MAGENTO e-commerce presentation with examples

Magento e-commerce

1. MAGENTO INTRODUCTION AND INSTALLATION

2. Introduction Magento is an open source E-commerce software, created by Varien   Inc ., which is useful for online business. It has a flexible modular architecture and is scalable with many control options that is helpful for users.

3. Magento- Introduction Magento is a powerful e-commerce platform to work on to develop e-commerce websites. Before you even download and install Magento , it's important that you take some time to plan. There lots of wonderful features and configurations to tackle, there are significant installation issues to consider even before you download the installer.

4. Magento- Introduction The important note is avoid the "uninstall-reinstall" syndrome. Plan your installation before you install and you're less likely to have to start all over again at a later date.

5. Introduction Magento uses E-commerce platform which offers organizations ultimate E-commerce solutions and extensive support network.

6. Magento Company Founded: 2001 115+ employees (and continuing to grow) Headquarters: Los Angeles, CA Increasing Revenues and Profitable Every Year Platform 60,000+ Merchants Translated into 60+ languages with strong world-wide traction Named in 2009 Forrester Wave™ of B2C eCommerce Platforms Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report “Magento is the world’s fastest growing eCommerce platform.”

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9. Architecture Extensible and Upgradeable Architecture Architecture Maintains Upgradeability with Customizations Core Local Community Complete Flexibility on Design Look and Feel MVC Architecture Core API opens platform for integration Supports both SOAP and XML RPC protocols Catalog Customer Order

10. Magento ecommerce trends 1 . Voice Search Optimization 2. Responsive W eb Design 3. AI that enhances Customer Engagement 4. Live Streaming 5. Social Media Integration and Social Selling 6. AI and Chat Bots 7. Push Notification

11. Magento products Products are the items or things that are sold in Magento . Product can be anything that is capable of satisfying the customer’s needs. This includes both physical products and services.

12. Structural and Content Blocks

13. Templates and Design

14. Features and Functionality Site Management Multi-Store Management Search Engine Optimization Catalog Browsing Product Browsing Marketing and Promotion Tools Checkout Reporting and Analytics

15. Site Management Content Staging and Merging Restrict Access per Store(s) Multi-Lingual and Currency Upgrade Management Admin Roles and Users Content Testing and Management

16. Multi-Store Management Flexible Management for Many Business Uses Multiple Brand Sites Localized Versions of Sites Main and Micro-Sites Private Sales Sites B2C and B2B

17. Search Engine Optimization 100% Search Engine Friendly Search Engine Site Map URL Rewrites give full control of URL's Meta-information for products and categories Auto-generated Site Map for display on site Auto-Generated Popular Search Terms Page

18. Catalog Browsing Dynamic Attribute-Based Catalog for Flexibility Layered Navigation Product Comparison Recently Viewed and Compared Product Reviews and Ratings Landing Pages, Banners and Personalized Content Configurable Sorting

19. Product Browsing Configurable Attribute Based Detail Pages Multiple Images and Zoom Reviews and Ratings Product Tags Flexible Display Options Simple (one SKU) Configurable (Style Displayed with Selection) Grouped (Multiple SKU’s can be displayed/ordered) Bundled (Custom Configures Product or Kit) Downloadable and Virtual

20. Marketing and Promotion Tools Rule-Based Promotions Customer Segmentation Personalized Content Display Private Sales Rule-Based Association of Upsells, etc.

21. Checkout Dozens of Payment Gateways Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon) One-Page Checkout Checkout as Guest Use Existing Account Ship-to-Multiple Addresses Checkout Real-time rates from Major carriers Store Credit and Gift Cards

22. Reporting and Analytics Dashboard view and Reporting module Logging of Administrator Actions Integrated with Google Analytics and Website Optimizer Reports configurable and exportable Sales Report Abandoned Shopping Cart Report Most Purchased Products Report Search Terms Report And more

23. Magento installation To install Magento , you should follow these instruction : Webserver setup and PHP configuration. Magento Installation on localhost with XAMPP.

24. WEB SERver and PHP configuration Step 1: Set up webserver 1. Make sure you have the latest version of XAMPP installed. You can get XAMPP on the Apache Friends website (now, the latest version is 7.1.8)  http://www.apachefriends.org/en/xampp.html

25. WEB SERver and PHP configuration 2. After downloading XAMPP, please click on the file to install it on your computer.

26. 3. Select Components: Please select the same as in the image.

27. WEB SERver and PHP configuration 4. Choose Install Location: XAMPP default location is C:\xampp. If you need to change the destination, click on the Browse botton to change your destination for XAMPP program and then click on  Next  to go to the next step.

28. WEB SERver and PHP configuration 5.  Start installing XAMPP .

29. WEB SERver and PHP configuration 6. Complete the XAMPP setup. You will see the setup asks: “Do you want to start the Control Panel now?” Click on the  Finish  button to end this setup and XAMPP prompt to use.

30. WEB SERver and PHP configuration .

31. WEB SERver and PHP configuration Step 2: Config PHP

32. WEB SERver and PHP configuration extension=php_curl.dll extension=php_mcrypt.dll extension=php_pdo_sqlite.dll extension=php_pdo_mysql.dll extension=php_soap.dll In the XAMPP Control Panel, you can see the row Apache, please click on the Config button and click PHP(php.ini), then remove comment “;” in some rows: After that, please click on the Start button on 2 rows Apache and MySQL to start them:

33. WEB SERver and PHP configuration .

34. WEB SERver and PHP configuration 127.0.0.1   www.localhost.com  Step 3: Config host file Open the file C:\Windows\System32\drivers\etc\hosts. Add the following code to the last row of the file:   This is the first part of Magento Installation, now take heed of next part of this guide. Magento - Setup Languages (tutorialspoint.com) Magento tutorial for beginners (magestore.com)