
Impression
Hypothesis
Supposition
… design

4. ARCHiTeCTural Concept Development
Introduction
Thedesignprocessworkswithinformationand
ideassimultaneouslyonmanylevels.
Designingisareciprocalactionandreflection.

5. ARCHiTeCTural Concept Development
Introduction
Inductive reasoning or inductive
logic: is a type of reasoning which
involves moving from the specific to
general.
Deductive reasoning or deductive
logic: is a type of reasoning which
involves moving from the general to
the specific.

6. ARCHiTeCTural Concept Development
Inductive Deductive Reasoning

7. ARCHiTeCTural Concept Development
Maslow's Hierarchy of Needs

8. ARCHiTeCTural Concept Development
Oneassemblesthepuzzlepicture
bysearchingforfits:pieceafter
pieceispickedup,triedandfound
tobemisfituntil,finally,theright
piecestepsintoplace.
Thedesignersmindsearches
memorytofindelementsthatmeet
theirneedsofthegivenproblem.

9. ARCHiTeCTural Concept Development
Creativitycomesintoplayandtheeffortsto
findapproachesthatwillbeoriginal,
aestheticallysatisfying,validsolutionsto
the problems defined through
programming.
Evenexperiencedandhighlyskilled
designersoftenfinditdifficulthowthis
aspectofthedesignprocessworks.
Theywillsaythatthey“thinkabout”the
problemuntiltheyare“hitbytheidea”.

10. ARCHiTeCTural Concept Development
Dimensions of concept:
Any building concept should provide:
Exterior Expression
Interior Experience

11. ARCHiTeCTural Concept
Development
Levels of Expression:
The concept should be appeal to both:
The Normal Layman
The Professional Specialist

12. ARCHiTeCTural Concept Development
Concept Translations –Visual and Verbal:

13. ARCHiTeCTural Concept Development
Therearethreebroadcategoriesofmetaphor:
Intangible:themetaphoricaldepartureisaconcept,
idea,humancondition,oraparticularquality
(individuality,tradition,culture,community,etc.)
Tangible:themetaphoricaldeparturestemsstrictly
fromsomevisualormaterialcharacter(ahouseasa
castle,theroofofatempleasthesky,etc.)
Combined:inthiskindofmetaphortheconceptual
andthevisualoverlap(thecomputerandthebeehive,
bothbeingboxesorrelevantproportions,yethaving
thequalitiesofdiscipline,organization,corporation).

14. ARCHiTeCTural Concept Development
SELECTED
EXAMPLES
OF WELL-
KNOWN
TANGIBLE
METAPHORS

15. ARCHiTeCTural Concept Development
Design
Concept
Generation

16. ARCHiTeCTural Concept Development
Design
Concept
Generation

17. ARCHiTeCTural Concept Development
Concepts Criteria Summary:
1. symbolism
Building types and
symbolic associations
create a listing of
symbolic for a project
Choose a number of
symbols to inform the
design
simplicity has value
Multiple, additive,
and/or scalar
concepts
2. Sources
Designer/ Client as source
Site sources: immediate and
surrounding vicinity
Culture should not be overlooked
The building type and its attendant
history
Do not forget the user
Collect and sift
Employ verbal nonverbal study
Use language for organization
Use sketching for integration
Concepts are the idea behind a
project

18. ARCHiTeCTural Concept Development
3. Objective to
Subjective
Conceptassemblybegins
thetripintocreativity
Conceptsmayorganize
spaceandform
Conceptsmaysuggest
material,vocabulary
Check conceptualto
functional“fit”
4. Changes
Changeisinevitable
Objectivechangesmay
effectconceptstructure
Theimportanceofmaster
principles
Designisadynamic
environment
Bepreparedandremain
flexible

19. ARCHiTeCTural Concept Development
Mood or
Inspirational
Board

20. ARCHiTeCTural Concept Development
Mood or
Inspirational
Board

21. ARCHiTeCTural Concept Development
CONCEPT
GENERATOR
S

22. ARCHiTeCTural Concept Development
Site
Determinant
s
Topography
Climate
Geography
Demographic
Geology
History
Social characteristics
&conditions
Economic conditions
Legal, legislative &
administrative
conditions
Location and visual
aspects
Land use
Characteristics of
man-made
environment
Circulation
Technology
others

23. ARCHiTeCTural Concept Development
Physical
Concepts
Location
View
Harmony with nature
Underground architecture

24. ARCHiTeCTural Concept Development
Cultural
Factors
Historical factors
Religious factors
Social factors
Economic factors
Political factors
Functional factors

25. ARCHiTeCTural Concept Development
SPATIAL
RELATIONS
The pragmatic space
The perceptual space
The existential space
The cognitive space
The abstract space

26. ARCHiTeCTural Concept Development
Qualities
of Space
Proportion
Scale
Form
Definition
Color
Texture
Pattern
Enclosure
Light
view

27. ARCHiTeCTural Concept Development
Visual Design
Factors: Form
Characteristics
Continuity
Sequence
Repetition and
rhythm
Balance:
symmetrical and
asymmetrical
Proportion
Pattern, texture
and color
Hierarchy
Transparency
Direction
Motion
Time
Sensory qualities

28. ARCHiTeCTural Concept Development
Visual Design Factors: Visual Factors
Visual Perception: structural approach-Evaluative
Approach
Orientation
Spacescape
Lynch 1(image of the city): path, node, edge, district,
and landmarks
Lynch 2 (Theory of Place): Legibility, Structure and
Identity, imageability and Sequentiality

29. ARCHiTeCTural Concept Development
Visual design Factors: Visual
Organization
Gestalt theory (proximity, similarity, Continuity,
closure)
Law of proximity
Law of similarity
Law of continuity: good continuance
Law of closure: forces of organization
Symmetry, inclusiveness, unity, harmony, regularity,
consciseness, Maximal Simplicity

30. ARCHiTeCTural Concept Development
illustrations of
Concept

31. ARCHiTeCTural Concept Development
From Sketch To Reality

32. ARCHiTeCTural Concept Development
Sketches of Concept

33. ARCHiTeCTural Concept Development
Sketches of concept

34. ARCHiTeCTural Concept Development
Sketches of Concept

35. ARCHiTeCTural Concept Development
Sketches of Concept

36. ARCHiTeCTural Concept Development
Conceptual Sketches

37. ARCHiTeCTural Concept Development
illustration of concept: Model

38. ARCHiTeCTural Concept Development
Illustration of concept

39. ARCHiTeCTural Concept Development
Illustrations of concept

40. ARCHiTeCTural Concept Development
Illustrations of Concept

41. ARCHiTeCTural Concept Development
Illustrations of Concept

42. ARCHiTeCTural Concept Development
Illustrations of Concept

43. ARCHiTeCTural Concept Development
Illustrations of Concept

44. ARCHiTeCTural Concept Development
Illustrations of Concept

45. ARCHiTeCTural Concept Development
Examples of
Drawings

46. ARCHiTeCTural Concept Development

47. ARCHiTeCTural Concept Development
Drawings
of concept

48. ARCHiTeCTural Concept Development
Drawings
of concept

49. Thank
You