LIP&HIP Assignment for branding of high.pptx

HIP AND LIP PRODUCTS

1. High INVOLVEMENT PRODUCTS

2. This is a print advertisement of a speaker from Logitech.

3. This is a print advertisement of a car from Jaguar.

4. This is a print advertisement of vacuum cleaner from Philips.

5. This is a print advertisement of a television from LG.

6. This is a print advertisement of a car from Volkswagen.

7. Low involvement product

8. This is a print advertisement of chili sauce from Tabasco.

9. This is a print advertisement of fruit juice from Frooto .

10. This is a print advertisement of vodka from Pernod Ricard.

11. This is a print advertisement of b eer from Kalnapilis .

12. This is a print advertisement of a ketchup from Heinz.