Maslow’s Hierarchy of Needs
There is a hierarchy of five needs. As each need is
substantially satisfied, the next need becomes
dominant.
Assumptions
Individuals cannot
move to the next higher
level until all needs at
the current (lower) level
are satisfied.
Must move in
hierarchical order
Lower Order
External
Higher Order
Internal
Maslow’s Hierarchy of Needs
Herzberg’s Two-Factor Theory
•Supervision
•Pay
•Company policies
•Physical working
conditions
•Relationships
•Job security
Dissatisfied
Not Dissatisfied
•Promotional
opportunities
•Opportunities
for personal
growth
•Recognition
•Responsibility
•Achievement
M
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t
i
v
a
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i
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n
12–17
Individual Incentive Plans (cont’d)
Incentives for professional employees
–Professional employees are those whose work
involves the application of learned knowledge
to the solution of the employer’s problems.
•Lawyers, doctors, economists, and engineers.
Possible incentives
–Bonuses, stock options and grants, profit
sharing
–Better vacations, more flexible work hours
–improved pension plans
–Equipment for home offices