Lyric pitch Deck For Kevin Aguirre Song!

This is a Lyric Pitch I Worked on With my partner.

1. Keep on Living
By Kevin Aguirre
Valeria AlvarezLorianne Hyre

2. TABLE OF CONTENTS
Treatment
ABOVE-THE-LINE BIOS
MARKETING
LOGISTICS
REFERENCES
Differentiating Factor _______________________________________________
Infographic _______________________________________________________
Production Schedule ________________________________________________
Team Members _____________________________________________________
17
19
14
3

3. The concept
A 2D animated Kevin embarks on a restless journey, starting
in bed, followed by a series of car rides—from a detached
friends gathering to his ex-girlfriend’s house—before
disappearing into the sunset, uncertain of what comes next.

4. Differentiating Factor
The video stands out by blending the calm, nostalgic
feel of lo-fi hip-hop time-lapse videos with a 2D
aniamated narrative-driven journey through LA. No
artist has turned this soothing aesthetic into a visual
story, making it a unique, reflective experience for fans
to connect with emotionally.

5. Font & Color Scheme
Natom Pro (R)
Lofi carries a nostalgic vibe, so
we’ve chosen shades of purple
with color accents to create a
calm, dreamlike atmosphere.
Kevin’s lyrics flow seamlessly
with the relaxed J
Dilla-inspired beat, providing
an out-of-body experience for
the audience.
The fonts were selected to
complement his smooth tone,
vulnerability, and clever
wordplay, enhancing the visual
and emotional connection to
the music.
Glowworm 

6. The artist’s animated imagery—
reflecting, writing, and listening to
music against shifting purple, blue, and
pink skies—captures the verse's
introspective and emotional depth. The
orange shirt adds a hopeful contrast to
the room's melancholic mood, aligning
with the song's themes of struggle and
yearning for peace.
"I've been drowning in the spirit."
First Verse

7. In this scene, the artist leaves
home for a joy ride to reflect and
think. As he drives, the sky
timelapse shows the California
trees and the passage of day and
night, symbolizing his journey
through introspection and
emotional change.
"Won't forget it, won't regret it, it's important that you know/
That I love you anyways life's a bitch and then it goes-"
Chorus

8. The second verse transitions to a
close-up of animated Kevin in a room
where his friends are preoccupied,
highlighting his sense of isolation.
As the verse progresses, a timelapse
window shows day and night with
purple, blue, and pink hues. The
camera pans out to reveal that he is in
a crowded room but remains
unnoticed.
His orange shirt symbolizes his
enduring optimism. He exits the room
and makes his way to his car to
continue his journey of reflection.
"And I'm so tired man, I always feel so alone/ I don’t get why when I’m
in the biggest crowd is when I’m feeling the most on my own."
Second Verse

9. In this scene, the artist drives to
reflect and think. The timelapse of
the sky, featuring California trees
and the transition from day to
night, symbolizes his journey
through introspection and
emotional change.
"Won't forget it, won't regret it, it's important that you know/
That I love you anyways life's a bitch and then it goes--."
Chorus

10. In this visual, the artist drives to his
ex-girlfriend's house, seeking
emotional connection and closure.
As they drive together, time is shown
passing. At a pivotal moment, they
stop to lie on top of the car, talking
and gazing at the stars, reflecting on
their past and the process of moving
forward.
"Don't hold onto emotions that's a slow race/ Mine was always hiding in the do-re/"
Third Verse

11. The visual concludes with
the artist driving off into
the sunset, with the orange
and yellow hues
symbolizing his journey
toward emotional recovery
and new beginnings.
"Won't forget it, won't regret it, it's important that you know/
That I love you anyways life's a bitch and then it goes--"
Chorus

12. Closing
The video will resonate with the artist's target audience by
visually amplifying the song's emotional depth and relatable
themes, creating a captivating experience that feels personal.

13. Kevin Aguirre
Kevin Aguirre is a modern Shakespeare, telling
powerful stories through his music, edits, and
directing. In this lyric video for "Keep on Living,"
we bring his vision to life with a lo-fi animation
style that reflects his themes of resilience and
hope. Fans will resonate with the imagery of Kevin
Driving through LA in his iconic orange hoodie,
symbolizing optimism in adversity. Blending
vibrant visuals with his soulful, jazz-infused
hip-hop, this video enhances his message of
personal growth and will deeply connect with his
audience.

14. MEET THE DUO

15. Lorianne 'Lori' Hyre
Lori is a multi-talented entertainer and business professional with a
background in business management and a passion for music,
entertainment, and digital content creation. Her experience in
performance, video editing, voice-over work, and project management
enables her to deliver engaging content while fostering creativity.
As the collaborative creative director for a visual lyric video, Lori guided
concept development, scriptwriting, and artistic direction, working with
Valeria to blend visuals and lyrics. She animated the video to enhance
the song’s emotional resonance, overseeing the project from start to
finish and delivering a compelling final product that showcases her
ability to manage, facilitate, and collaborate on creative projects.

16. Valeria Alvarez
Valeria Alvarez is a Full Sail University Music Buisness
student with a passion for learning and creativity. Her
experience in various fandoms, from movies to music, has
helped her develop a strong sense of storytelling and
visuals. This background played a key role in her work on
this project Valeria contributed by generating ideas,
creating visual concepts, and drafting treatments. She
worked closely with her partner Lori, who helped refine and
perfect their ideas, with both often switching roles
depending on the needs of the project. Valeria's curiosity
and collaborative spirit have been essential to her success
in bringing innovative ideas to life in her music industry
studies.

17. Marketing 

18. Target Audiences

19. Production Schedule

20. References For Videos/ Photos/Research
•Adobe Express. (2024). Text-to-image tool [Software]. Retrieved from https://www.adobe.com/express
•Chill Drive LO-FI (2024). Youtu.be. https://youtu.be/kMiBrqV_4FA
•Night Drive Lo-fi (2024). Youtu.be. https://youtu.be/zW5wpJY1rgQ
•�lofi sleep, lo-fi rain R beats to relax at night - music for insomnia, anxiety, peaceful dreams. (n.d.). Www.youtube.com.
Retrieved September 8, 2024, from https://www.youtube.com/watch?v=yOKVwLGSBYe
•Adobe Express. (2023). Adobe.com.
https://new.express.adobe.com/id/urn:aaid:sc:VA6C2:968db992-c5a8-44a8-875d-ac0eda498453?invite=true&promoid=Z
2G1FQKR&mv=other
•Pixabay. (2022). Trees street light sunset sky [Photograph]. Pixabay.
https://pixabay.com/photos/trees-street-light-sunset-sky-7114225/
•Pixabay. (2019). Milky way sky stars cosmos night [Photograph]. Pixabay.
https://pixabay.com/photos/milky-way-sky-stars-cosmos-night-4526277/
•Jaden - Summertime In Paris ft. Willow (Official Audio). (n.d.). Www.youtube.com.
https://www.youtube.com/watch?v=8rL4jorQlXw
•Shibboleth Authentication Request. (2024). Fullsail.edu.
https://advance-lexis-com.oclc.fullsail.edu/api/document?collection=news&id=urn%3acontentItem%3a6CGC-8FX1-JBSN-
306J-00000-00&context=1519360&identityprofileid=FVPZ3W51918.
•�Quiet Contradictions: The Internet’s Music Genre. (2021, March 8). Working Draft Magazine – 2021.
https://2021.workingdraftmagazine.com/2021/03/08/quiet-contradictions-the-internets-music-genre/
•�Hochberg, B. (2021, January 11). Chill Hop, Jazz Hop, LoFi, Whatever You Call It, It’s Catching On With Gen-Z. Forbes.
https://www.forbes.com/sites/williamhochberg/2020/09/08/chill-hop-jazz-hop-lofi-whatever-you-call-it-its-driving-gen-
z-mild/

21. Thank You 
we are excited to bring this animation to life.