Lesson 4 - Market Research and SWOT Analysis.pptx

TLE Market Research and SWOT Analysis

1. Comprehending Market Research and SWOT Analysis Riamae La Rosa, Wreian Angelo Salazar

2. Comprehending Market Research and SWOT Analysis What Is Market Research? Market research serves as the basis for keeping up with the latest market trends and gaining a competitive edge against others

3. Comprehending Market Research and SWOT Analysis Riamae La Rosa, Wreian Angelo Salazar What Is Market Research ? Market research serves as the basis for keeping up with the latest market trends and gaining a competitive edge against others

4. Comprehending Market Research and SWOT Analysis Riamae La Rosa, Wreian Angelo Salazar What Is Market Research ? Market research serves as the basis for keeping up with the latest market trends and gaining a competitive edge against others. Example of the “TREND” In the business category

5. What Is Market Research? Market research serves as the basis for keeping up with the latest market trends and gaining a competitive edge against others. Example of the “TREND” In the business category

6. Example of the “TREND” In the business category

7. Example of the “TREND” In the business category Market Research is a way of gathering and analyzing any vital information that is vital in securing the success of a business.

8. Example of the “TREND” In the business category Market Research is a way of gathering and analyzing any information that is vital in securing the success of a business. Further, effective market research minimizes business failures. Results from market research will lead to an increase in sales and profits.

9. Market Research is a way of gathering and analyzing any vital information that is vital in securing the success of a business. Results from market research will lead to an increase in sales and profits. Further, effective market research minimizes business failures. Here are the following process that results in a very successful market r esearch:

10. Results from market research will lead to an increase in sales and profits. Further, effective market research minimizes business failures. Here are the following process that results in a very successful market r esearch: D etermines business problems and challenges Identifies needs and preferences of customers

11. Further, effective market research minimizes business failures. Here are the following process that results in a very successful market r esearch: D etermines business problems and challenges Identifies needs and preferences of customers

12. Determines business problems and challenges Identifies needs and preferences of customers Discovers new opportunities and areas for expansion

13. Identifies needs and preferences of customers Discovers new opportunities and areas for expansion Discovers potential customers and their needs that can be integrated into the current enterprise

14. Discovers new opportunities and areas for expansion Discovers potential customers and their needs that can be integrated into the current enterprise Make doable targets for business growth, sales, and the latest product developments

15. Discovers potential customers and their needs that can be integrated into the current enterprise Make doable targets for business growth, sales, and the latest product developments Make well-informed business decisions and use effective marketing strategy

16. Make doable targets for business growth, sales, and the latest product developments Make well-informed business decisions and use effective marketing strategy

17. Make doable targets for business growth, sales, and the latest product developments Make well-informed business decisions and use effective marketing strategy What Is SWOT? Strengths and weakness are factors that are in a control of entrepreneur. Opportunities and threats cannot be controlled as they are not within the business. -SWOT stands for strengths, weakness, opportunities, and threats that affect the business

18. Make well-informed business decisions and use effective marketing strategy What Is SWOT ? -SWOT stands for strengths, weakness, opportunities, and threats that affect the business Strengths and weakness are factors that are in a control of entrepreneur. Opportunities and threats cannot be controlled as they are not within the business. Internal: Strength describe the capabilities where an organization excels. Weakness prevents an enterprise or business from performing at its best because of some constraints.

19. What Is SWOT? -SWOT stands for strengths, weakness, opportunities, and threats that affect the business Strengths and weakness are factors that are in a control of entrepreneur. Opportunities and threats cannot be controlled as they are not within the business. These are internal and external factors that affect a business or organization: Internal: Strength describe the capabilities where an organization excels. Weakness prevents an enterprise or business from performing at its best because of some constraints. External Opportunities refer to the favorable external factors that can be used by an enterprise to give it competitive advantage. Threats refer to factors that have the potential to harm an organization.

20. These are internal and external factors that affect a business or organization: Internal: Strength describe the capabilities where an organization excels. Weakness prevents an enterprise or business from performing at its best because of some constraints. External Opportunities refer to the favorable external factors that can be used by an enterprise to give it competitive advantage. Threats refer to factors that have the potential to harm an organization. Advantages of SWOT Analysis SWOT analysis is needed in an organization’s strategy formulation and identification processes It serves as a guide in taking a business and sustaining its existence. Successful businesses build on their SWOT’s.

21. Advantages of SWOT Analysis SWOT analysis is needed in an organization’s strategy formulation and identification processes. It serves as a guide in taking a business and sustaining its existence. Successful businesses build on their SWOT’s. Serves as a source of information as inputs in doing strategic planning Capitalizes on organization’s strengths Reverses its weakness Maximizes its response to opportunities It helps in strategic planning in the following manner:

22. Advantages of SWOT Analysis SWOT analysis is needed in an organization’s strategy formulation and identification processes. It serves as a guide in taking a business and sustaining its existence. Successful businesses build on their SWOT’s. It helps in strategic planning in the following manner: Serves as a source of information as inputs in doing strategic planning Capitalizes on organization’s strengths Reverses its weakness Maximizes its response to opportunities It helps in strategic planning in the following manner: Overcomes organization’s threats Determines the core competencies of the business Provides inputs in setting objectives for strategic planning Helps in understanding past, present, and future trends to project future plans

23. Serves as a source of information as inputs in doing strategic planning Capitalizes on organization’s strengths Reverses its weakness Maximizes its response to opportunities It helps in strategic planning in the following manner: Overcomes organization’s threats Determines the core competencies of the business Provides inputs in setting objectives for strategic planning Helps in understanding past, present, and future trends to project future plans

24. TWO TRUTHS AND A LIE

25. TWO TRUTHS AND A LIE 1. SWOT analysis is not needed in organizing strategy because it is not a guide on b usiness. 2. Strengths are the “Internal” factors that affect a business. 3. SWOT stands for strengths, weaknesses , opportunities, and threats .

26. TWO TRUTHS AND A LIE SWOT analysis is not needed in organizing strategy because it is not a guide on b usiness. Strengths are the “Internal” factors that affect a business. SWOT stands for strengths, weaknesses, opportunities, and threats .

27. TWO TRUTHS AND A LIE 1. Market Research is a way to organize, analyze , and gather information to secure the success of a business. 2. Opportunities are favorable internal factors that can be used by to enterprise to give competitive advantages. 3. Results from the market research will lead us to increase our sales + profits.

28. TWO TRUTHS AND A LIE Market Research is a way to organize, analyze , and gather information to secure success of a business. Opportunities are favorable internal factors that can be used to enterprise to give a competitive advantages. Results from the market research will lead us to increase our sales + profits.

29. Thank you so much for listening! We hope that you learned a little something from us.