LinkedIn Marketing Solutions

Presentation about LinkedIn Marketing solutions.

1. Marketing Solutions
LinkedIn Marketing Solutions
Lacey McNeal
H2 2012

2. Marketing Solutions
LinkedIn’s Mission
Connect the world’s professionals to make
them more productive and successful

3. Marketing Solutions
The value we bring to our members
Identity
Connect, find
and be found
Insights
Be great at
what you
do
Everywhere
We work where
our members
work

4. Marketing Solutions
160,000,000
+
The globally connected professional network
International now comprises over 50% of total membership
4M+
Canada
55M+
USA
4M+
Brazil
2M+
Australia
26M+
Europe
2M+
DACH
2M+
Italy
2M+
France
1M+
Spain
2M+
NL
6M+
UK
11M+
India

5. Marketing Solutions
LinkedIn Marketing Solutions

6. Marketing Solutions
LinkedIn Marketing Solutions: The Only Global
Social Platform Delivering Marketing Solutions
in a Business Context
Promote trust and
message receptivity
Deliver compelling insights and
results with social media solutions
Reach the most influential, affluent
and educated audiences at scale
Quality AudienceQuality Audience Business ContextBusiness Context Marketing ImpactMarketing Impact
2x
more confident in information
found on LinkedIn than other social
sites
2
1
The Nielsen Company @ Plan Rel 4 2011. Compared to WSJ.com.
2
LinkedIn Audience 360 Survey, US, August 2011
3
LRN ad effectiveness case study
1.6x
more C-suite reached on a daily
basis than competitor business
sites (801,000)
1
+86%
increase in Aided Brand
Aware-ness among non customers
(Consumer Durables brand)

7. Marketing Solutions
Function, Seniority, Location,
Industry, Company Size
Education, Interests, Groups
Business ContextQuality AudienceQuality Audience Marketing Impact
Targeting & data are the KEY to everything we do

8. Marketing Solutions
Target Professionals who are Active in Groups
Business ContextQuality AudienceQuality Audience Marketing Impact

9. Marketing Solutions
Align Message with Business Opportunity
LinkedIn Audience 360 Survey, US, August 2011
3 out of 4
Members use LinkedIn for everything business, from keeping up
on trends to reading business news
Members are 2x more confident in the information found
on LinkedIn than any other social site
64%
agree that LinkedIn helps develop relationships
and grow new business
Business ContextBusiness Context Quality Audience Marketing Impact

10. Marketing Solutions
Marketing Impact
Marketing ImpactMarketing Impact Quality Audience Business Context
Product portfolio
engages on all levels
38%
lift in likelihood to apply for a credit
card in the next 12 months
Financial Services Customer
Authentic data
powers reporting
89%
more leads generated on LinkedIn than
on a leading ad network at a third the
cost per lead
Professional Organization Customer
Network effect
extends marketing
2,000
product recommendations in two
weeks generating 500,000 viral
updates about products &
services
Technology Customer

11. Marketing Solutions
Solutions
Bring your best content to your most valued audience
and elevate awareness of your brand, incite
interaction and encourage sharing – all without
leaving the consumer experience – and make a
lasting impression…

12. Marketing Solutions
Use targeted media to engage the right person
300x250 ad size runs
across homepage, profile
pages, group pages &
company pages
160x600 ad size runs
within inbox and search
pages
Always appears above the
fold

13. Marketing Solutions
Personalize impact with 1:1 engagement through
partner messages
 Capture share of mind with
impactful branded videos and
content
 Customized branded content
 Targetable to your audience
 100% share of voice

14. Marketing Solutions
Appendix

15. Marketing Solutions
89% of Members Use LinkedIn Products Other than
Jobs
1
Lab 42 survey to active LinkedIn members, July 2011
(N = 500)
2
LinkedIn Audience 360 Survey, US, August 2011
81%
of users belong to at least one group with 52% participating
in group discussions
1
3 out of 4
members use LinkedIn for everything business, from keeping up on
trends to reading business news
2

16. Marketing Solutions
Power and Accuracy of Data
Who Visits Your Page? Who Saw Your Campaign?
Who Clicked On Your Ads? Who Viewed Your Ads?

17. Marketing Solutions
LinkedIn is the Most Effective Place for Lead
Generation