Love_Anny_ProjectandPortfolioIV_Analytics_Optimization_Plan.docx

Analytics Optimization Report

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EVERROOT NUTRITION ANALYTICS OPTIMIZATION REPORT
EverRoot Nutrition Analytics Optimization Report
Anny Serafina Love
Marketing, Full Sail University
BUS349DM-O: Project and Portfolio IV: Business - Online
Vidal Fonseca
January 19, 2025

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EVERROOT NUTRITION ANALYTICS OPTIMIZATION REPORT
Table of Contents
Executive Summary......................................................................................................3
Introduction..................................................................................................................4
Company Profile..................................................................................................................4
Strategic Internet Marketing Objectives.........................................................................5
SMART Goals and KPIs........................................................................................................6
Trend Research.............................................................................................................7
Relational AI........................................................................................................................7
Personalization....................................................................................................................8
Social Media Dominance..................................................................................................10
Marketing for Micro-Moments........................................................................................11
Website Performance and Conversion Analysis........................................................13
Optimization Plan.......................................................................................................14
Trend 1: Relation AI...........................................................................................................14
Trend 2: Personalization...................................................................................................16
Trend 3: Social Media Dominance...................................................................................18
Trend 4: Marketing For Micro-Moments........................................................................20
1. Micro-Moment: Awareness: "I Want to Know" (News or Info)......................................20
2. Micro-Moment: I Want to Go: "Location".........................................................................22
3. Micro-Moment: I Want to Do: "Ideas"..............................................................................23
4. Micro-Moment: I Want to Buy: "Purchase"......................................................................25
Conclusion...................................................................................................................27
References..................................................................................................................29

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EVERROOT NUTRITION ANALYTICS OPTIMIZATION REPORT
Executive Summary
This report outlines a comprehensive strategy for enhancing EverRoot
Nutrition's digital marketing performance, focusing on emerging trends, website
optimization, and the development of SMART goals and KPIs. The company's
journey from a local wellness hub in San Diego to a nationally recognized brand is
explored, emphasizing its commitment to high-quality products and personalized
customer experiences. As EverRoot continues to evolve, the report recommends
leveraging cutting-edge digital marketing strategies, such as relational AI,
personalization, social media optimization, and micro-moment marketing, to drive
growth and increase customer engagement.
The report also includes an analysis of EverRoot's website performance,
highlighting key challenges such as high drop-off rates at the Order Page and
opportunities for improvement in both paid and organic traffic strategies. With a
focus on increasing conversions, enhancing sales, and expanding the brand’s
digital presence, the strategic objectives aim to optimize the customer journey and
ensure EverRoot's position as a leader in the nutrition industry.

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EVERROOT NUTRITION ANALYTICS OPTIMIZATION REPORT
Introduction
Company Profile
EverRoot Nutrition was founded in 2001 with a mission to empower
individuals on their wellness journeys through high-quality, science-backed
nutritional products. Opening its first brick-and-mortar store in San Diego,
California, the company strategically positioned itself in a city renowned for its
health-conscious community and cutting-edge medical services. At the time, San
Diego was flourishing as a wellness hub, with an increasing number of individuals
seeking weight loss
surgery and specialized
nutritional support.
EverRoot quickly became
a trusted local ally for
bariatric patients,
offering a curated

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selection of premium protein supplements, meal replacements, and essential
vitamins to aid recovery and support long-term health.
Staying true to its commitment to innovation and accessibility, EverRoot
recognized the growing importance of digital commerce and launched its online
store in 2008. Branded with the tagline “Rooted in Wellness, Driven by Results,”
EverRoot’s eCommerce platform extended its reach far beyond the local market.
Come 2009, the online channel experienced significant growth, fueled by strong
customer referrals and targeted organic search strategies. Leveraging insights
from early data, the company refined its product offerings and marketing
strategies to cater to the unique needs of bariatric patients and individuals
pursuing weight management goals.
EverRoot’s dedication to community and collaboration has remained central
to its brand identity. Through partnerships with organizations like Greenfield
Bariatric Health Center, the company continues to provide comprehensive support
for patients on their wellness journeys. This blend of personalized service,
premium products, and a commitment to health and wellness allowed EverRoot
Nutrition to evolve from a regional leader into a nationally recognized brand.
Today, EverRoot stands as a trusted name in the industry, empowering customers
with tools to achieve their goals and thrive every step of the way.

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Strategic Internet Marketing Objectives
To further expand EverRoot Nutrition’s digital presence and performance, it
is essential to adopt a strategic approach that leverages the latest trends and
technologies. By aligning marketing objectives with the current digital landscape,
EverRoot can enhance customer engagement, improve sales, and strengthen its
position in the competitive nutrition industry. The company must continue to
innovate and integrate advanced technologies like relational AI, personalization,
social media engagement, and micro-moment marketing into its strategies. These
efforts will allow EverRoot to deliver tailored experiences, streamline customer
interactions, and ultimately build stronger relationships with its target audience.
SMART Goals and KPIs
To effectively elevate EverRoot Nutrition's digital presence and optimize
performance, it is essential to implement a structured approach to goal-setting
and performance measurement. This involves leveraging SMART goals and Key
Performance Indicators (KPIs).
SMART goals, first introduced by
George T. Doran in 1981,
represent objectives that are
Specific, Measurable,
Achievable, Realistic, and Time-

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bound, ensuring that each goal is clearly defined, attainable, and aligned with a
strategic timeframe (Huaghey, 2014). By establishing SMART goals, EverRoot
Nutrition can create clear, actionable objectives that directly support its broader
strategic vision, forming a strong foundation for continuous progress tracking.
In tandem with SMART goals, KPIs—quantifiable metrics that assess
performance and success—enable EverRoot Nutrition to measure achievements
with precision, making it easier to identify areas for improvement and adjust
strategies accordingly (Setiawan & Purba, 2020). In this report, we will outline the
key SMART goals, each backed by targeted KPIs, designed to drive impactful
enhancements in EverRoot Nutrition’s digital marketing initiatives and overall
business performance.
Trend Research
Staying on top of emerging marketing trends is more critical than ever. With
technology advancing at an unprecedented rate and consumer expectations
continuously shifting, businesses must remain agile and responsive to new
developments. As marketing strategies evolve, brands must ensure they are
leveraging the latest tools and techniques to effectively engage their audiences
and maintain a competitive edge. Keeping up with these trends is not just a matter

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of staying relevant; it’s essential for fostering strong, lasting connections with
customers and driving business growth.
Relational AI
In the LinkedIn Learning series Digital Marketing Trends (2025), Waxman
emphasizes the growing importance of relational AI in transforming customer
interactions. Tools such as advanced chatbots enable real-time, personalized
responses, creating stronger connections between brands and their customers.
Waxman also highlights the role of AI assistants or agents that can reason, plan,
and act autonomously to optimize customer experiences. As technology evolves,
the role of relational AI continues
to grow in enhancing the
customer experience.
Advanced chatbots and AI
assistants are helping brands
engage with customers in more human-like ways. AI avatars and synthetic voices
are transforming digital interactions, making them more immersive and lifelike. As
these technologies evolve, the relationship between customers and AI is becoming
increasingly sophisticated, supporting real-time decision-making and more
personalized engagements. This ultimately strengthens brand loyalty and

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customer satisfaction. These tools also enable brands to scale their customer
support and improve accessibility, all while maintaining a highly personalized
experience. However, with this shift, significant ethical concerns arise, particularly
regarding privacy and data security. As Iskiev (2025) notes, 84% of consumers view
data privacy as a fundamental right. Transparency and responsible data practices
are essential to maintaining trust, particularly as AI’s role in conversational
marketing grows. Businesses must balance technological innovation with ethical
responsibility to protect brand reputation and avoid alienating consumers.
Personalization
Personalization has emerged as a cornerstone of digital marketing, driven
by evolving consumer expectations and advancements in AI technology. Bansal
(2024) emphasizes the growing prominence of hyper-personalization, where
marketing strategies go beyond broad demographics to focus on individual
customer behaviors and preferences. This approach is powered by data collected
across diverse consumer touchpoints—websites, mobile apps, social media
platforms, and even offline interactions—enabling real-time, dynamic experiences
tailored to each user. These experiences include delivering the most relevant
offers, content, and products precisely when they are needed.

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AI-driven tools are
playing a pivotal role in
scaling personalization, as
businesses use predictive
analytics and behavioral
insights to anticipate
consumer needs before they
are explicitly expressed. By
leveraging advanced
machine learning models, companies can create hyper-targeted, individualized
experiences for large audiences simultaneously. This ability to deliver personalized
content at scale has become increasingly sophisticated, making personalization a
critical competitive advantage in modern marketing.
However, Bansal (2024) notes a significant challenge: as the tools for
personalized marketing evolve, brands must prioritize transparency around data
usage to maintain consumer trust. This is particularly important in the context of
growing concerns about privacy and data security, especially among younger
generations like Gen Z, who value ethical data practices in marketing. Additionally,
Iskiev (2025) highlights that personalization must extend across the entire
customer journey, creating seamless, customized experiences at every interaction

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point—whether on a mobile app, social media, or email. Achieving this level of
consistency requires marketers to integrate customer data from disparate
sources. Unfortunately, disconnected data remains a major obstacle, with only a
small percentage of marketers successfully integrating their data to execute
cohesive, personalized strategies. Overcoming this challenge will be key for brands
aiming to unlock the full potential of personalization and deliver exceptional
customer experiences.
Social Media Dominance
Social media remains a dominant force in marketing, driving product
discovery, customer engagement, and conversions. Iskiev (2025) highlights that
social media is consistently the highest-performing channel for ROI, particularly
among younger audiences like Gen Z and Millennials. The rise of social commerce
—where consumers can shop directly through platforms like Instagram, Facebook,
and TikTok—has cemented social media’s role as a key marketing tool. As
platforms evolve, video content has gained increasing importance, especially with
the popularity of short-form videos and live streaming. These formats allow brands
to engage audiences in real-time, boosting engagement rates. Platforms such as
TikTok and Instagram Reels have revolutionized video marketing, enabling brands
to create dynamic, short-form content that resonates with consumers on a
personal level.

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Visual storytelling has also become a powerful strategy, with compelling,
aesthetically engaging content helping brands communicate messages and foster
emotional connections with audiences. Visual elements such as photography,
video, and graphics make content more memorable and shareable (Waxman,
2025). Platforms like Instagram and Pinterest, which emphasize visuals, show how
storytelling through imagery can build stronger emotional ties. A consistent brand
identity across social media platforms—using uniform colors, fonts, logos, and
tone—ensures recognition and trust.
Marketers are increasingly shifting focus from influencers with millions of
followers to those with smaller, highly engaged audiences. Research by Iskiev
(2025) reveals that niche
influencers build stronger
trust and authenticity,
leading to higher
engagement and
conversion rates. This
growing preference for
micro-influencers enables
brands to connect with tightly-knit communities and foster deeper connections. As
micro-influencers gain more influence, their ability to drive meaningful

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interactions and build loyal customer bases becomes integral to modern
marketing strategies.
Marketing for Micro-Moments
Micro-moments refer to the instances when consumers turn to their devices
for quick answers or actions. ThinkWithGoogle (2024) identifies four primary types
of micro-moments: "I Want to Know" (seeking information), "I Want to Go"
(location-based searches), "I Want to Do" (searching for ideas or inspiration), and "I
Want to Buy" (ready to make a purchase). These moments are key touchpoints
where businesses can engage consumers with relevant, helpful content in real
time. Micro-moments have reshaped how marketers approach customer journeys,
emphasizing the need for mobile-optimized, immediate responses that align with
the user’s intent. In these time-sensitive moments, intent often trumps brand
loyalty, making it critical for businesses to capture attention and provide the right
information when it’s needed most.
As we wrap up our exploration of emerging marketing trends, it's clear that
staying ahead of the curve is essential for sustained success. By embracing new
technologies, adapting to shifting consumer needs, and integrating innovative
strategies, brands can build stronger connections with customers, drive loyalty,
and ensure their marketing efforts remain effective. In an environment where

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change is constant, those who stay informed and agile will be best positioned to
thrive in the ever-evolving digital landscape.
Website Performance and Conversion Analysis
The Google Analytics report reveals that the website's conversion rate was
31.70%, with significant drop-offs occurring at the Order Page, where 60% of
visitors exited before completing their purchase. Despite this, once visitors
reached the Billing and Shipping page, 79% advanced to complete their
transactions. This suggests that optimizing the Order Page could help reduce
drop-offs and improve conversions.
In terms of revenue, the website
generated $170,455.72 from 16 products,
with a 10.61% conversion rate for all

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visits. Direct traffic was the top performer, contributing 40.62% of total revenue,
followed by Google CPC at 22.11%. Notably, non-paid traffic from organic search
yielded a solid return, but its higher bounce rates and lower revenue indexes
indicate a need for better conversion strategies.
Key areas for improvement include optimizing the Order Page to reduce the
high exit rate and refining paid and organic traffic strategies to boost conversions.
Enhancing conversion rates and increasing the revenue from organic search could
drive further growth, while improving the bounce rate for non-paid traffic would
help increase overall performance.
Optimization Plan
Trend 1: Relation AI
Smart Goal: Increase the total funnel conversion rate to
50% and reduce cart abandonment by 30% within 6 months
using Relational AI for personalized recommendations and
proactive assistance.
KPI 1: Total Funnel Conversion rate (current: 31.70%
target: 50%).
→

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KPI 2: Cart abandonment rate (current: 60% target: 30%).
→
Action Item 1: Introduce Proactive AI Chatbot Engagement and Exit-Intent Pop-
Up.
Implement an AI-powered chatbot that activates after 30
seconds of inactivity, offering assistance and helping users
complete their purchase. Additionally, use exit-intent pop-ups to engage users
who show signs of leaving the checkout page, offering help or incentives (e.g.,
discounts) to encourage them to finish the transaction.
Challenge: Ethical concerns regarding privacy and data security may arise
as users interact with AI-driven tools during the checkout process. There
may be hesitation to share personal or payment information due to
concerns over how their data is used.
Solution: Implement AI chatbots that prioritize customer privacy by only
requesting necessary, non-sensitive information during the checkout
process. The chatbot should focus on offering support and answering
questions about the order, payment options, or shipping details without
collecting unnecessary data. For exit-intent pop-ups, provide clear, non-
invasive messaging that does not require data entry but offers helpful
prompts, such as assistance with completing the purchase or applying
(EverRoot Nutrition
Hypothetical Company,
2009)

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discounts. Ensure that any data collected is securely handled and
communicated transparently to users.
Action Item 2. Send Follow-Up Email.
Send follow-up emails to users who engaged with the chatbot or pop-up but
abandoned their cart, offering additional assistance or incentives such as
discounts or exclusive offers to drive conversions.
Challenge: Privacy concerns may prevent users from providing accurate or
sufficient information during the checkout process, making follow-up emails
less effective.
Solution: Ensure that follow-up emails are sent only to users who have
opted in for communication, emphasizing transparency and the purpose of
the email (e.g., assisting with their purchase). Provide clear options for users
to control their data preferences (e.g., opting in for future offers), enhancing
trust and demonstrating commitment to ethical marketing practices.
Trend 2: Personalization
Smart Goal: Increase conversion rates for new visitors by 10% and repeat
purchases from returning visitors by 15% within 3 months by implementing
personalized offers.

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KPI 1: Increase new visitors by 10%. Current 23,305 visits targeting 25,635
→
visits.
KPI 2: Increase returning visitors by 15%. Current 7,092 visits targeting
→
8,147 visits.
Action Item 1:
Implement
Personalized Offers for
New Visitors.
To increase conversion
rates for new visitors
by 10%, implement personalized offers based on their browsing behavior and
preferences during their first visit. This can include discounts, free shipping, or
exclusive content tailored to their interests, encouraging them to make a purchase
during their initial interaction with the website.
Challenge: Integrating customer data from disparate sources presents a
significant challenge, particularly when identifying the preferences of new
visitors who lack established profiles or purchase histories. Browsing history
can provide valuable insights into their interests and behaviors, but utilizing
this data requires a thoughtful approach to privacy. Without clear

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transparency and ethical data practices, there is a risk that personalized
offers may fail to resonate or even deter engagement. Striking the right
balance between effective personalization and maintaining consumer trust
is critical to achieving the goal, as overly intrusive methods may jeopardize
the very trust that drives conversions.
Solution: To enhance conversion rates for new visitors, use behavioral
triggers—such as time spent on the site and pages viewed—to deliver
personalized offers immediately upon their arrival. For example, a pop-up
could present a discount on their first purchase, or a special offer based on
the categories they’ve shown interest in. This approach not only makes
visitors feel valued but also provides them with relevant incentives,
significantly increasing the likelihood of a purchase. Include a clear link to
the privacy policy and terms of use, allowing visitors to easily review how
their data will be used. This approach not only enhances transparency but
also gives customers control over their information, helping to ensure a
positive and trustworthy experience.
Action Item 2. Implement Personalized Offers for Returning Visitors.
To increase repeat purchases from returning visitors by 15%, develop and deliver
personalized offers based on their past purchase behavior and site interactions.

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This could include personalized discounts on products they have shown interest in
or complementary items to their previous purchases, encouraging repeat business
and fostering brand loyalty.
Challenge: Returning visitors may not always be aware of new promotions
or product offerings that align with their preferences. Without personalized
offers, they may not see a compelling reason to make another purchase,
leading to stagnation in repeat purchase growth.
Solution: Leverage customer purchase history and browsing data to send
personalized offers through email or on-site notifications. For example, if a
returning visitor has purchased a specific product, offer them a discount on
complementary items or provide exclusive offers on products in a similar
category. By giving returning visitors incentives that feel tailored to their
interests, you increase the likelihood of repeat purchases and meet the 15%
growth target within 3 months.
Trend 3: Social Media Dominance
Smart Goal: Build a strong social media presence by integrating social commerce,
video content, and
influencer partnerships to
drive 20% of website

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traffic, achieve a 2.8% conversion rate, and generate $25,000 in sales within 6
months.
KPI 1: Achieve 20% of total website traffic from social media.
KPI 2: Reach a 2.8% conversion rate from social media traffic.
KPI 3: Generate $25,000 in sales from shoppable posts and live-streaming
events.
Action Item 1: Social Media Campaign Execution for Traffic and Conversions.
Execute a robust social media campaign across Instagram and Pinterest, focusing
on shoppable posts, live-streaming events, and dynamic video content to drive
traffic to product pages and increase sales conversions.
Challenge: Converting social media engagement into tangible sales can be
difficult due to friction between engagement and the final purchase step.
Users may interact with posts, but not all will proceed to make a purchase,
especially when the purchase process is not streamlined.
Solution: To tackle this, create clear, compelling calls-to-action (CTAs) in all
posts and live streams that link directly to product pages. Use time-sensitive
promotions or exclusive deals during live shopping events to foster urgency.
Implement Instagram's Shopping features to enable one-click purchasing

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within the social media platforms, ensuring a seamless experience from
engagement to checkout. This lowers barriers to conversion and
encourages impulse buying.
Action Item 2: Optimize Social Commerce and Influencer Collaboration.
Partner with micro-influencers who have a strong, niche audience to create
content that promotes top-performing products. Use affiliate links, exclusive
discounts, and shoppable posts to drive conversions directly from influencer
content.
Challenge: Finding the right influencers with engaged, authentic followings
can be challenging, as influencers with millions of followers may not yield
the same level of trust or conversions. Larger audiences often result in less
personalized connections, which may lower the likelihood of a conversion.
Solution: Focus on collaborating with micro-influencers who have highly
engaged, niche audiences within your target demographic. These
influencers are known for their authentic, personal connection with their
followers, which drives higher trust and conversions. Provide influencers
with unique affiliate codes or exclusive offers to share with their followers,
making it easy for users to purchase through shoppable posts and
Instagram Shopping. This strategy ensures that the influencers’ audience is

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targeted, engaged, and primed for conversion, directly boosting traffic and
sales.
Trend 4: Marketing For Micro-Moments
1. Micro-Moment: Awareness: "I Want to Know" (News or Info)
Smart Goal: Increase website traffic by 30% over the next 3 months by launching a
new blog focused on educational health content and promoting specific products.
KPI: Total Organic Traffic Growth: 14,771 pageviews 19,202 pageviews
→
Action Item 1: Create and
Optimize Blog.
Develop a new blog focused on
trending health topics, such as
healthy eating or meal planning,
and integrate product
recommendations (e.g., health-related products). Optimize for SEO with long-tail
keywords that drive traffic to the blog and lead directly to product pages.
Challenge: Competition for visibility in search engine results and creating
engaging content that resonates with the audience.

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Solution: Conduct keyword research to identify trending health topics with
high search volume and low competition. Create SEO-optimized, high-
quality blog content that provides value to readers. Use long-tail keywords
in titles, subheadings, and body content to drive organic traffic.
Action Item 2: Post Video Content on Social Media.
Create engaging educational snippets and videos for platforms like Instagram
Reels, linking back to the blog. Highlight a featured product (e.g., a health
supplement or a product related to the blog post topic) to drive conversions
directly from the video content.
Challenge: Engaging users quickly on platforms like Instagram, where
attention spans are short.
Solution: Create compelling short-form videos (e.g., 15-30 second snippets)
that provide quick, actionable health tips, with clear calls to action directing
viewers to the blog or specific products. Consistently post content to build
visibility and audience retention.

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2. Micro-Moment: I Want to Go: "Location"
Smart Goal: Achieve 5,000 visits to the newly developed store locator page within
the next 6 months by creating a user-friendly and optimized page for easy
location.
KPI: Store Locator/Page Visits: Goal: 5,000 visits.
Action Item 1: Develop a Store Locator Page.
Design and implement a store locator page on the website, making it easy for
users to find nearby locations. Ensure the page is optimized for both desktop and
mobile devices for seamless user experience
Challenge: Ensuring the locator page is user-friendly, accurate, and
optimized for both desktop and mobile devices.
Solution. Conduct user testing to ensure the store locator page is easy to
navigate and includes real-time data on store locations. Optimize the page's
loading speed and ensure mobile compatibility to cater to users on the go.
Action Item 2: Run Geotargeted Ads.
Run retargeting campaigns aimed at users who have previously interacted with
the website but haven’t yet visited the store locator page, driving them to explore
physical store locations.

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Challenge: Reaching the right audience with geotargeting without over-
saturating them with ads.
Solution: Segment your audience based on their location and previous
interactions with the website, targeting them with personalized ads that
showcase nearby stores. Use dynamic ad creatives to keep the messaging
fresh and engaging.
3. Micro-Moment: I Want to Do: "Ideas"
Smart Goal: Achieve a
20% engagement-to-
visitor ratio with the
new recipe section on
the website and social
media platforms over
the next 2 months by implementing interactive tools and launching a weekly
recipe content series.
KPI: Engagement-to-Visitor Ratio (ratio of likes, shares, comments, and
interactions to total visitors on both the website and social media
platforms): Goal: 20% Engagement-to-Visitor Ratio
Action Item 1. Implement Engagement Features on the Recipe Section.

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Integrate options for users to like, share, comment, and interact with the recipes
directly on the website. This will encourage users to engage with the content and
share their experiences, boosting interaction and engagement within the recipe
section.
Challenge: The challenge lies in encouraging users to engage with the
content by liking, commenting, and sharing.
Solution: Make the engagement features easily accessible and visible by
integrating "like," "share," and "comment" buttons at prominent locations
on the recipe page. Prompt users to share their thoughts and experiences
with the recipe in the comments to foster a sense of community.
Action Item 2. Launch Recipe Content Series on Social Media.
Launch a weekly recipe series on social media platforms, featuring cooking
tutorials, ingredient spotlights, and health tips. Link each recipe to specific
products (e.g., ingredients or kitchen tools) to encourage purchases.
Challenge: Standing out on crowded social media platforms and
maintaining consistent engagement.
Solution. Develop a content calendar for a weekly series, ensuring variety
and relevance. Use catchy visuals, behind-the-scenes clips, and interactive

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elements (e.g., polls or Q&A) to keep the audience engaged. Link each post
to the website’s recipe section, offering exclusive deals to those who visit.
4. Micro-Moment: I Want to Buy:
"Purchase"
Smart Goal: Increase revenue from
the top-selling product (Chocolate
Container) by $8,453.20 over the next 3
months to reach $65,000 in revenue.
KPI: Revenue from Chocolate Container: Current KPI: $56,546.80 Goal KPI:
→
$65,000
Action Item 1. Optimize for Mobile and Quick Checkout.
Ensure the checkout process is seamless and optimized for mobile. Streamline the
steps by offering an easy-to-navigate, one-click purchase or guest checkout,
minimizing barriers to completing a sale.
Challenge: Cart abandonment due to a complicated checkout process,
especially on mobile devices.

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Solution: Simplify the checkout process by offering a streamlined, mobile-
optimized interface. Implement one-click checkout or guest checkout
options to reduce friction and speed up the purchase process.
Action Item 2. Implement Special Offer: Buy 2, Get 15% Off.
Implement a "Buy 2, Get 15% Off" offer for the Chocolate Container. This
encourages customers to purchase more and take advantage of the discount,
while also boosting the average order value. Make this offer highly visible on the
product page and in the checkout process to capture customers’ attention during
their decision-making moment.
Challenge: Customers may not notice or feel motivated by the discount
offer.
Solution: Make the "Buy 2, Get 15%
Off" offer prominent on the
product page and at checkout,
using bold banners or pop-up
messages. Use email marketing to
remind customers of the offer and
emphasize its value through a sense of urgency (e.g., limited-time
promotion).

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Conclusion
In conclusion, EverRoot Nutrition stands at the forefront of the wellness and
nutrition industry, offering high-quality products tailored to the unique needs of
bariatric patients and individuals pursuing weight management goals. By
embracing emerging marketing trends, the company has the opportunity to
further strengthen its position in a highly competitive market. Key areas for
growth include optimizing the website for higher conversions, expanding social
media engagement, and leveraging personalization and AI to improve customer
experiences.
The implementation of relational AI tools, such as advanced chatbots and
personalized offers, can enhance customer interaction and drive higher conversion
rates. By addressing privacy concerns and maintaining transparent data practices,
EverRoot can ensure that its technological advancements align with customer
expectations, thus fostering trust and loyalty. Moreover, optimizing the website’s

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Order Page and refining both paid and organic traffic strategies will help reduce
drop-offs, increase conversion rates, and drive additional revenue.
The ongoing focus on social media engagement and micro-moment
marketing will further deepen EverRoot’s connection with its audience. By using
personalized, targeted content and collaborating with micro-influencers, the
company can enhance its brand presence, foster deeper customer relationships,
and generate more sales. Additionally, creating educational content and utilizing
geotargeted ads will not only drive traffic to the website but also encourage visits
to physical locations.
By executing these strategies with precision, EverRoot Nutrition can
enhance its digital presence, increase customer engagement, and ultimately
achieve sustainable growth. With a strong focus on innovation, customer
satisfaction, and ethical marketing practices, EverRoot is well-positioned to thrive
in the rapidly evolving digital landscape.

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