Lux

About Lux and its innovative marketing techniques to capture the market.

1. Neenu Pappachan

2. Lux is associated with FMCG industry and deals in the personal healthcare segment . It is a subsidiary brand of its parent company Unilever and was founded in the year 1899 by Lever Brothers. Lux was established as a domestic brand in the United Kingdom in 1899. Initially known as “ Sunlight Flakes” laundry soap.

3. Lux is an international brand with its headquarters base at Singapore. Available in more than one hundred countries of the world Huge market share in countries like South Africa, Thailand, Brazil, Bangladesh, Pakistan and India International market includes United Kingdom, Japan, China, United States and Argentina .

4. Lux was launched in India, in 1929. The very first Lux advertisement featured actor Leela Chitnis . Its popular slogan was ‘the beauty soap of film stars’.

5. Lux launched its own range of luxury soaps, shower gels, liquid soaps and moisturizing bars in the 1990s. First brand products to be advertised using women as brand ambassadors . Product known for its domestic utility then moved on to skincare and beauty products.

6. During early years it used print media and advertised via magazines like Ladies Home Journal to gain brand visibility. Currently Lux brand advertisers through several mediums like television, newspapers, magazines, billboards and social media platforms including Facebook, Twitter and Blogs .  

7. It also sponsors events and functions like Lux Zee Cine Awards and Lux Dance India Dance. Lux believes in celebrity endorsements and has always used them to promote its products in the consumer market for gaining maximum coverage.

8. Lifebuoy Vivel Johnson & Johnson Godrej Wipro Colgate-Palmolive Competitors

9. Alia Bhatt is the current brand ambassador of lux . Lux included male models like Shahrukh khan, Abhishek Bachchan in its ad campaigns.

10. CELEBRATING 75 years of the Lux brand, Hindustan Lever has decided to break away from tradition. It has changed the feminine face of its second largest selling soap brand to show reigning superstar Shah Rukh Khan sitting in a tub of petals along with actresses of yesteryear who have already featured as Lux models. First male brand ambassador

11. LUX Celebrities

12. Leela Chitnis Babita Jayaprada

13. Vidya Zaira Padmini

14. Madhubala Wahida Prema Narayan

15. Chand Asha Nanda

16. Kalpana Hema Malini Mala

17. Meenakshi Shabana Sri Devi

18. Sadhna Renuka Roy Saira

19. Zaheeda Tabu Zeenat

20. Rekha Rati Poonam

21. Teen Deviyan Tanuja Sushmita Sen

22. Helen Kajol Sheila Raman

23. Malasinha Madhuri Meena kumari

24. Aiswarya Rai

25. Priyanka Chopra

26. Deepika Padukone

27. Katrina Kaif

28. Kareena Kapoor

29. Alia Bhatt

30. Ad Agency J Walter Thompson

31. Product life cycle LUX is in the maturity stage.

32. Innovative marketing techniques by LUX

33. LUX Holi colours LUX Holi colours was a innovative marketing strategy introduced by LUX. They turn LUX soap into LUX holi colours which can be washed out easily from our body.

34. LUX liquid soap art Lux is now made with fine fragrances. Fragrances evoke feelings and emotions. Art is the most powerful way to express feelings. Famous Spanish artist, Gabriel Moreno, creates the world’s first liquid soap painting at the global launch event in front of a live audience .

35. LUX magic shower LUX "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water. Whist showering the white ink disappeared to reveal trails of purple orchids.  When the walls and floors dried the ink returned to white, ready to surprise the next user.

36. LUX soap dress Lux has partnered with established and international fashion designer, Abed Mahfouz, to showcase the first ever soap dress in the world . The idea of creating the first ever soap dress was stimulated by the strong fragrance that is found in all Lux products. Special soap paper was sourced from India and infused with the Lux fragrance to create the first ever soap dress inspired by Lux.

37. LUX dream soap box Lux created a dream soap box focusing mainly on the people who can’t have luxurious bath similar to LUX advertisements. LUX dream soap box gives a luxurious feeling to bathrooms.

38. Thank You