LinkedIn Masterclass - Steve Krull, Be Found Online

LinkedIn is necessary for all of us and it's become increasingly important for brands too. During this session, Steve will provide hands on tips and ideas to optimize your LinkedIn presence, your feed, and help you grow your profile in the right direction.

1. Media Mix Management
Master Class
MASTER CLASS
Steve Krull
CEO
BE FOUND ONLINE
LOS ANGELES, CA ~ APRIL 3 -4, 2025
DIGIMARCONWEST.COM | #DigiMarConWest

2. “Social interaction is what our
brains are for.”
-Geoff Colvin
Humans are Underrated -
©2025 Be Found Online

3. “Don’t sell me shit, tell me
shit!”
-Krull -
©2025 Be Found Online

4. ©2025 Be Found Online
AI Will Be
Your Helper

5. WHY??
©2025 Be Found Online
LinkedIn:
•Leading B2B Social Media Platform
•Over 1 Billion Members
•Social Networking Platform, Not Social Media
•Build Your Professional “Street Cred”

6. Visibility
Reputation
Your
Brand
Simplified
Personal Brand
©2025 Be Found Online

7. “C’mon admit it, your
profile could use some
McLovin.”
-Krull -
©2025 Be Found Online

8. Build A Better Mousetrap
©2025 Be Found Online
Headline
•Current
•Job Title Descriptive (enough)
•Pro Tip: Use keywords that speak to your audience
Images
•Banner –Consistent with company? Professional?
•You –Is it good? Is it cheesy?
About
•2-3 short paragraphs –no BOOKS please!
•Include AUTHENTIC value statements
•Be HUMAN

9. Profile Header
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10. Profile Headshot
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11. Profile Headline
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12. Headline Worksheet
Who I Help What I Do
1.__
2.__
3.__
4.__
Who I Help What I Do
1.__
2.__
3.__
4.__
1.__
2.__
3.__
4.__
©2025 Be Found Online

13. Speak to Your Audience
Connecting Our Manufacturing Clients with End-
Users
Providing Safety and Efficiency Products to the
Manufacturing Sector
Helping Plumbing and HVAC Manufacturers Drive
Growth Through Representation
Building A Bridge Between Fire Security
Manufacturers and the Customers that Need Them
©2025 Be Found Online

14. About: What, Why and How to Engage
What Do You
Do
Your
Differentiator
Getting Personal
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Your Call to
Action

15. Experience Section = Your Story
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You Have Options!
-Company Desc
-Your Role
-^^ Both
-Mission

16. The Details of Your Story
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17. “Please, please just be
human!”
-Krull -
©2025 Be Found Online

18. ©2025 Be Found Online
What is my
goal?
Who is my most
important audience?
How do I want
them to see me?

19. ©2025 Be Found Online
LinkedIn State of Sales
Report 2022

20. LINKEDIN CONNECTION REQUEST
Hi Steve, we would welcome an
opportunity to enhance your cash flow
management through streamlined and
accurate accounting processes, and
help you gain better financial insights
to support your decisions through
improved financial reporting, and
expert controller guidance.
Let’s connect!
©2025 Be Found Online

21. LINKEDIN CONNECTION REQUEST
Good Morning Steve,
How are you doing ?
We have helped our clients to rank their websites for
competitive keywords through SEO link building, drive
more traffic to their websites, and increase sales. If
you need help with your brand promotion, ranking
higher in Google, or any other aspect of your online
marketing strategy, please let me know.
I can provide you the best ways to get tier -1 & tier-2
backlinks across all regions as well as content
strategies that will help you be successful.
If you are interested, then please let me know.
Have a good day !
Thank you .. !!
©2025 Be Found Online

22. LINKEDIN CONNECTION REQUEST
Hey Steve, love your deep dive into
digital marketing trends, especially on
first-party data! ??????Your experience as
a strategist and educator is truly
inspiring. Let's connect and share
more insights sometime soon! Cheers,
Ryan
©2025 Be Found Online

23. LINKEDIN CONVERSATION REQUEST
Hi _____-I saw that (interest signal)
We’re been working on that with some
other customers here at ___ which
has led to _____. Would a quick
conversation make sense?
Steve
©2025 Be Found Online

24. PIT STOP: Company Pages
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25. “You can make more
friends in two months by
becoming interested in
other people than you can
in two years by trying to
get other people
interested in you.”
-Dale Carnegie -
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26. Engagement Starts with Listening
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27. Engage with Your Network First
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28. 4 Ways to Engage First
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Like:
•Fast & Easy
•No need to really engage
•No chance to really engage
•Keeps people at a simmer
Comment:
•Stands out
•More impact
•Can start a conversation
•Takes time
Repost:
•Huge amount of support
•Instant = Easy
•Remember kids, easy can be cheesy!
•Try to add “Your Thoughts”
Send:
•1:1
•Reinforces the relationship
•The modern article clipping

29. Likes
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30. Comments
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31. Repop!
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32. Commenting Goals
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1.Get on the algorithm “radar”
2.Start a conversation
3.Create social capital

33. What to Say
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1.Thanks!
2.Dude, I never thought of that!
3.Have some FUN!
4.Ask a question!
5.Challenge (respectfully…this ain’tfacebookbitch!)

34. Makes a Good Post
©2025 Be Found Online
•Share a practical tip or insight that folks can use immediately. Keep it brief
and to the point, like a good scotch.
•Pose a question or share a story that invites comments and conversation.
Think of it as a virtual water cooler chat.
•Use a relevant image or video to catch the eye. A little visual flair never hurt
anyone.
•Don't be afraid to let your personality shine through. A little wit goes a long
way.
•Focus on a single, clear idea. No need to overcomplicate things; keep it
simple and effective.

35. #1 –Include Text
#2 –Add
Multimedia (If
Appropriate)

36. #5 –Pick 3-5
Hashtags
#4 –Tag 3-5
People
#3 –Make Text
Easy to Digest

37. Because, Tools…
©2025 Be Found Online
•LinkedIn Helper
•SalesHandy
•PhantomBuster
•LinkedHopper
•We-Connect.io

38. Because, Rules…
©2025 Be Found Online
If you’re going to automate, you must regulate it!
•Around 100 connection requests per week. Some say you can do
50/day, most say 30.
•Using overseas help –get a VPN yo!
•Excessive or Spammy can lead to restrictions
•Imagine automating a for someone posting about their partner
being diagnosed with cancer.

39. “Please, LET THIS BE THE
END”
-Krull -
©2025 Be Found Online