LECTURE COPY_WEEK5_Programming Strategies.pptx

Broadcast Strategies

1. Programming Strategies Prepared by: Melvin N. Espineda, DComm

2. Programming Strategies (Matz, n.d.) All networks need to fill their airtime with programming. The programming executives must figure out: what new shows to develop, what new shows to greenlight which programs to keep and to cancel.

3. Two Of The Most Important Strategies in Programming

4. Strategies in Programming (“Broadcast Management,” n.d.) Compatibility Audience Flow

5. Compatibility (“Broadcast Management,” n.d.) One of your goals in programming is to schedule your material to coincide with what people do throughout their day.

6. Compatibility (“Broadcast Management,” n.d.) Your schedule should be compatible with the cyclic nature of people’s daily activities.

7. Compatibility (“Broadcast Management,” n.d.) At the beginning of the day, most working people do not have time for entertainment programs, but arc interested in what happened overnight in the news.

8. Audience Flow (“Broadcast Management,” n.d.) The movement of the viewers or listeners from one program to another.

9. Audience Flow (“Broadcast Management,” n.d.) To create a flow to programming that keeps the audience tuned in.

10. Programming (Matz, n.d.) is divided into two major areas: Development Scheduling

11. Development (Matz, n.d.) Involves choosing promising show ideas, purchasing them, and producing them into viable TV shows. Advertiser appeal Promotions for the program Production costs of a program Cost to purchase rights to particular programs Type of program such as sitcom, drama, reality, and talk show

12. Scheduling (Matz, n.d.) Involves planning a programming lineup to maximize viewership. Target audience demographics for the programming Audience flow--keeping the audience tuned in from one show to the next

13. Programming Strategies (Whitaker, 2018) Bridging is being used when a station tries to prevent the audience from changing channels during a junction point. Hot-switching the programmers eliminate any sort of commercial break when one program ends, and another begins; Hammocking placing a new or weaker show between two strong programs Cross-programming involves the interconnection of two shows.

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15. References: Broadcast Management. (n.d.). Retrieved from http://photographytraining.tpub.com/14129/css/Programming-Strategies-226.htm Matz, R. (n.d.). Programming Planning and Implementation. Retrieved from https://study.com/academy/lesson/television-programming-planning-implementation.html