Prepared by: Ms. Cherry Mae F. Panong CREATIVE INDUSTRIES I: ARTS AND DESIGN APPRECIATION AND PRODUCTION LESSON 1: VISUAL ARTS
Identify and differentiate various forms and contents of art. Define visual art. Distinguish the different visual design elements. Determine the different forms of visual art. Appreciate visual art and be able to produce your own visual artwork. LESSON OBJECTIVES
Identify the name and the artist of the following paintings. PRE-ACTIVITY
PAINTING NAME: PAINTER:
PAINTING NAME: Spoliarium PAINTER: juan luna
PAINTING NAME: PAINTER:
PAINTING NAME: girl with a pearl earring PAINTER: Johannes Vermeer
PAINTING NAME: PAINTER:
PAINTING NAME: The Starry Night PAINTER: Vincent van Gogh
PAINTING NAME: PAINTER:
PAINTING NAME: Planting Rice PAINTER: Fernando Amorsolo
PAINTING NAME: PAINTER:
PAINTING NAME: Madonna Of the Slums PAINTER: Vicente Manansala
WHAT IS ART?
ART Art is communication. Art is a highly diverse range of human activities engaged in creating visual, auditory, or performed artifacts— artworks—that express the author’s imaginative or technical skill and are intended to be appreciated for their beauty or emotional power.
ART Art may be characterized in terms of mimesis (its representation of reality), expression, communication of emotion, or other qualities. Art is uniquely human and tied directly to culture.
FORM the physical and visible characteristics inherent in works of art Formal distinctions include a work's size, medium (painting, drawing, sculpture or other kind of work) and descriptions of compositional elements, such as the lines, shapes, and colors involved. FORM AND CONTENT
CONTENT the meaning we derive from them Content include any visual clues that provide an understanding of what the art tells us. FORM AND CONTENT
PER SONAL FUNCTIONS OF ART SOCIAL SPIRITUAL PHYSICAL EDUCATIONAL
VISUAL ART Bonifacio Monument by Guillermo Tolentino (1890-1976) by Fernando Amorsolo by BENCAB.
VISUAL ART The visual arts primarily involve using visual representations and symbols to communicate meaning- to express a story or personal vision, emotion or concept. Artists often experiment and combine materials and techniques into new art forms. Therefore, visual art forms cannot always be strictly categorized (Dinham 2014, p. 308). Mona Lisa by Leonardo da Vinci
VISUAL ART Dinham (2014, p.309) describes “authentic visual art practices” as and discovery based, whereby original thinking exploratory and imagination are stimulated and expressed. Craftsmanship or technical skill is important in that it assists in the conveyance of the artist’s message but technical skill as an end in itself is not the aim of genuine Arts education. Mona Lisa by Leonardo da Vinci
VISUAL ART DESIGN ELEMENTS
LINE Delin eates contour Creates moods e.g. compare feeling of dark angular line or soft wavy line Directs eye to focal point of composition Stimulates texture Creates sense of depth, distance & perspective Shows direction of movement through artwork
The most common use of line is showing where an object ends. This type of line is called a contour line. Contour lines are most commonly called outlines. THE USES OF LINE
Line can also create the illusion of form in a drawing. Line quality is the thickness or thinness of a line. By varying the line quality an artist can show form in a drawing with just the use of line. THE USES OF LINE Line can also indicate shadow and form through the use of cross contour lines . Cross contour lines follow the contours of the object. Much like running your finger around the form of an object.
Vertical lines - lines that move up and down without any slant. Horizontal lines - lines that are parallel to the horizon Diagonal lines - lines that slant Zigzag lines - lines made from a combination of diagonal lines Curved lines - Lines that change direction gradually TYPES OF LINES
Line Variation - adding interest to your lines is important in creating successful artwork Length - lines can be long or short Width - lines can be wide or skinny Texture - lines can be rough or smooth Direction - lines can move in any direction Degree of curve - lines can curve gradually or not at all Line quality or line weight - refers to the thickness or thinness of a line. By varying the line quality artists can make objects appear more 3-Deminsional and more interesting Hatching and crosshatching - using lines to create value Hatching - lines going in the same direction Crosshatching - lines that cross ELEMENTS OF LINES
HATCHING AND CROSS-HATCHING
2. COLOR
Classified as - primary, secondary, tertiary Warm : colors containing red & yellow advance Cool : colors containing blue & green recede Value is changed by adding black or white(Black = shade White = tint) Color used as symbol e.g. red traffic light = stop, green = go. Affects psychological & even physiological response in viewer ( Gelineau , 2004) Color is the element of art that refers to reflected light. COLOR
COLOR THEORY
COLOR WHEEL
PRIMARY COLORS are used to create other colors. You can't create them through mixing other colors.
2 2 2 SECONDARY COLORS are the colors that we have as the result of mixing two primary colors together.
TERTIARY COLORS are the colors that we have as the result of mixing primary and secondary colors. 3 3 3 3 3 3
WARM AND COOL COLORS Warm colors are red, yellow, and orange, and colors they are connected to in the color wheel. Cool colors are blue, green and purple and colors they are connected to in the color wheel. Warm Colors Cool Colors
What is the color? Hue HUE, VALUE, AND SATURATION How light or dark is the color? How strong or faded is the color? These are the three components of color. Value Saturation
are pairs of colors that contrast with each other, more than any other color. They are positioned opposite one another on the color wheel. COMPLEMENTARY COLORS
ANALOGOUS COLORS are three or more colors that are next to each other on the color wheel. They look very similar and when viewed together they have a pleasing appearance.
3. SHAPE
A shape is formed when lines connect to enclose a space. Shapes can be geometric or organic Forms are shapes with mass or volume or drawn to give the illusion of 3D (Dinham, 2014) In an artwork empty areas are named negative space. The area of the composition occupied is named positive space Relationship between positive and negative spaces (shapes) must be carefully considered to achieve a sense of wholeness and point of focus Figure-ground is term referring to “a visual relationship between foreground & background” SHAPE
All shapes are two-dimensional, meaning that they have only length and width.
All shapes will fall into one of two categories. Geometric shapes or regular shapes are easy to recognize. Examples include: circle, triangle, square, and trapezoid. Organic or freeform shapes are shapes that seem to follow no rules. Organic shapes generally do not have a name associated with them and are typically not man-made.
Shapes defined by objects are positive shapes (space). Shapes defined around objects are negative shapes (space).
By organizing geometric and organic shapes, we can draw anything. Even complicated objects become easy to draw when we isolate basic geometric and organic shapes.
4. TEXTURE
Texture is the surface quality: The way it feels to physical touch. Simulated texture e.g. using artistic techniques to convey a smooth surface in a picture. Texture refers to the way an object feels to the touch or looks as it may feel if it were touched. TEXTURE
3-D Texture - refers to the way an object feels to the touch 2-D Texture - refers to the way an object looks as it may feel Visual texture - the illusion of a 3-D surface Simulated - imitate real textures Invented - 2-D patterns created by the repetition of lines of shapes Rough textures - reflect light unevenly Smooth textures - reflect light evenly Matte - surface that reflects a soft, dull light. Shiny surfaces are the opposite of matte. Impasto - a painting technique in which the paint is built up on the surface to create a texture
5. VALUE
Diffe rences in degrees of lightness and darkness are named values. Light tones are named “high” in value, dark tones named “low” in value. A full value scale ranges from pure white to darkest black with a multitude of tonal graduations between these. The whole point to value is to create the illusion of light. So, value is used to basically create the illusion of highlights and shadows. Highlights and shadows combine to create the illusion of a light source. Remember, without light we cannot see. So technically, without a light source, you have no illusion.
6. FORM
In terms of art, form refers to objects that are 3-Dimensional , or have length, width, and height. The world we live in made up almost entirely of forms.
Geometric forms have specific names associated with them and are typically man-made. Organic forms do not have specific names associated with them and are often associated with naturally occurring forms.
When drawing representationally, the goal is to create the illusion of form. We can create the illusion of form by understanding how light reacts on the object. The highlight is the area where light is hitting the object directly. The midtone is the middle value of the local color of the object. The core shadow is the area(s) that is shaded on the object. The cast shadow is the area(s) that is shaded on surrounding objects and surfaces because of blocked light.
7. SPACE
In terms of art, space is the area around, above, and within an object. With consideration to drawings and paintings, our goal is to create the illusion of space.
Overlapping - occurs when objects that are closer to the viewer prevent the view of objects that are behind them. 2. Placement - Objects placed higher within the picture plane will appear further away. 3. Size - Objects that are smaller will appear further away from the viewer.
4. Detail - Objects that are further away should have less detail than objects that are closer to the viewer. 5. Color and Value - Objects that are further away are cooler in color temperature, while objects that are closer are warmer. Objects that are further away are lighter in value, while objects that are closer are typically darker in value. 6. Perspective - Linear perspective is a drawing method that uses lines to create the illusion of space on a flat surface.
SUMMARY Art, in general, is a form of communication . It means whatever the artist intends it to mean, and this meaning is shaped by the materials, techniques, and forms it makes use of, as well as the ideas and feelings it creates in its viewers. Art is an act of expressing feelings, thoughts, and observations. Visual art has seven elements. These are line, color, space, form, shape, texture, and value . This elements work hand-in-hand in order to achieve not only an aesthetic, but also a logical artwork.