List of Marketing Research Paper Topics.docx

RESEARCH TOPICS

1. List of Marketing Research Paper Topics
If you are looking for some general, non-specific research topic, the following 50 topic ideas can prove
valuable to you.
1. The Relation Between Brand Awareness and Repeat Purchases
2. Components That Help Improve Brand Performance
3. Marketing and Company Reputation: The Best Strategies to Use
4. Is Corporate Social Responsibility a Marketing Strategy
5. The Best Social Media Strategies to Drive Customer Engagement
6. Analysis of Social Media Marketing Impact on Customer Behavior
7. The Relationship Between Influencer Marketing and Lifestyle Branding
8. The Most Noteworthy Technologies used to Improve Customer Online Decision Making Process
9. Online Shopping: How Customers See it
10. The Role Brand Personality Plays in Purchase Decisions
11. The Use Cases of Virtual and Augmented Reality in E-commerce
12. The Major Components of Well-established Customer Relationship
13. Brand Reputation Impact on First-impression With Customers
14. Consumer Behaviour: Factors That Drive Convergence and Divergence
15. Components of a Competitive Marketing Strategy
16. Does Brand Experience Affect Consumers Purchasing Decisions
17. What is Social Marketing Mix Strategy
18. The Importance of Product Packaging in Competitive Marketing Strategy
19. How to Price and Position Products or Services for Marketing Effectiveness
20. What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique
21. Target-marketing and Product Design
22. Building a Company Brand Image Through Guest Blogging
23. The Key Differences Between B2C and B2B Marketing Strategies
24. The Best Practices in B2B Marketing Campaigns
25. Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy
26. The Best Social Media Platform to Use for B2B Marketing

2. 27. How Customer Satisfaction Affects Sales Performance
28. Marketing Campaigns Targeting Millennials and Generation Z: Comparative Analysis
29. Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision
30. Is Affiliate Marketing a Digital Marketing? Why?
31. The Most Efficient Marketing Strategies to Repair Bad Reputation
32. How Consumers Connected to the Brand Receive Negative Word of Mouth
33. Components of Brand Loyalty
34. The Relation Between Brand Personality and Identification With Brand Loyalty
35. Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers
36. Brand Attachment Role in Invoking Targeted Emotions in Consumers
37. Unethical Company Behavior Effect on Brand Attachment
38. Can Marketing Help a Company Build Brand Equity
39. Identifying the Most Important Factors That Contribute to Customers Switching to Another
Brand
40. How to Leverage Marketing to Drive Innovation
41. Aggressive vs. Discrete Marketing: What Works Best for Generation Z
42. An Analysis of Purchase Decision of Millennials in the US
43. Purchase Decisions of Generation Z and Y: Comparative Analysis
44. Social Media Marketing: Is it More Efficient for Targeted Men or Women Segment
45. Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands
46. Components of Brand Credibility That Drive Consumer Loyalty
47. Are Cultural Differences a Factor in Marketing Messages Strategies
48. Purchase Decisions of Food vs. Cosmetic Products: Where Labels Play a More Important Role
49. Components of Customer Relationship Management Strategy
50. Email Marketing Role in Improving Customer Retention Rates
Digital Marketing Topics:
51. What is the Best Digital Marketing Strategy for Startups
52. Assessing the ROI of Most Commonly Used Digital Marketing Strategies
53. Search Engine Optimization Case Study Analysis
54. Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

3. 55. Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
56. The Most Efficient Free Tools for Digital Marketing Competitor Analysis
57. Ins and Outs of Targeted Marketing With Paid Search Engine Ads
58. Email Marketing Role in Lead Generation
59. Is Customer Relationship Management a Digital Marketing
60. The Best Digital Marketing Strategy Mix for New Product Launch
Content Marketing Topic Ideas
61. Content Marketing Strategies for Lead Generation
62. How to Use Content to Improve Email Subscription Rates
63. The Most Important Elements Every Compelling Content Marketing Must Have
64. What is the Pillar Content and How to Use it to Grow Sales
65. Repurposing Marketing Content for Startups
66. Interactive Content Marketing as an Emerging Content Marketing Strategy
67. Case Study of Canva’s Design School Content Marketing Strategy
68. The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns
69. The Role of Micro Content in Content Marketing Campaigns and When to Use it
70. The Most Effective Content Promotion Strategies

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71. Amazing Marketing Research Topics
72. Offshore marketing and the evaluation of best distribution strategies for new
companies.
73. Marketing distribution channels and the mistakes you might avoid.
74. Online shopping in China- Discuss its influence as well as opportunities.
75. Explain the concept of Artificial Intelligence in marketing.
76. Discuss the Components of a Competitive Marketing Strategy.
77. The impact of augmented reality on your marketing experience.
78. How to Price and Position Products or Services for Marketing Effectiveness.
79. Describe the role of social media in lead generation
80. The development and execution of investment banking in developing markets.
81. The impact of European financial supervision on cross-border financial
investment.

4. 82. Consumer purchase decision and the influence of e-marketing.
83. Customer buying behavior and the sensory marketing role.
84. Gender influence on the business startups.
85. Analyze the significance of leadership and culture in organizational change.
86. Case study of Nike- Evaluate the role of CSR.
87. Analyze the use of Omni-channel tracking in marketing
88. Compare and contrast the application of Augmented Reading (AR), and Immerse
Technologies in Marketing
89. Compare and contrast the use of User-Generated Content and Content Mapping
in Marketing
90. Application of Progressive Web Apps (PWAs) in marketing
91. Pros and cons of using Predictive Analytics and Browser Push Notifications in
marketing
92. Impressive Marketing Research Paper Topics
93. Impact of Implicit and explicit knowledge of Consumers on their buying behavior
94. Use of centralized global marketing
95. How IoT (Internet of Things), wearables, or smart devices can be integrated to
provide automated customer service
96. What is e-CRM and its use in marketing
97. The relation between brand awareness as well as repeat purchases
98. How to build a company’s brand image through Guest Blogging.
99. Marketing and Company Reputation: The Best Strategies to Use.
100. Is Corporate Social Responsibility a Marketing Strategy?
101. The Best Social Media Strategies to Drive Customer Engagement
102. Analysis of Social Media Marketing Impact on Customer Behavior
103. The Relationship Between Influencer Marketing and Lifestyle Branding
104. The Most Noteworthy Technologies Used to Improve Customer Online
Decision-Making Process
105. Discuss the most efficient marketing strategies to repair a bad reputation
106. HRM and the importance of motivation- Discuss the most motivating factors for
future leaders.
107. The influence of performance management for both huge and diversified
organizations.
108. Unique Marketing Research Topics
109. Supply chain management and the impact of Information Technology.
110. UK’s manufacturing sector case study- Total Quality Management as a
competitive benefit.
111. Logistic management and its inherent risks- Identify the strategies to reduce
them.
112. Supply chain management and the role of ICT.
113. A deeper look at Facebook- Applying the marketing mix.
114. Role of CSR in brand development.
115. Conventional business marketing techniques and dimensions.

5. 116. Elaborate on the market segmentation.
117. Black Friday as a sales driver- Is it effective?
118. Young adults and the customer’s satisfaction- Evaluate the factors.
119. Uber versus Netflix- Compare the new market-entry strategies.
120. The negative impact of advertising on children.
121. Discuss the importance of Instagram reels in new product promotion.
122. Benefits of Green Marketing
123. Difference between leads generated from Facebook and leads generated from
Instagram.
124. Captivating Marketing Research Ideas
125. Discuss the advantages and disadvantages of social media marketing.
126.
127. Assess the ROI of the most commonly used digital marketing strategies.
128. How IoT (Internet of Things), wearables, or smart devices can be integrated to
provide automated customer service
129. What is e-CRM and its use in marketing
130. The relation between brand awareness as well as repeat purchases
131. Radio as a good advertising technique in the current time- Evaluate the statement.
132. Benefits of a smartphone to understand customer thinking.
133. Is display marketing sinking? What is your viewpoint?
134. Relevance of leadership in a marketing team.
135. Product labels and the significance of the customer’s attention.
136. Advertising and the application of humor.
137. Loyalty program as a marketing tool- Evaluate the statement.
138. The impact of a women’s behavior on their buying behavior.
139. Application of technology in modern marketing.
140. Share the best digital marketing strategies for reducing cart abandonment rates.
141. High-quality Marketing Research Topics
142. Exploring the marketing issues of a family-owned business.
143. The impact of advertisements on consumer behaviors.
144. Significance of studying consumer behavior in an international business.
145. How a customer might protect himself from the impact of direct marketing.
146. Analyze the recent trends in online marketing.
147. Telemarketing- Evaluate the concept.
148. Impact of impulsive buying behavior of Customers on Business
149. The era of Internet marketing
150. How to Measure the Purchase Intention
151. Benefits and drawbacks of SEO (Search Engine Optimization) and digital
marketing
152. Impact of Information Communication Technology on Marketing
153. How do businesses use technology in the marketing of distribution?
154. Successful social media marketing approaches that helped break through the
strong market monopoly

6. 155. How to repurpose Marketing Content for Startups
156. Write about the Most Effective Methods for Customer Retention.
157. Influential Marketing Research Topics
158. City development: should we keep the grid pattern or move to the new
approaches to city planning?
159. The influence of globalization on the consumer’s behavior.
160. Business sales and marketing research- How it relates to one another?
161. Best Digital Marketing Strategies for Startups.
162. How to increase your followers on Instagram?
163. Analyze the most effective techniques to produce leads.
164. Significance of CSR- Adidas Group.
165. Discuss the Importance of Product Packaging in Competitive Marketing Strategy.
166. Coca-Cola and its consumer behavior.
167. Describe the most effective content promotion and marketing strategies for lead
generation.
168. How to use content to improve Email Subscription rates.
169. Benefits of following competitors in the social media platform.
170. Prepare a case study on Starbucks’ Social Media Marketing.
171. E-Mail marketing- Analyze the significance of an email in marketing.
172. Video marketing is a new marketing trend- Review the statement.
173. Is influencer marketing the most powerful form of marketing?
174. Discuss the role of micro-content in Content Marketing campaigns.
175. Comparative analysis between the use of artificial intelligence and robotics in
marketing
176. Discuss the pros and cons of Pay Per Click (PPC) advertising and Search Engine
Optimization (SEO)
177. How social media networking sites became the most beneficial marketing
channels?
178. Top-Notch Marketing Research Paper Topics
179. Compare B2C and B2B Marketing Strategies
180. Impact of leads generated from different social media platforms
181. Effective use of Snapchat and WhatsApp in marketing and promotion
182. Social media and its give-away technique- Is it worth it?
183. Business-to-consumer marketing, social media marketing, and advertising- Pros
and Cons.
184. Instagram versus Facebook- Which is a better marketing platform?
185. Small business products versus popular business products- A comparative
analysis in its quality.
186. Lead generation from Facebook versus lead generation from Instagram- A
comparative analysis.
187. The impact of Brexit on the UK’s financ
188. ial institutions.
189. Analyze the emerging data-driven social media marketing strategies.

7. 190. Multinational company’s distribution system versus small-scale company’s
distribution system- A comparative analysis.
191. How Facebook helps a business to grow?
192. Buying products online- What do the customers look for?
193. Discuss the best remarketing strategies for small-scale companies.
194. Describe the marketing strategies used by the oil companies in the US.
195. Impactful Marketing Research Topics
196. The impact of Google’s mobile-first index on online marketing.
197. Viral Marketing (viral advertising) strategy and its advantages
198. Effect of emotional targeting of Brands on Customers
199. Analyze the influence of celebrity endorsement on ROI for the CPG brands.
200. Discuss the steps to implement Efficiency e-CRM.
201. The influence of Automated Service Interaction in retaining existing customers as
well as attracting new ones.
202. Evaluate the importance of organizational support programs to improve employee
behavior and performance outcome.
203. Supply chain challenges and trends- The influence of globalization and the digital
revolution.
204. Study the influence of multinational trade agreements on the growth of
developing economies.
205. Attitude and perception of UK’s shareholders making an investment in
developing markets.
206. Factors promoting Foreign Direct Investment in the Asian economies- Analyze
the case study of India.
207. Consumer purchase decision and the influence of e-marketing- Discuss the case
study of India.
208. The Metaverse – A new digital marketing trend
209. Use of cloud storage system in marketing
210. The impact of UK’s policies for online marketing.
211. Interesting Marketing Research Ideas
212. Explain how to use pillar content to grow sales.
213. Analyze the functions of mobile marketing.
214. Internet security and online marketing.
215. Which social media platform is the best for baby products?
216. Social media and the survival of a business.
217. Significance of competitor’s analysis in marketing a brand.
218. Political campaigns and brand marketing.
219. Centralized marketing and international brands- Is it a good idea?
220. Brand salience and in-store branding.
221. Social class and the distinction of a company’s service.
222. Write about the Commonly Used Methods for Predicting Consumer Behavior.
223. The influence of advertising on the recession period.
224. The fashion industry and its marketing strategy.

8. 225. Discuss the Ins and Outs of Targeted Marketing With Paid Search Engine Ads.
226. How does television advertisement impacts the customer’s top mood?
227. Trending Research Ideas on Marketing
228. Impact of Covid-19 on marketing endeavors of the Organization
229. How the emergence of Covid-19 affects business communities
230. How the emergence of Covid-19 influences marketing activities
231. Brand promotion and the use of celebrities- Discuss its impact on the ROI.
232. How lockdown situations affect the PR activities of the organization
233. Importance of marketing mix on organization’s performance
234. Discuss the importance of STP analysis for any business organization
235. Analyze the impact of Covid-19 and subsequent lockdown on the hospitality
industry
236. Impact of Covid-19 and subsequent lockdown on the aviation industry
237. Importance of environmental audit for devising effective marketing strategies
238. Impact of Covid-19 and subsequent lockdown on the service industry
239. Discuss the impact of Covid-19 and the subsequent lockdown on the sports
industry
240. “Just Do It” – one of the most successful green advertising taglines
241. Great marketing strategies of Apple, Southwest Airlines, and Budweiser
242. Importance of personalization in marketing