Mac Cosmetics

Mision, vision, history, products, aids.

1. B·R·A·N·D P·E·R·S·O·N·A·L·I·T·I·E·S

2. C·O·M·P·A·N·Y MAC Cosmetics, Makeup Art Cosmetics Ltd . Founded 1985 in Toronto, Canada by Frank Toskan and Frank Angelo The company's products were initially specifically designed for professional make-up artists but are now sold to consumers worldwide. Fashion models, actors and stage performers were the first consumers of the products before the public ’ s interest developed Products available in more than 70 countries , over 12,000 makeup artist working for MAC Unique image: black clothing, extreme employee style, black counters, professional make-up artists Touch-and-play experience Certain people turned off- artists added to the brand ’ s credibility and differentiation MAC pro shops

3. P·R·O·D·U·C·T·S

4. M·I·S·S·I·O·N “All Races, All Sexes, All Ages” conceived to embrace all consumers . To be the worlds leading make-up authority among both professional make-up artists and consumers . To meet customers need for superior quality services and to provide secure & challenging work environment for all employees . As an organization it commits itself to high standards and creative development with an enterprise concept that all pains have gains.

5. V·I·S·S·I·O·N MAC cosmetics was founded with a creative vision to fill the gap between makeup artistry and fashion photography. Long before their company history, MAC cosmetics founders directed their product line towards professionals in the beauty and fashion industry who had to rely on heavy cosmetics, cake makeup and stage makeup to create the visual effects needed to withstand bright lighting during photo shoots.

6. 1. MAC Cruelty-Free Beauty : MAC formerly guaranteed that no animal testing was performed by themselves or their suppliers. 2 . MAC Kids Helping Kids : Started in 1994 where kids affected or infected by HIV/AIDS create images that are reproduced as greeting cards. 100% of selling price goes back to participating organizations. CORPORATE SOCIAL RESPONSABILITY

7. 3. The MAC AIDS Fund:   supports community organizations providing direct services to men, women and children affected or infected by HIV/AIDS. To date the foundation has raised over $295,000,000 usd since its inception in 1994. 4. MAC Viva Glam: 100% of the purchase price of any Viva Glam product (lipsticks, lipglasses and holiday sets)goes to the MAC Aids Fund.

8. S·A·L·E·S P·R·O·M·O·T·I·O·N Personal selling is one of the oldest forms of promotion. M.A.C Cosmetics follows this strategy and stands out as the world's largest make up company.

9. P·L·A·C·E: Mac cosmetics uses exclusive retail outlet place to sell their product rather than choosing another distribution channel . In Spain, their own pro stores or reserved spaces for “El Corte Ingles”

10. S·W·O·T A·N·A·L·Y·S·I·S S TRENGHTS: Unique image (known for colored products ) High quality Word of mouth endorsements by professional make-up artists Numerous awareness campaigns (positive community engagement ) Price W EAKNESSES: Lack of on-line sales Brand intimidation No in-store gift with purchase promo O PPORTUNITIES: Informational website Selling through retailer website Taking advantage of selling online T HREATS: Competition already online Retailers sell other product lines

11. M·A·R·K·E·T A·N·A·L·Y·S·I·S

12. Lancome, Estee Lauder, Clinique, Elizabeth Arden, and Shiseido Bobbi Brown Essentials, Illamasqua , Nars , Make-up Forever ( Stila , Shu uemura , Kevin aucoyn , Smashbox otHer countries, example: USA) C·O·M·P·E·T·I·T·I·O·N

13. M·A·R·K·E·T·I·N·G Initially MAC was only available for professional makeup artist , by word of mouth news spread to the general population and was raised to the public . The "boom" of the Mac occurred in 1994, ( was acquired by the Estee Lauder it has many of the favorite cosmetic brands in the world ). While all companies in fashion and beauty industry Were Concerned about putting supermodels in Their Advertisements , the Mac Launched an advertising campaign featuring a drag queen Atlanta. The success was almost instantaneous . The brand and Its Products Have Become a worldwide success . Every aspect of What Makes MAC Cosmetics ; "MAC" being STI products , Its location , brand or STI STI phenomenal price is unique and goes against MOST traditional marketing methods . As we all know , product , price , promotion and place are the four key variables That make or break a company . MAC is Currently the only brand Estee Lauder , Which is not only meeting ; but Exceeding Their annual sales targets. Currently , the Mac sells more lipsticks (and other items make ) than any other brand ( except pharmacy ), According to the NPD Group . Advertising of them Focuses on the social area . The company will invest in some ads in Certain markets , but Believes That Word of mouth ( including the Internet and social networks ) something much more Important - Because that's how she broke and got Where You Are. ACCORDING to the World President , the shops are the best advertising : the design , the windows , the way the " artists " meet Consumers MAC remains a testimonial cosmetics brand , which means no paid advertising for MAC to promote their traditional product . They are based solely on testimonials and word of mouth advertising .

14. To play professional client MAC offers a 40% discount for professional makeup artists , and 30% discount to professionals , such as models , actors , news anchors , nail technicians and stylists . Remember , MAC was created by professionals and so always keep the customer in mind . Although many customers are willing to buy MAC products free gift , the company realizes that a promotional and limited elements of life his client in a similar way exciting . So, seasonally MAC creates products limited life in their collections of colors , and these products are only available until expended. Do this kind of exclusive products creates a sense of urgency in the client to buy now rather than later . One of their most popular promotions happens during the holiday season , launches a series of brush vacation , eye shadow , lipstick , lip gloss and put at an incredibly low price . These holiday packages are shipped in limited quantities , and are one of the most anticipated releases of the year . Receipt of these collections on time is very important for each location , and from the client MAC draws on the time trends is everything .

15. BACK 2 Return 6 M·A·C primary packaging containers to a M·A·C counter or M·A·C Cosmetics Online, you receive a free M·A·C Lipstick of your choice as our thanks to you.

16. L·I·M·I·T·E·D E·D·I·T·I·O·N·S Every three or four weeks MAC launches a new collection of colors . Through the MAC research it has found that its employees and its customer base is drawn to the new, fashionable products , so that with the launch of new color collections often inspire and excite your employees and their calls for that what your customer base really wants . By doing this MAC has a steady stream of income throughout the year .

17. L·I·M·I·T·E·D E·D·I·T·I·O·N·S

18. MAC cosmetics is owned by parent company Estée Lauder.

19. VIVA glam The idea was to celebrate life and the openness of the company . Was a connective tissue that covers the diversity of M · A · C and mantra ... all ages, all races, all sexes . It was , and remains , the firm and the heart and soul of the company . VIVA GLAM spokespeople are provocative , and influential alternative and reflect the diverse communities . They are heroes to look up to their personal triumphs ; people have invented themselves and the people who created movements

20. Celebrity Spokespeople The M·A·C AIDS Fund is proud to be associated with a spectacular lineup of multi-talented artists for the launch of the VIVA GLAM VI lipstick and lipglass . These committed superstars will serve as powerful emissaries for the M·A·C AIDS FUND – dedicating their time, energy and talent on behalf of the AIDS cause. 1994, M.A.C. AIDS Fund supports men, women and children affected by HIV/AIDS globally Same year, introduced first VIVA GLAM lipstick Every cent of selling price of VIVA GLAM lipsticks go to the M.A.C. AIDS Fund Approximately $100 million proceeds have been collected