Logo Presentation

Branding Presentation

1. +
Logo
Client: HomeCaso

2. +
Customer Perception
! Consumer perception about the company starts from the
logo

3. +
Logo ?
! The logo is a visual culmination of the company’s venture
ethos. A strategy will confer and confirm on the part of the
graphic necessity to build a logo that will act as a visual
vehicle to convey HOMECASO’s ideology effectively to the
audience and target audience.

4. +
Competition Logo

5. +
Logo Parameters
The parameters followed while designing the logo
as per our last discussion
• High aesthetic value
• Should depict the ethos of the company
• Different Colour combinations
• Corporate logo
• Corporate colours
• It must be scalable i.e., effective when just an inch in size

6. +
HomeCaso
HOMECASO
The name is a combination of Home + Caso. Hence HomeCaso

Home Means:
• the place where one lives permanently, especially as a member of a family or household.
 • an institution for people needing professional care or supervision.
• relating to the place where one lives.
• (of a sports team or player) belonging to the country or locality in which a sporting event takes
place.
• return by instinct to its territory after leaving it.

Caso: The word caso is essentially used in 3 different languages and it means:-
 Spanish:
“Caso” case, subject, affair, instance, occurrence, notice, dossier, casual
 
Italian:
“Caso” accident, chance, hazard, random, haphazard, occasion, incident, event, case,
occurrence, alternative, possibility, instance, connection, connexion
 
Portuguese:
“Caso” case, event, happening, accident, incident, matter, instance, colly

7. +
HomeCaso
CASO
Since CASO has several meaning. We have chosen the meaning most
suitable to us. Which is “Affair”
 
“Affair”
• an event or sequence of events of a specified kind or that has previously been referred to.
• a love affair
• Something done or to be done; business.
• A social function
• A matter of personal concern.

8. +
HomeCaso
Logo options

9. +
Option 1
Thought of the logo
Ceiling shape on top is show home or house. The h shows a H and climbing ladder. Ladder the
companies approach and passion to keep climbing heights. The C is different from usual
because it faces the ceiling and not out into the open, to show a modern warm and family.

The colour orange has been used because Orange is associated with joy, sunshine, and the tropics.
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success,
encouragement, and stimulation.

Grey is a neutral colour it removes the negativity and balances the orange colour

10. +
Scalability

11. +
Option 1
Thought of the logo
Same is earlier logo
Its thin to give a very slick and sophisticated look.

12. +
Option 2
Thought of the logo
The triangle over M is to form the ceiling of a house. And all the alphabets are filled to show the
companies grasp and weight in the industry.
The colour orange has been used because Orange is associated with joy, sunshine, and the tropics.
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success,
encouragement, and stimulation.

Grey is a neutral colour it removes the negativity and balances the orange colour

13. +
Option 2
Thought of the logo
The triangle over M is to form the ceiling of a house. And all the alphabets are filled to show the
companies grasp and weight in the industry.

The colour orange has been used because Orange is associated with joy, sunshine, and the tropics.
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success,
encouragement, and stimulation.

Turquoise symbolizes calm. Teal symbolizes sophistication.

14. +
Option 2
Thought of the logo

Turquoise symbolizes calm. Teal symbolizes sophistication.
Grey is a neutral colour it removes the negativity and balances the logo.

15. +
Option 2
Thought of the logo

Purple Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment,
cruelty, honor, arrogance, mourning, temperance.

Grey is a neutral colour it removes the negativity and balances the logo.

16. +
Scalability

17. +
Option 2

18. +
Option 2

19. +
Option 2

20. +
Option 2

21. +
Scalability

22. +
Option 3
Thought of the logo
The thought is: by showing multiple houses of various sizes, we trying to showcase the variety
house we have. And a single colour because even though we have variety but our quality is the
same across.

Green symbolizes growth, harmony, freshness, and fertility.

Grey is a neutral colour it removes the negativity and balances the orange colour

23. +
Option 3

24. +
Scalability

25. +
Option 4
Thought of the logo
Here we are using the initials in a compact way within a box. The box acts as the protection
And HC are combined to showcase with variety we have is the best combination of all the worlds.

26. +
Option 4

27. +
Option 4

28. +
Option 4

29. +
Scalability

30. +
Option 5
Thought of the logo
This is a very simple logo. The ceiling is the protection for the H. H stands for home
or house. The clear meaning is protected houses/homes.

31. +
Scalability

32. +
Option 6
Thought of the logo
This is a very simple logo H and C combined to form a unit

33. +
Option 6

34. +
Scalability

35. +
Option 7
Thought of the logo
This is a very interesting logo two c’s get together to form a “H”. This also show in less you you get
more. Even if a house is compact but it will have quality and aesthetics.
+ = H

36. +
Option 7

37. +
Option 7

38. +
Option 7

39. +
Option 7

40. +
Option 7

41. +
Scalability

42. +
Option 8
Thought of the logo
Ceiling to show home/ houses and multiple colours to show variety.

43. +
Scalability

44. +
Option 9
Thought of the logo
It shows thought through homes.

45. +
Option 9

46. +
Option 9

47. +
Option 9

48. +
Scalability

49. +
Option 10

50. +
Scalability