Liquor Store Advertising Part 2 of 5

Information about advertising brands of Vodka in Floridian liquor stores and how consumers are altering their behavior in how they consume vodka.

1. Liquor Store Advertising: Information about advertising in liquor stores & more.

2. Table of Contents: Page Title: Page Number: Statistics 3 Location Pricing 11 Vodka Brands 23 Top Distributors 30 Consumer Behaviors 44 Laws & Regulations 51 Self-Regulated Practices 57 Marketing Strategy 6 2 Experiential Marketing 63 Influencer Strategies 75 Media Platform 85 Packaging Strategies 103 Company Ad Examples 112 Tips 122 Trends 140 Work Cited 146

3. Consumer Behavior: How consumers are altering their behavior in how they are drinking vodka.

4. Consumer Behavior:

5. Consumer Behavior:

6. Consumer Behavior:

7. Consumer Behavior:

8. Laws & Regulations: Laws & regulations that affect marketing in liquor stores.

9. Definition of an Advertisement:

10. Prohibited Practices: Advertisements of Distilled Spirits shall not Contain:

11. Prohibited Practices: Advertisements of Distilled Spirits shall not Contain:

12. Comparative Advertising:

13. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: [email protected] www.mediacontactusa.com

14. Self-Regulated Practices Non-legal regulations that companies follow that affect marketing in liquor stores.

15. Self- Regulations: Three major alcohol supplier trade associations have adopted voluntary advertising and marketing codes The Beer Institute Distilled Spirits Council of the United States (DISCUS) The Wine Institute Theses codes are periodically reviewed by the FTC They include guidelines designed to reduce the likelihood that alcohol advertising will target consumers below the legal drinking age

16. Digital Marketing Codes:

17. Work Cited: Information came from the following sources.

18. Work Cited: "18 Creative Liquor Bottles You'll Keep Long After They're Empty." Promotional Products Blog Quality Logo Products QLP . N.p ., 2015. Web. 05 Oct. 2016. <https://www.qualitylogoproducts.com/blog/18-amazing-liquor-bottles/>. "3 Creative Ways To Market With Social Media Influencers." Mediakix Influencer Marketing Agency . N.p ., 2016. Web. 10 Oct. 2016. http://mediakix.com/2015/12/creative-ways-brands-can-partner-with-social-media- influencers/#gs.9fWjVsk "3 Trade Secrets to Running a Successful Liquor Store." Fundera Ledger RSS . N.p ., 2016. Web. 03 Oct. 2016. https://www.fundera.com/blog/2015/11/17/running-a-liquor-store "5 Great Liquor Store Marketing and Advertising Tips!" - LiquorMaps.com . N.p ., n.d. Web. 29 Sept. 2016. http://www.liquormaps.com/5-great-liquor-store-marketing-and-advertising-tips/ ​"A Vodka Category Review." Beverage Information Group, 2008. Web. 5 Oct. 2016. PDF <http://216.197.100.38/Media/DocumentLibrary/Vodka%20Category%20Review%20-%20Final.pdf>. “ABC Fine Wine & Spirits."  ABC Fine Wine & Spirits . N.p ., n.d. Web. 10 Oct. 2016.  <http://www.abcfws.com/>.​ "About - Breakthru Beverage Group." Breakthru Beverage Group . Breakthru Beverage Group, n.d. Web. 11 Oct. 2016. <http://www.breakthrubev.com/About>.  "About Drizly ." Drizly . N.p ., 2016. Web. 04 Oct. 2016. <http://drizly.com/blog/about-drizly/>. "About Us." Southern Glazer's Wine & Spirits . Southern Glazer's Wine and Spirits, LLC., n.d. Web. 11 Oct. 2016. <http://www.southernglazers.com/about-us/>. "Alcohol Brands Get Creative With Influencer Marketing ." Mediakix Influencer Marketing Agency . N.p ., 2016. Web. 06 Oct. 2016.http://mediakix.com/2016/03/alcohol-advertising-social-media-influencers/# gs .=T6f5Bw "Alcohol Product Tastings | DISCUS." Distilled Spirits Council of the United States | DISCUS . Distilled Spirits Council of the United States, n.d. Web. 11 Oct. 2016. <http://www.discus.org/policy/tasting/>.  "Alcohol – Six Key Trends for 2016." The Drinks Business RSS . N.p ., n.d. Web. 03 Oct. 2016. https://www.thedrinksbusiness.com/2016/02/alcoholic-drinks-wine-beer-spirits-six-key-trends-for-2016/2/ Baker, Amy. "Why Email Marketing Works So Well For Liquor Stores."  360 Marketing . N.p ., n.d. Web. 11 Oct. 2016. <http://www.360degreemarketing.com.au/Blog/bid/380515/Why-Email-Marketing-Works-So-Well-For-Liquor-Stores>.

19. Work Cited: Beese , Jeniffer . "Alcohol Marketing Guidelines on Social Media." Sprout Social . Sprout Social, Inc., 30 Mar. 2015. Web. 11 Oct. 2016. <http://sproutsocial.com/insights/social-media-alcohol-marketing/>. Blazenhoff , Rusty. "Frozen Ghost Vodka, The Supernatural Super Premium Vodka." Laughing Squid . N.p ., 2011. Web. 06 Oct. 2016. http://laughingsquid.com/frozen-ghost-vodka-the-supernatural-super-premium-vodka/ Broad, Martin. "Global Trends in Marketing Alcohol Brands." Ebiquity Opinion . N.p ., 2016. Web. 03 Oct. 2016. http://blog.ebiquity.com/2016/04/global-trends-in-marketing-alcohol-brands By Offering Current and Potential Customers the Option to Have Their Beer,. "5 Great Liquor Store Marketing and Advertising Tips!"  - LiquorMaps.com . N.p ., n.d. Web. 11 Oct. 2016. < http://www.liquormaps.com/5-great-liquor-store-marketing-and-advertising-tips/>. Calejo , Gino. "Liquor Stores/Package Stores (Beer, Wine & Liquor Stores)." Bizbuysell.com . Business Brokerage Press, Inc , 2012. Web. 11 Oct. 2016. PDF <http://www.bizbuysell.com/shared/listings/105/1054173/ad209fde-d175-4135-8533-a5234f192e93.pdf>. Communications, M. Shanken . "Domestic Vodka Stays Strong –."  Market Watch . N.p ., 2015. Web. 11 Oct. 2016. <http://marketwatchmag.com/domestic-vodka-march-2015/>. "Crown Wine & Spirits."  Crown Wine & Spirits . N.p ., n.d. Web. 11 Oct. 2016. <http://www.crownwineandspirits.com/>. "Digital IQ Index: Spirits — the Future Is Mobile."  L2 Benchmarking Digital Performance . N.p ., 2013. Web. 11 Oct. 2016. <https://www.l2inc.com/digital-iq-index-spirits-the-future-is-mobile/2013/blog>. "EFFEN Vodka Launches Limited Edition Football Bottle." Packaging Strategies RSS . N.p ., n.d. Web. 05 Oct. 2016. http://www.packagingstrategies.com/articles/88590-effen-vodka-launches-limited-edition-football-bottle "Finest Selection!"  Your Fine Wine Store . N.p ., n.d. Web. 10 Oct. 2016. <http://www.vintageliquor.com/>. Freeman, Elizabeth. "4 Emerging Packaging Design Trends of 2016: Essentialism." RSS . N.p ., 2016. Web. 03 Oct. 2016. http://www.thedieline.com/blog/2016/1/13/emerging-packaging-design-trends-of-2016-essentialism Gallup, Inc. "Drinking Highest Among Educated, Upper-Income Americans." Gallup.com . N.p ., 2015. Web. 11 Oct. 2016. <http://www.gallup.com/poll/184358/drinking-highest-among-educated-upper-income-americans.aspx>. Gannon, Drew. "How to Use Samples to Promote Your Product." Inc.com . Inc.com, 26 May 2011. Web. 11 Oct. 2016. <http://www.inc.com/guides/201105/how-to-use-samples-to-promote-your-product.html>.

20. Work Cited: “Google Images.” Google . Google, n.d. Web. 11 Oct. 2016. <www.googleimages.com>. "Hamptons Palm Beach - Finest Wine & Spirit Selection."  Hamptons Palm Beach - Finest Wine & Spirit Selection . N.p ., n.d. Web. 11 Oct. 2016. <http://hamptonspalmbeach.com/>. Hayzlett , Jeffrey. "What Does It Mean to Be a Good Brand Ambassador?" Entrepreneur . Entrepreneur Media, Inc., 25 June 2015. Web. 11 Oct. 2016. <https://www.entrepreneur.com/article/246773>. Hill, Brian. "Marketing Strategies for Liquor Package Stores."  Business & Entrepreneurship . N.p ., n.d. Web. 11 Oct. 2016. <http://yourbusiness.azcentral.com/marketing-strategies-liquor-package-stores-26511.html>. Hoback , Jane. "Engage Customers with In-store Demos." New Hope Network . N.p ., 23 Feb. 2011. Web. 11 Oct. 2016. <http://www.newhope.com/managing-your-business/engage-customers-store-demos>. "Home."  Jensen's Liquors . N.p ., n.d. Web. 10 Oct. 2016. <http://www.jensensliquors.com/>. "Home- An Introduction." Johnson Brothers of Florida, Inc. | Tampa, Florida . Johnson Brothers Liquor Company, n.d. Web. 11 Oct. 2016. <http://johnsonbrothersoffl.com/>. "How to Grow Sales at a Liquor Store." Small Business . N.p ., n.d. Web. 29 Sept. 2016. http://smallbusiness.chron.com/grow-sales-liquor-store-24401.html "How to Market and Promote Your Liquor Store Business - Liquor Store Business Plan."  Liquor Store Business Plan . N.p ., 2016. Web. 11 Oct. 2016. < http://liquorstorebusinessplan.com/how-to-market-and-promote-your-liquor-store-business>. "Impact's Exclusive Ranking of the Top 10 U.S. Wine and Spirits Wholesalers." Commonwealth Foundation . Commonwealth Foundation, n.d. Web. 11 Oct. 2016. <https://www.commonwealthfoundation.org/docLib/20130517_LiquorWholesalers.pdf>. Increasing Profits in Your Liquor Store: By Dennis Leavitthttp://www.posal.com/uploads/4/7/1/6/4716125/increasing_profits_in_your_liquor_store1.pdf "Influencers vs. Celebrities: The Critical Differences | Simply Measured." Simply Measured RSS . N.p ., n.d. Web. 10 Oct. 2016. http://simplymeasured.com/blog/influencers-vs-celebrities-the-critical-differences/#sm.0000ydbc0tg9tdystnv27sccnsfs5 Johnson, Charisse Conanan . "Why Paying for Brand Ambassadors Can Be a Smart Money Move." OPEN Forum . American Express Company, 12 Mar. 2015. Web. 11 Oct. 2016. <https://www.americanexpress.com/us/small-business/openforum/articles/smart-money-move-pay-brand-ambassadors/>.

21. Work Cited: "Kendall Fine Wine Spirits."  Kendall Fine Wine Spirits . N.p ., n.d. Web. 11 Oct. 2016. <https://www.finewinespirits.com>. "Liquor Cabinet."  The Liquor Cabinet . N.p ., n.d. Web. 11 Oct. 2016. <http://www.theliquorcabinetonline.com/>. "Liquor Commercials."  YouTube . YouTube, n.d. Web. 11 Oct. 2016. <www.youtube.com>. " Lueken  Liquors."  Buy Wine, Beer & Spirits Online, Luekensliquors.com . N.p ., n.d. Web. 10 Oct. 2016 <http://www.luekensliquors.com/>.​ Lunka , Ryan. "Retail Data: 100 Stats About Retail, ECommerce & Digital Marketing." Product Information Management, Inventory & Order Sync | NChannel . nChannel , 9 July 2015. Web. 11 Oct. 2016. <https://www.nchannel.com/blog/retail-data-ecommerce-statistics/>. "Marketing Strategies for Liquor Package Stores."  Small Business . N.p ., n.d. Web. 11 Oct. 2016. <http://smallbusiness.chron.com/marketing-strategies-liquor-package-stores-68838.html>. Martinez, Brian. " Ciroc Vodka."  Prezi.com . N.p ., 2013. Web. 11 Oct. 2016. <https://prezi.com/a-hviqx3jp0e/ciroc-vodka/>. Murphy, Andrea. "America's Largest Private Companies 2016." America's Largest Private Companies . Forbes Media LLC., 20 July 2016. Web. 11 Oct. 2016. <http://www.forbes.com/largest-private-companies/>. "Online Marketing Through Press Release Distribution - PRWeb ." Online Press Release Distribution Service | PRWeb . Vocus PRW Holdings, LLC., n.d. Web. 11 Oct. 2016. <http://www.prweb.com/releases/>. Peng, Daven, and Juliane Gatschke . "• Statista - The Statistics Portal for Market Data, Market Research and Market Studies."  • Statista - The Statistics Portal for Market Data, Market Research and Market Studies . N.p ., n.d. Web. 11 Oct. 2016. <www.statista.com>. Pesin , Brian. "35 Statistics That Every Event Marketer Should Know." Event Marketing Resources for Event Professionals . Event Farm, Inc., 5 Aug. 2015. Web. 11 Oct. 2016. <http://blog.eventfarm.com/blog/35-statistics-that-every-event-marketer-should-know>. "Pinnacle Vodka Sidesteps Millennial Fad Targets Women in Their 30s."  WSJ . N.p ., n.d. Web. 11 Oct. 2016. <http://blogs.wsj.com/cmo/2014/07/03/pinnacle-vodka-sidesteps-millennial-fad-targets-women-in-their-30s/>. "Premium Vodka, Tequila and Rum Brands | Beam Suntory." Premium Spirits Brands | Beam Suntory . Beam Suntory Inc., n.d. Web. 11 Oct. 2016. <http://www.beamsuntory.com/brands/tequilas-rums-vodkas>.

22. Work Cited:  "Products." United Paper Box Diverse Packaging Products . N.p ., n.d. Web. 06 Oct. 2016. <http://www.uni-pac.com/products.html>. "Seven Benefits of Giving out Free Samples." Small Business . Vitesse Media Plc, 13 Feb. 2014. Web. 11 Oct. 2016. <http://smallbusiness.co.uk/seven-benefits-of-giving-out-free-samples-2453977/>. Stranger, Stranger And. "Stranger and Stranger." Stranger Stranger . N.p ., n.d. Web. 05 Oct. 2016. http://www.strangerandstranger.com/absinthe/ Storesupport Canada. "The Benefits of In-Store Marketing and Planned Product Demonstrations." Store Support . N.p ., n.d. Web. 11 Oct. 2016. <http://storesupport.ca/the-benefits-of-in-store-marketing-and-planned-product-demonstrations/>. Taylor, Kate. "The Liquor Industry Is Experiencing 3 Seismic Changes." Business Insider . Business Insider, Inc , 2016. Web. 03 Oct. 2016. http://www.businessinsider.com/3-biggest-trends-in-the-liquor-industry-2016-2 "Tips to Develop Successful In-Store Wine Tasting Programs." Beverage Trade Network . Beverage Trade Network, n.d. Web. 11 Oct. 2016. <beveragetradenetwork.com/ en / btn -academy/articles/tips-to-developing-successful-in-store-wine-tasting-programs-176.htm>. "Top 20 Best Selling Vodka Brands."  Widgets RSS . N.p ., 2014. Web. 11 Oct. 2016. <http://www.bizjournals.com/dayton/news/2014/07/11/top-20-best-selling-vodkas.html>. "Total Wine & More | Wine, Beer, Liquor & Gifts - Buy Online | Total Wine & More."  Wine, Beer, Liquor & Gifts . N.p ., n.d. Web. 10 Oct. 2016. <http://www.totalwine.com/>. U.S. Government Publishing Office. "ECFR — Code of Federal Regulations." Electronic Code of Federal Regulations . N.p ., 6 Oct. 2017. Web. 11 Oct. 2016. <http://www.ecfr.gov/cgi-bin/text-idx?SID=ea152e0ffb616bf511d363f3924850c2&mc=true&node=sp27.1.5.h&rgn=div6>. "Vodka & Vodka Drinks | Pinnacle® Vodka."  Pinnacle® Vodka . N.p ., n.d. Web. 11 Oct. 2016. <https://www.pinnaclevodka.com>.