this a project on a lipbalm brand that is completely edilble
Size: 1.73 MB
Language: en
Added: Sep 08, 2024
Slides: 11 pages
Slide Content
LICKABLESLICKABLES
Pout Perfection In Your Pocket
Lips that taste as good as they look
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LICKABLES INTENDS TO ESTABLISH ITSELF AS A PREMIUM
PROVIDER OF NATURAL AND ORGANIC LIP CARE PRODUCTS.
WE WILL LAUNCH WITH A RANGE OF LIP BALMS THAT CATER
TO VARIOUS CONSUMER NEEDS AND PREFERENCES. THE
COMPANY FOCUSES ON BECOMING A MAJOR PLAYER IN THE
LIP CARE MARKET SHARE IN THE LIP CARE INDUSTRY BY
CAPITALISING ON THE GROWING DEMAND FOR ORGANIC
AND SUSTAINABLE BEAUTY PRODUCTS.
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INGREDIENTS PRICE
Beeswax 179
Coconut Oil 80
Vitamin E 32
Fruit Extract 10
Shea Butter 179
COST ANALYSIS
VARIANT
TO
PRODUCER
TO
WHOLESALER
TO RETAILER
TO
CONSUMER
Sweet vanilla 49.8 55 60 80
Fruity strawberry 49.8 57 65 80
sour Orange 49.8 57 65 80
PRICING STRATEGYPRICING STRATEGY
PRODUCT
●LICKABLE'S LIP BALMS ARE CRAFTED
FROM 100% ORGANIC INGREDIENTS,
INCLUDING COCONUT OIL, VITAMIN E AND
EXTRACTS. OUR FORMULATIONS PROVIDE
DEEP HYDRATION ALONG WITH SWEET
TASTE TO THE TONGUE.
●VARIANTS: SWEET VANILLA, FRUITY
STRAWBERRY, SOUR ORANGE.
MARKETING AND SALES
STRATEGY
●ADVERTISING: DIGITAL MARKETING CAMPAIGNS ON SOCIAL MEDIA PLATFORMS,
BILLBOARDS EMPHASISING ORGANIC INGREDIENTS AND SUSTAINABILITY.
●SALES PROMOTION: USING TECHNIQUES LIKE PRODUCT COMBINATION , SAMPLING, ETC