Mail order houses

mail order houses

1. MAIL ORDER HOUSES

2. MEANING Mail order houses are the retail outlets that sell their merchandise through mail.

3. FEATURES there is no direct personal contact between buyers and the sellers. this type of business is not suitable for all type of products, example perishable items. Goods are supplied to the customers without the help of middlemen. Customers do not have to go to the retailer to collect the product

4. PROCEDURE FOR MAIL ORDER HOUSES

5. PROCEDURE 1. PREPARATION OF THE MAILING LIST The first step is the preparation of mailing list of potential customers from telephone directories, list of members of club or trade association.

6. 2.APPROACH TO CUSTOMERS sellers approach customers through advertisement in newspapers, magazines, circulars etc. All the relevant information about the product such as price,features,delivery terms,terms of payment are informed.

7. 3. RECEIVING OF ORDERS Customers send their orders by post. orders received are entered in the order received book. 4. DISPATCH OF GOODS Goods are verified to ensure that they meet the buyers specifications. they are properly packed and delivered to post office.

8. 5. MODE OF PAYMENT D ifferent alternatives for receiving payments Making full payment Value payable post : goods may be sent by the VPP in which goods are sent through post and are delivered to the customers only when the full payament is made. Payment through bank :goods may be sent through a bank which is instructed to deliver the goods only when the customer makes full payment

9. SUITABILITY Goods should not be perishable Goods should be graded and standardised . Goods should be transported at low cost Goods should have ready demand in the market Goods should be available in large quantity

10. ASSIGNMENT Write an assignment on mail order houses.