Likert Scale

I have given some simple information about the usage of likert scale :) ....I hope everyone understands it easily :)

2. The original idea for the likert scale is found in
Rensis Likert’s 1932 article in Archive of
psychology titled “ A technique for the
measurement of Attitudes”.
Likert-type or frequency scales use fixed
choice response formats and are designed to
measure attitudes or opinions

3. •It is a psychometric scale commonly
involved in research that employs
questionnaires.
•It is the most widely used approach to
scaling responses in survey research.
•Likert scales are a non-comparative scaling
technique and are one-dimensional in
nature.
•When responding to a Likert questionnaire
item respondents specify their level of
agreement or disagreement on a symmetric
agree-disagree scale for a series of
statements.

5. I believe that ecological questions are the
most important issues facing human beings
today.

Strongly agree / agree / don’t know /
disagree / strongly disagree

Each of the five (or seven) responses would
have a numerical value which would be used
to measure the attitude under investigation.

6. We can use it to get an overall measurement
of a particular topic, opinion, or experience
and also collect specific data on contributing
factors.
Choose a particular scale (3 point, 5 point, 7
point, etc) and use it as your standard to cut
down on potential confusion and fatigue.
This will also allow for comparisons within
and between your data sets.

7. Likert Scale questions use psychometric
testing to measure beliefs, attitudes and
opinion.
Working with quantitative data, it is easy to
draw conclusions, reports, results and graphs
from the responses.
Likert Scale questions use a scale, & people
are not forced to express an either-or
opinion, rather it allows them to be neutral.
It is very easy and quick type of survey and it
can be sent out through all modes of
communication, including even text
messages.

8. They are uni-dimensional, because they only
give a certain amount of choices.
Previous questions will have influenced
responses to any further questions that have
been asked.
Participants may not be completely honest -
which may be intentional or unintentional.

9. Participants may base answers on feelings
toward surveyor or subject.
Scale requires a great deal of decision-
making.
can take a long time to analyze the data

10. THANK YOU