OBJECTIVES OF FINANCIAL STATEMENT ANALYSIS
•Toassesstheoverallperformanceofthebusinessforagivenperiodoftimeasa
basisfortheownerormanagementinmakingpresentandfutureplansordecisions.
•Theresultsoftheanalysiscanthusbeusedtoevaluatetheperformanceofthe
differentmanagers.
•Theanalysisshouldbeabletodiscoverthestrengthsandweaknessesofthe
business
•TheanalysisshouldbeabletodeterminetheLIQUIDITY,STABILITY,PROFITABILITY
ANDEFFICIENCYofthebusiness
ANALYZE VS. INTERPRET
•ANALYZE–thefinancialstatementsimplymeanstodevelopFINANCIALRATIOS
•INTERPRET-meanstoexplaintheSIGNIFICANCEofthefinancialratiosdeveloped.
•FINANCIAL RATIO -is the ratio of one item in
the financial statement to another item in the
same financial statement
FINANCIAL RATIO
KINDS OF FINANCIAL RATIOS
•INCOME STATEMENT RATIO –the ratio of one item in the Income Statement to
another item in the same Income Statement.
e.g. RETURN ON SALES = Net Income / Net Sales
the ratio of net income to net sales
KINDS OF FINANCIAL RATIOS
•BALANCE SHEET RATIO –the ratio of
one item in the Balance Sheet to
another item in the same Balance Sheet.
e.g. CURRENT RATIO = Total Current
Assets / Total Current Liabilities
the ratio of total current assets to
total current liabilities
KINDS OF FINANCIAL RATIOS
•INTER-STATEMENT RATIO –the ratio of one item in the Income Statement to another
item in the Balance Sheet.
e.g. ACCOUNTS RECEIVABLE TURNOVER = Net Credit Sales / Average Accounts
Receivable*
* The Balance Sheet item must be the average of the beginning and ending balances
KINDS OF FINANCIAL RATIOS
•TREND RATIO –the ratio of
one item to the same item of
different periods
e.g. Ratio of sales this year to
the sales last year
RATIO ANALYSIS
USES OF THE RATIO ANALYSIS
•COMPARISONS
•Oneoftheusesofratioanalysisistocompareacompany’sfinancialperformanceto
similarfirmsintheindustrytounderstandthecompany’spositioninthemarket.
•Obtainingfinancialratios,suchasPrice/Earnings,fromknowncompetitorsand
comparingthemtothecompany’sratioscanhelpmanagementidentifymarketgaps
andexamineitscompetitiveadvantages,strengths,andweaknesses.
•Themanagementcanthenusetheinformationtoformulatedecisionsthataimto
improvethecompany’spositioninthemarket.
USES OF THE RATIO ANALYSIS
•TRENDLINE
Companiescanalsouseratiostoseeifthereisatrendinfinancialperformance.
Establishedcompaniescollectdatafromfinancialstatementsoveralargenumberof
reportingperiods.
Thetrendobtainedcanbeusedtopredictthedirectionoffuturefinancialperformance,
andalsoidentifyanyexpectedfinancialturbulencethatwouldnotbepossibletopredict
usingratiosforasinglereportingperiod.
USES OF THE RATIO ANALYSIS
•OPERATIONALEFFICIENCY
•Themanagementofacompanycanalsousefinancialratioanalysistodeterminethe
degreeofefficiencyinthemanagementofassetsandliabilities.
•Inefficientuseofassetssuchasmotorvehicles,land,andbuildingsresultsin
unnecessaryexpensesthatoughttobeeliminated.
•Financialratioscanalsohelptodetermineifthefinancialresourcesareover-or
under-utilized.