Lesson 1 - Introduction to Graphic Design.pdf

ppt

1. Southern Leyte
State University
Maj-IA 310
GRAPHICGRAPHICGRAPHIC

ARTSARTSARTS
Presentation by
JULIAN SAMANIEGO JR.

2. INRODUCTION TO
LESSON 1
GRAPHIC DESIGNGRAPHIC DESIGNGRAPHIC DESIGN

3. What is graphic arts?
What is graphic design?
What are the differences between a
graphic artist and a graphic designer?

4. Graphic arts is the fine and applied arts of
representation, decoration, and writing or printing
on flat surfaces together with the techniques and
crafts associated with them.
https://www.merriam-webster.com/thesaurus/graphic%20arts

5. https://www.mediaheroes.com.au/wp-content/uploads/2023/09/graphic-design-styles-
media-heroes-banner-1024x538.webp
paraghttps://www.calstate.edu/SummerArts/Courses/PublishingImages/Visual-
Arts.jpg
https://www.lesdecibelsdupeuple.com/wp-
content/uploads/2020/11/4t8Iu32-300x224.jpg
Examples ofExamples ofExamples of
Graphic ArtsGraphic ArtsGraphic Arts

6. Graphic design is the
process of creating visual
content that helps to
communicate messages
with an audience.
https://visme.co/blog/graphic-
design/#what-is-graphic-design

7. https://www.bworldonline.com/wp-
content/uploads/2023/07/pagcor-
logo.jpg
https://99designs-blog.imgix.net/blog/wp-
content/uploads/2018/06/attachment_95958960.jpg?
auto=format&q=60&fit=max&w=930
https://99designs-blog.imgix.net/blog/wp-content/uploads/2018/06/attachment_67818615-
e1527815541147.jpg?auto=format&q=60&fit=max&w=930

8. https://as2.ftcdn.net/v2/jpg/05/08/76/75/1000_F_508767569_WgaN0kKI9SPXVFpTmdn
WJ1ZQmQ7ta1rK.jpg
https://99designs-blog.imgix.net/blog/wp-
content/uploads/2018/06/attachment_96123957.jpg?
auto=format&q=60&fit=max&w=930
EXAMPLES OF
GRAPHIC
DESIGN
EXAMPLES OF
GRAPHIC
DESIGN

9. https://99designs-blog.imgix.net/blog/wp-
content/uploads/2018/06/attachment_95989778.png?
auto=format&q=60&fit=max&w=930
https://www.dreamhost.com/pro-services/design/
EXAMPLES OFEXAMPLES OFEXAMPLES OF
GRAPHIC DESIGNGRAPHIC DESIGNGRAPHIC DESIGN

10. GRAPHIC ARTISTGRAPHIC ARTIST
GRAPHIC DESIGNER

11. Visuals
Methods
Approach
Work Environment
Software
https://www.interaction-design.org/literature/article/graphic-artist-vs-graphic-designer-what-
s-the-difference#what_are_the_similarities_between_a_graphic_designer_&_a_graphic_artist?-1

12. Original
Artwork
Visual
Solutions
Visuals
Methods
Approach
Work Environment
Software
GRAPHICGRAPHICGRAPHIC
ARTISTARTISTARTIST
GRAPHIC
DESIGNER

13. Unconventional
Methods
Design
Principles
Visuals
Methods
Approach
Work Environment
Software
GRAPHICGRAPHICGRAPHIC
ARTISTARTISTARTIST
GRAPHIC
DESIGNER

14. More
Expressive
More
Objective
Visuals
Methods
Approach
Work Environment
Software
GRAPHICGRAPHICGRAPHIC
ARTISTARTISTARTIST
GRAPHIC
DESIGNER

15. Entertainment,
Publishing, and
Advertising
industries
Marketing,
Branding, or
Web Design
Industries
Visuals
Methods
Approach
Work Environment
Software
GRAPHICGRAPHICGRAPHIC
ARTISTARTISTARTIST
GRAPHIC
DESIGNER

16. Adobe
Photoshop,
Adobe Illustrator,
Sketchbook and
Procreate
Adobe
Photoshop,
Adobe Illustrator,
Coral Draw and
Figma
Visuals
Methods
Approach
Work Environment
Software
GRAPHICGRAPHICGRAPHIC
ARTISTARTISTARTIST
GRAPHIC
DESIGNER

17. Simply put, graphic designers design creative visual
solutions by strategically combining text, images, and
graphic elements for effective visual communication.
On the other hand, graphic artists create visuals that
communicate emotions, stories, or ideas through
illustrations, characters, cartoons, and more.
Conclusion

18. Rational Model and
Action-Centric Model
in Graphic Design

19. https://www.cmu.edu/simon/images/
herbertsimon2.jpg
Herbert Simon was one of the first to define the rational model.
claims that design is propelled by plans and known constraints
was described by both the American economist Herbert Simon
and the German theorists Gerard Pahl and Wolfgang Beitz, all
of whom basically came to the same conclusions on their own
that the design process is naturally and inherently motivated by
known objectives and parameters.
designer gets a project and begins to create his or her design
based on what he or she knows about both the desired
outcome and the restrictions.
claims that structure is essential to the design process
suggests that designs are achieved through research

20. Survey
Analysis
Design/
Decisions
Implement
Maintain/
Monitor
Evaluate
Tweak

21. The action-centric model involves juggling various
stages of the design process at the same time.
states that design is motivated by improvisation and emotion
design in terms of personal creativity and fluidity, not objectives and
parameters.
it is a model favored by those who like to get straight to the action.
is not one of a strict, sequential series of stages or steps. You don't
follow a formulaic pattern in the way you create a design Instead,
the stages of design, analysis/testing, and implementation occur
simultaneously and recursively. Instead of one always coming
before the other, you bounce between all three.
https://study.com/cimages/multimages/16/
f96739a7-b8ae-4f3f-aaf2-
7fd64d148e01_jiggle.jpg

22. Visual identity graphic design1.
Marketing & advertising graphic design2.
User interface graphic design3.
Publication graphic design4.
Packaging graphic design5.
Motion graphic design6.
Environmental graphic design7.
Art and illustration for graphic design8.

23. 1. Visual identity graphic design
Designers that specialize in visual identity graphic design
collaborate with brand stakeholders to create assets like
logos, typography, color palettes and image libraries that
represent a brand’s personality. In addition to the standard
business cards and corporate stationary, designers often
develop a set of visual brand guidelines (style guides) that
describe best practices and provide examples of visual
branding applied across various media. These guidelines help
to ensure brand consistency. throughout future applications.

24. https://99designs.com/blog/tips/types-of-graphic-design/

25. 2. Marketing & advertising graphic design
Magazine and newspaper ads
Posters, banners and billboards
Brochures (print and digital)
Signage and trade show displays
Email marketing templates
PowerPoint presentations
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
Postcards and flyers
Infographics
Vehicle wraps
Menus

26. https://99designs.com/blog/tips/types-of-graphic-design/

27. 3. User interface graphic design
UI designers specialize in desktop apps, mobile apps, web
apps and games. They work closely with UX (user
experience) designers (who determine how the app works)
and UI developers (who write code to make it work).
Examples of user interface graphic design
Web page design
Theme design (WordPress, Shopify, etc.)
Game interfaces
App design

28. https://99designs.com/blog/tips/types-of-graphic-design/

29. 4. Publication graphic design
Graphic designers that specialize in publications work with editors
and publishers to create layouts with carefully selected typography
and accompanying artwork, which includes photography, graphics
and illustrations. Publication designers may work as freelancers, as
creative agency members or in-house as part of a publishing
company.
Examples of publication graphic design
Books
Newspapers
Newsletters
Directories
Annual reports
Magazines
Catalogs

30. https://99designs.com/blog/tips/types-of-graphic-design/

31. 5. Packaging graphic design
Packaging designers create concepts, develop mockups and create the
print-ready files for a product. This requires expert knowledge of print
processes and a keen understanding of industrial design and
manufacturing. Because packaging design touches so many disciplines,
it’s not uncommon for designers to find themselves creating other assets
for a product such as photography, illustrations and visual identity.
Packaging designers may be a jack-of-all-trades or specialize in a
specific type of packaging (like labels or beverage cans) or a specific
industry (like food or children’s toys). They must be flexible to meet the
demands of clients, marketers and manufacturers and be aware of
current trends.

32. https://99designs.com/blog/tips/types-of-graphic-design/

33. 6. Motion graphic design
“Motion graphics designer” is a somewhat new specialty for designers.
Formally reserved for TV and film, technological advances have reduced
production time and costs, making the art form more accessible and
affordable. Now, motion graphics is one of the newest types of design and
can be found across all digital platforms, which has created all sorts of new
areas and opportunities.
Examples of motion graphic design
Title sequences and end credits
Advertisements
Animated logos
Trailers
Presentations
Promotional videos
Tutorial videos
Websites
Apps
Video games
Banners
GIFs

34. https://www.youtube.com/watch?v=XtFI7SNtVpY

35. 7. Environmental graphic design
Environmental graphic design is a multidisciplinary practice that merges
graphic, architectural, interior, landscape and industrial design. Designers
collaborate with people in any number of these fields to plan and implement
their designs. Because of that, designers typically have education and
experience in both graphic design and architecture. They must be familiar
with industrial design concepts and able to read and sketch architectural
plans.
Examples of environmental graphic design
Signage
Wall murals
Museum exhibitions
Office branding
Public transportation navigation
Retail store interiors
Stadium branding
Event and conference spaces

36. https://99designs.com/blog/tips/types-of-graphic-design/

37. 8. Art and illustration for graphic design
Graphic art and illustration are often seen as being the same as graphic design,
however, they’re each very different. Designers create compositions to communicate
and solve problems, graphic artists and illustrators create original artwork. Their art
takes a number of forms, from fine art to decoration to storytelling illustrations.
Even though graphic art and illustration are not technically types of graphic design,
so much is created for commercial use within the context of graphic design that you
can’t talk about one without the others.
Examples of art and illustration for graphic design
T-shirt design
Graphic patterns for textiles
Motion graphics
Stock images
Graphic novels
Graphic novels
Video games
Websites
Comic books
Album art
Book covers
Picture books
Infographics
Technical illustration
Concept art

38. https://99designs.com/blog/tips/types-of-graphic-design/