© 2011 Cisco and/or its affiliates. All rights reserved.
4
Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row
Last year's mobile data traffic was three times the size of the entire global Internet in 2000. Global mobile data traffic in 2010 (237 petabytes per month) was over
three times greater than the total global Internet traffic in 2000 (75 petabytesper month).
Mobile video traffic will exceed 50 percent for the first time in 2011. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will
account for 52.8 percent of traffic by the end of 2011.
Mobile network connection speeds doubled in 2010. Globally, the average mobile network downstream speed in2010 was 215 kilobits per second (kbps), up from 101
kbps in 2009. The average mobile network connection speed for smartphones in 2010 was 1040 kbps, up from 625 kbps in 2009.
The top 1 percent of mobile data subscribers generate over 20 percent of mobile data traffic, down from 30percent 1 year ago. According to a mobile data usage
study conducted by Cisco, mobile data traffic has evened out over the last year and now matches the 1:20 ratio that has been tru e of fixed networks for several years.
Similarly, the top 10 percent of mobile data subscribers now generate approximately 60 percent of mobile data traffic, down from70 percent at the beginning of the year.
Average smartphoneusage doubled in 2010. The average amount of traffic per smartphone in 2010 was 79MBper month, up from 35 MB per month in 2009.
Smartphonesrepresent only 13 percent of total global handsets in use today, but they represent over 78percent of total global handset traffic. In 2010, the
typical smartphonegenerated 24 times more mobile data traffic (79 MB per month) than the typical basic-feature cell phone (which generated only 3.3 MB per month of
mobile data traffic).
Globally, 31 percent of smartphonetraffic was offloaded onto the fixed network through dual-mode or femtocellin 2010. Last year, 14.3 petabytesof smartphone
and tablet traffic were offloaded onto the fixed network each month. Without offload, traffic originating from smartphones and tablets would have been 51 petabytes per
month rather than 37 petabytesper month in 2010.
Android approaches iPhonelevels of data use. At the beginning of the year, iPhoneconsumption was at least 4times higher than that of any other smartphone
platform. Toward the end of the year, iPhoneconsumption was only 1.75 times higher than that of the second-highest platform, Android.
In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the averagesmartphone. In 2010, mobile
data traffic per tablet was 405 MB per month, compared to 79MB per month per smartphone.
There were 94 million laptops on the mobile network in 2010, and each laptop generated 22 times more traffic than the averagesmartphone. Mobile data traffic
per laptop was 1.7 GB per month, up 49 percent from 1.1 GB per month in 2009.
Nonsmartphoneusage increased 2.2-fold to 3.3 MB per month in 2010, compared to 1.5 MB per month in 2009 . Basic handsets still make up the vast majority of
devices on the network (87 percent).
From Cisco VNIReport…