Louis vuitton ppt.pptx

Louis vuitton

1. LOUIS VUITTON PRESENTED BY KRISHNAPRIYA.K

2. COMPANY PROFILE Louis Vuitton is a French  luxury   fashion house  and company founded in 1854 by  Louis Vuitton . The label's LV  monogram  appears on most of its products, ranging from luxury bags and leather goods to  ready-to-wear , shoes, perfume, watches, jewelry, accessories, sunglasses, and  books . Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone  boutiques , lease departments in high-end  departmental stores , and through the  e-commerce  section of its website.

3. PRODUCTS OF LOUIS VUITTON

4. Achievements Louis Vuitton According to a Millward Brown 2010 study, Louis Vuitton was then the world's 19th most valuable brand and was estimated to be worth over US$19 billion. For six consecutive years, Louis Vuitton was number one on the 10 most powerful brands list published by Millward Brown’s 2011 BrandZ study with a value of $24.3 billion. It was more than double the value of the second-ranking brand. Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol. 

5. SWOT -ANALYSIS

6. Strengths: Strong association with quality. Fantastic marketing using celebrities. Collaborates with top designers worldwide. Oldest fashion brands with more than 150 years of establishment. Recognized very easily by everyone due to its logo. Weaknesses: Intense competition results in low market shares. Weak online presence & online sales . Fake replica

7. Opportunities: Strategic collaborations with certain other companies having the same customer segment. Tie-ups with top lifestyle events, hotel chains, & fashion houses can boost business . Threats: Global recession or financial crisis. Government policies on international trade can become the reason for slowdown operations . Their team which mostly consists of European designers will find managing multinational customization a huge challenge.

8. COMPETITORS Gucci Hermes Prada Chanel

9. LOUIS VUITTON’S ANNUAL REVENUE Louis Vuitton has 19,000 employees, and the revenue per employee ratio is $521,052. Louis Vuitton’s peak revenue was $9.9B in 2022. Louis Vuitton India Retail's operating revenues range is Over INR 500 cr  for the financial year ending on 31 March 2022.  LV becomes Europe's most valuable company at $500 billion |

10. THANK YOU!