Liquor Store Advertising Part 2 of 5

MonikaSomogyi 236 views 22 slides Feb 28, 2018
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About This Presentation

Information about advertising brands of Vodka in Floridian liquor stores and how consumers are altering their behavior in how they consume vodka.


Slide Content

Liquor Store Advertising: Information about advertising in liquor stores & more.

Table of Contents: Page Title: Page Number: Statistics 3 Location Pricing 11 Vodka Brands 23 Top Distributors 30 Consumer Behaviors 44 Laws & Regulations 51 Self-Regulated Practices 57 Marketing Strategy 6 2 Experiential Marketing 63 Influencer Strategies 75 Media Platform 85 Packaging Strategies 103 Company Ad Examples 112 Tips 122 Trends 140 Work Cited 146

Consumer Behavior: How consumers are altering their behavior in how they are drinking vodka.

Consumer Behavior:

Consumer Behavior:

Consumer Behavior:

Consumer Behavior:

Laws & Regulations: Laws & regulations that affect marketing in liquor stores.

Definition of an Advertisement:

Prohibited Practices: Advertisements of Distilled Spirits shall not Contain:

Prohibited Practices: Advertisements of Distilled Spirits shall not Contain:

Comparative Advertising:

Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: [email protected] www.mediacontactusa.com

Self-Regulated Practices Non-legal regulations that companies follow that affect marketing in liquor stores.

Self- Regulations: Three major alcohol supplier trade associations have adopted voluntary advertising and marketing codes The Beer Institute Distilled Spirits Council of the United States (DISCUS) The Wine Institute Theses codes are periodically reviewed by the FTC They include guidelines designed to reduce the likelihood that alcohol advertising will target consumers below the legal drinking age

Digital Marketing Codes:

Work Cited: Information came from the following sources.

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