Logitech_G502_HERO_Strategy_Corporiddlerz2025 (1).pptx

Case competition

1. Corporiddlerz 2025 Logitech G502 HERO Strategy for Bangladesh Team Name: [Insert Team Name]

2. Situation Analysis Digital transformation is the norm in Bangladesh. Gaming equipment market valued at $121.48M in 2025 with 8.25% CAGR. Devices like G502 HERO essential for work, education, gaming.

3. Problem Identification G502 HERO perceived only as a gaming mouse. Stiff competition in a price-sensitive market. Limited market penetration beyond gaming users. Operational processes need localization for efficiency.

4. Target Group Analysis Primary: Gamers (casual and competitive, aged 16–30). Secondary: Students, freelancers, professionals, content creators. Psychographics: Demand for precision, productivity, customization.

5. Competitor Analysis Razer: Premium gaming gear but expensive and niche. Redragon: Budget-friendly but lacks durability. Fantech: Affordable yet limited in features and support. Logitech: High-end R&D and quality, but underutilized versatility.

6. Big Idea: Power Beyond Play Reposition G502 HERO as a hybrid device. Highlight uses for gaming, creating, working, and learning. Broaden appeal to non-gaming digital users.

7. Plan of Action Reposition the product beyond just gaming. Launch culturally relevant local campaigns. Strengthen regional distribution and availability. Create demo experiences in campuses and cafes. Form partnerships with influencers and institutions.

8. Positioning Strategy Precision: HERO Sensor for gaming, design, and editing. Customization: 11 programmable buttons and tunable weights. Comfort: Ergonomic build with rubber grips. Functionality: Productivity and gaming fused into one device. Positioning Statement: For digital natives demanding performance and control.

9. Marketing Plan: Product & Price Product: Rebranded as a hybrid precision tool. Custom packaging and messaging for multiple user types. Price: Introduce EMI & student pricing options. Bundle with Logitech keyboards to create value packs.

10. Marketing Plan: Place & Promotion Place: Distribute to regional hubs, freelancing zones, and universities. Promotion: #BeyondGaming campaign across social media. Retail influencer tie-ins with StarTech and Ryans. Content marketing targeting productivity use cases.

11. Operational Plan: Supply Chain Local partnerships for faster logistics and lower cost. Set up regional warehouses for better availability. Smart inventory planning using sales analytics. Train retail partners for better in-store experience.

12. Operational Plan: Service & Support Open certified service centers in major cities. Register products online for extended warranty. Provide regional language manuals and G HUB guides. Enable WhatsApp support for fast resolutions.

13. Operational Plan: Software & Ecosystem Promote G HUB for macro customization tutorials. Collaborate with creators to share productivity presets. Localized content: YouTube demos, TikTok tutorials. Encourage usage beyond gaming through community posts.

14. Financials Marketing Budget: $100K for 2025 launch. Sales Target: 30,000 units in 12 months. Projected Revenue: $1.2M from G502 HERO. Break-even within 9–12 months with growing ROI.

15. Timeline Q3 2025: Campaign launch and initial partnerships. Q4 2025: Campus demos and regional expansion. Q1 2026: Software optimization and bundled offers. Q2 2026: Performance review and scale-up phase.