Local SEO - Don't Risk Your Business

Presented at the Innovative Dealer Summit in Denver, Colorado on March 14, 2016.

SEO is absolutely vital to the success of your dealership - don't risk your business by not investing time and money in your biggest source of traffic and leads. This presentation explains how a #1 ranking isn't what it used to be, and how local targeting is what dealerships should be focusing on in 2016.

Specific local ranking factors are covered, with examples showing how to optimize each individual element.

Some bonus tips about beacons and Facebook retargeting are thrown in at the end...

Includes 119 comedy movie references, with at least one movie for every year in the last 50 years (and 21 movies from 1985, the high point of American film comedy)

1. Batman - 1966 The Ghost and Mr. Chicken - 1966 Doctor Dolittle - 1967 The Odd Couple - 1968 The Producers - 1968 Hello, Dolly! - 1969 M*A*S*H - 1970 Bananas - 1971 What’s Up, Doc? - 1972 American Graffiti - 1973 Blazing Saddles - 1974 Young Frankenstein - 1974 Monty Python and the Holy Grail - 1975 The Return of the Pink Panther - 1975 The Pink Panther Strikes Again - 1976 Silent Movie - 1976 High Anxiety - 1977 Slap Shot - 1977 National Lampoon’s Animal House - 1978 Revenge of the Pink Panther - 1978 The Jerk - 1979 Meatballs - 1979 Airplane! - 1980 Caddyshack - 1980 Used Cars - 1980 Stripes - 1981 Fast Times at Ridgemont High - 1982 A Christmas Story - 1983 National Lampoon’s Vacation - 1983 Risky Business - 1983 Ghostbusters - 1984 Revenge of the Nerds - 1984 This Is Spinal Tap - 1984 Top Secret! - 1984 Back to the Future - 1985 Basic Training - 1985 Better Off Dead - 1985 The Breakfast Club - 1985 Brewster’s Millions - 1985 Clue - 1985 Fletch - 1985 Follow That Bird - 1985 Girls Just Want to Have Fun - 1985 The Goonies - 1985 Just One of the Guys - 1985 National Lampoon’s European Vacation - 1985 Once Bitten - 1985 Pee- wee’s Big Adventure - 1985 Real Genius - 1985 Spies Like Us - 1985 Summer Rental - 1985 Teen Wolf - 1985 Transylvania 6-5000 - 1985 Volunteers - 1985 Weird Science - 1985 Ferris Bueller’s Day Off - 1986 Can’t Buy Me Love - 1987 The Princess Bride - 1987 Beetlejuice - 1988 Lethal Weapon 2 - 1989

2. When Harry Met Sally - 1989 Home Alone - 1990 What About Bob? - 1991 Army of Darkness - 1992 Encino Man - 1992 Honeymoon in Vegas - 1992 Groundhog Day - 1993 So I Married an Axe Murderer - 1993 Dumb & Dumber - 1994 Ace Ventura: Pet Detective - 1994 Billy Madison - 1995 Clueless - 1995 Tommy Boy - 1995 The Cable Guy - 1996 Happy Gilmore - 1996 Mars Attacks! - 1996 Austin Powers: International Man of Mystery - 1997 Liar Liar - 1997 The Big Lebowski - 1998 Rushmore - 1998 There’s Something About Mary - 1998 The Waterboy - 1998 American Pie - 1999 Galaxy Quest - 1999 Office Space - 1999 Best in Show - 2000 Dude, Where’s My Car? - 2000 Super Troopers - 2001 Zoolander - 2001 Austin Powers: Goldmember - 2002 Bruce Almighty - 2003 A Mighty Wind - 2003 Old School - 2003 Anchorman: The Legend of Ron Burgundy - 2004 DodgeBall : A True Underdog Story - 2004 Harold and Kumar Go To White Castle - 2004 Napoleon Dynamite - 2004 Shaun of the Dead - 2004 Wedding Crashers - 2005 Nacho Libre - 2006 Talladega Nights – The Ballad of Ricky Bobby - 2006 Blades of Glory - 2007 Superbad - 2007 Kung Fu Panda - 2008 Role Models - 2008 Step Brothers - 2008 Black Dynamite - 2009 I Love You, Man - 2009 Diary of a Wimpy Kid - 2010 Hot Tub Time Machine - 2010 A Very Harold & Kumar 3D Christmas - 2011 21 Jump Street - 2012 Ted - 2012 The Internship - 2013 This Is the End - 2013 22 Jump Street - 2014 Neighbors - 2014 Vacation - 2015 Zoolander 2 - 2016