RULES Each team will be asked to identify two different logos. Two hints will be provided for each question. 1 marks will be awarded for the correct answer after the first hint is been displayed, Each hint and logo will be displayed only for 30 seconds. If a team gives the wrong answer then they won’t be given another chance to answer. No passing. No negatives.
Indian Brand Logos Let’s start by guessing the,
1. It is said that t he inspiration for this particular logo came from the Ahmedabad city's Kankaria Lake. If you zoom in to Kankaria Lake on Google Maps, you can find an image which looks similar to the logo . The logo also suggests a keyhole which is said to be the symbol of safety, security and strength.
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ANSWER SBI
2. The new logo represents the way this company "connects the dots" for its clients integrating deep technology and domain expertise, applying insights from across industries. The old logo was a multi-coloured sunflower which was introduced in 1998.
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3. The logo shows a square block at the centre resembling a building and the four corner walls being a focus symbol seen in cameras. The geometric design of the logo in blue, white and red make it strong in terms of visibility as a symbol.
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4. The logo symbolises two blue arms folded in the form of namaste in a suffused white background. The logo also consists of three letters which is the abbreviation of the actual company name
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ANSWER Indian Tobacco Company
5 .BONUS QUESTION The designer of the logo Devashish Battacharya started with the human eye, as a part of classroom exercise. He drew two curves around it, depicting, as he says, “the yin and the yang”, and submitted his work to his teacher Vikas Satwalekar . Reports says that out of the 14 designs submitted – by eight students and six faculty members of National Institute of Design – Prime Minister Indira Gandhi picked his design.
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ANSWER DOORDARSHAN
6. The future is full of energy is what the logo signify with its curved lines joining together like a stream of energy being poured into a vehicle. Colours of red in the bold letters within the blue circle provide contrast between letters and shape giving elegance of its own . The symmetry looks the logo look simple and balanced .
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ANSWER HINDUSTAN PETROLEUM
7. This is a new logo of the company which stands for the new face of India. This logo is difficult to comprehend through red and white pieces seems to convey abstract ‘H’ even if difficult to spot at first sight. The angular formation of ‘H’ symbolises that the company is no longer dependent on foreign expertise for its brands. It will be focusing on its own engineering capabilities .
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8. Red and orange colour in the logo signifies "vigour and advancement," the government of India said in a press release. The logo consists of a red coloured flying swan with the ' Konark Chakra' in orange, placed inside it.
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9. The original logo of the company was the Banyan Tree. The new identity of the company modernizes the 100-year old equity of the brand by transforming the tree . If you observe closely, you will see that the tree trunk mirrors the form of three people with their arms raised conveying exultation in achievement. The broad trunk represents stability and its multiple branches represent growth.
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10. The logo has two elephants trying to pull apart a piece of wood and behind the elephants a part of sun is visible . The logo is a colour combination of orange and blue in which the brand name is written in blue.
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11. The Sanskrit sentence “ Yogakshemam Vahamayam ” is written in the logo which means that “I shall ensure the safety and well-being of my devotees”. The logo has two hands gently circling a lamp in which the lamp symbolizes ‘light’-light that sheds darkness and brings hope and the hand symbolize “to secure/to protect”.
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12. The letter form for ‘ Ka ’ (‘क’) in the Devanagari script was crafted to include the symbol for infinity in its form . The group has thought on the basic tenets of economists that, man’s needs are unlimited. The infinite ‘ Ka ’ (‘क’) symbolises that we have the infinite number of ways to meet those needs.
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13. The sharp colour contrast of the blue font and the red image of an animal pointing to the right of the viewer gives the logo the internal– both compositional and symbolic-dynamics. The main symbol of the brand i s a leaping red horse. The fiery horse in Indian culture symbolizes unstoppable run, fantastic speed and at the same time – time in a global sense.
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ROUND 2
1. The logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign, representing equality.
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2. This particular logo is a tribute to the company’s history in aviation . The logo shows a propeller in motion with the blue part representing the sky. This is due to the company’s role of building aircraft engines for the German military during World War II.
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3. The individual parts of the logo spells out the letters of the company name . There are three ellipses visible in the company’s logo. Each ellipse represents the heart of the customer, the heart of the product and the heart of technological progress.
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4. The logo symbolizes trust or handshake between the company and its clients, as the energy flows between the side bars of the logo. The logo is basically a stylized image of the H letter, designed in a very fluid and suave way and embedded into an oval shape.
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5.BONUS QUESTION The is well-known for designing, manufacturing, and selling networking equipment. Therefore they decide to incorporate an illustrated digital signal into their logo. The logo looks like an abstract of the famous Gold Gate bridge in San Francisco. By choosing this design, the company managed to both convey what they do and where they are located at.
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ANSWER Gold Gate bridge in San Francisco
6. A clean and elegant logo, with 2 vibrant colours in which all the letters are touching each other. There is an arrow symbol between the letters E and X which connote the meaning of a forward looking brand.
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7. The first two letters of the logo symbolises an analog wave. The last two letters are similar to the numbers 1and 0 which are symbols of a digital signal.
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8 . The logo is an unfinished sphere constructed from jigsaw pieces. Each piece bears a letter or other character, symbolizing the multilingualism of the organization.
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9 . The logo consists of two letters in pink and blue colours. The pink part of the two letters make up the number 31 which represents the 31 flavours which the company is known for.
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10. The logo consists of a picture of a mountain which is believed to be the Matterhorn which is in the Swiss Alps . If you take a closer look at the logo you would notice a white bear in the mountain.
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11. The old logo consisted only of the company’s name written in Orange and pink colours. The current version, which was adopted in 2006, includes a steaming coffee cup outlined in brown with a “DD” monogram.
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13. This particular logo is older than the company itself. In fact, it is 35 years older . The image depicting a bird (interpreted as a crane) in flight was designed in 1918 by Otto Firle , a German architect and artist . Next to the encircled bird, there’s the name of the company, given in a minimalistic, legible type.