Making the Most Out of LinkedIn 🚀 Sunbury Business Association

A hands-on presentation and workshop with Dify Social's Steve Hubbard - with and for Sunbury Business Association

Held at Hume Global Learning Centre – Sunbury on Wednesday evening 15 October 2025

1. Dify Social’s Steve Hubbard is a Monash University Master of Marke:ng (MMktg)
alumni and former Australian Marke:ng Ins:tute Cer:fied Prac:cing Marketer*
(CPM, 2015-2025)
Steve is arguably Australia’s best local social media marketer having provided social
media marke:ng & management services for 550+ businesses and enterprises since
2012. See blog for client case studies.
These include and have included, many well known franchise & independent brands,
branches of a major bank, a Na:onal spor:ng team, a Federal poli:cal party and the
Footscray Traders Associa:on.
1
‘Do it for you’ social media
marketer – making the most
out of LinkedIn

2. Not only have I been using LinkedIn since 2010,
and networking in person (and online during COVID!) with small business owners
since star:ng Dify Social in 2012 —
It’s my belief that LinkedIn is the natural choice for professionals because...
! It’s built for business. Every connec:on, post, and message is purpose-driven —
not social fluff.
" It’s your digital handshake. People Google you — and your LinkedIn profile is
usually the first impression.
# It’s the only social media where “talking shop” is encouraged. You can share
exper:se, achievements, and ideas freely.
$ It connects you with decision-makers. From local business owners to corporate
buyers — they’re all on LinkedIn.
% It drives organic visibility. Unlike other pla_orms, LinkedIn rewards consistency
and authen:city, not just ads.
& It builds trust and authority over Dme. Your ac:vity compounds — every
comment, ar:cle, and endorsement adds credibility.
' It supports real relaDonships. Offline connec:ons start online and con:nue to
grow through conversa:ons and collabora:on.
2
Steve Hubbard, CPM MMktg
Small Business Owner, Networker
& Social Media Marketer at Dify Social®
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au
2
2012-
2013
2025-
2026

3. Social media usage has exploded since 2013
…and LinkedIn has quietly become one of the biggest pla_orms of them all.
( Australian users (2013 → 2025)
LinkedIn: 2.4 million → 17 million (+600%)
Facebook: 11.7 million → 17.2 million
Instagram: 1 million → 15 million
TikTok: 0 → 9 million+
' While LinkedIn might not be as “s#cky” as Facebook or Instagram (people don’t
scroll endlessly)… …it’s where serious connecDons, referrals, and collaboraDon opportuniDes happen.
✅ That’s 17 million potenDal collaborators, referrers, and customers — and it’s
growing every year.
3
Social media stats (Australia) - it’s no fad!
LinkedIn on the up, up, up
3
2013 2025
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

4. My belief that …
❤ No amount of social media markeDng can save a business that doesn’t know its
own “why.”
' Successful marke:ng starts with clear values, authenDc purpose, and a story
worth sharing.
+ When your values shine through your social media — that’s when people connect,
trust, and buy.
4
Mission. Purpose
Values. Impact
4
Our mission is to protect (brands), build (relationships)
and grow businesses using social media marketing.
Our purpose is to gain competitive advantages for
businesses using social media marketing tactics that
include Facebook advertising, to attract and retain more
customers.
!Have fun. Do good! … we change lives
!Passion … we love social media marketing
!Integrity … we don’t do ‘smoke and mirrors’
!Innovation … we keep improving …
!Community … we are social, online & F2F
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

5. , Small Business House
Social media marke:ng sits within Marke#ng Communica#ons (MarComms) — it’s
not your whole strategy, but it supports it.
It builds awareness, trust, and engagement around your brand, offer, and you.
- Online – It’s All About People-to-People (P2P)
Even in B2B, people buy from people.
Your prospect communi:es oken look just like your current customers — so we focus
there first.
. Inbound Approach – “Web ➜ Social ➜ Contact Us”
For affordability and efficiency, we repurpose website content to social media to drive
interest back to your contact point.
Facebook remains key for small business because it owns Instagram, Messenger, and
WhatsApp — lemng us “hunt” your target audience effec:vely.
The same repurposing logic applies beau:fully to LinkedIn Company Pages — where
we “nurture” rather than “hunt.”
/ The Opportunity for Small Business
According to the Yellow Social Media Report, less than 13% of small businesses have
any kind of strategy.
That’s an incredible opportunity to stand out simply by being consistent and
5
Dify Social® Strategic Model
[Infographic] …
5
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

6. inten:onal.
0 Investment & ROI
Like all marke:ng and sales ac:vity, it’s about return on investment — customers
retained and acquired.
With consistent, well-planned content, we can measure impact over :me — whether
that’s inquiries, referrals, or brand awareness.
1 In summary:
This content-marke:ng model — repurpose, publish, promote — works across
LinkedIn, Facebook, Instagram, and Google alike.
It’s the proven framework I’ve used with 550+ businesses over the past 12 years to
help them protect, build, and grow.
5

7. OpDmising Your LinkedIn Profile (Workshop)
Your personal profile is your online business card.
✅ Key areas to review:
Profile photo (clear, professional, friendly) Banner image (use brand colours, show what you do)
Headline (what you help people with, not just your :tle)
About sec:on (your story, purpose, and value)
Experience (what problems you solve, with outcomes)
Skills, endorsements & recommenda:ons (social proof)
' Workshop ac#vity:
→ Review your headline and “About” sec:on – does it tell people why and how you
help?
6
Optimising your LinkedIn profile (workshop)
6
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

8. OpDmising Your LinkedIn Company Page (Workshop)
Your company page should reinforce your brand and values.
✅ Review these areas:
Logo, banner & tagline (consistent with other pla_orms)
Overview (include your “why,” mission & services)
Call-to-ac:on (contact, website, learn more)
Regular posts (showcase exper:se, client stories, culture)
Invite employees, partners, clients to follow
' Workshop ac#vity:
→ Open your company page – what first impression does it make?
→ Note one update to make this week
7
Optimising your LinkedIn company page
(workshop)
7
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

9. LinkedIn is all about relaDonships, not random adds.
✅ Tips for quality connec:ons:
Connect with clients, colleagues, partners, and peers
Personalise your connec:on requests
Follow local business owners, referral partners, and associa:ons
Engage with their posts before connec:ng
' Workshop ac#vity:
→ Iden:fy 5 people you could connect with today to expand your trusted network
8
Building your LinkedIn network (workshop)
8
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

10. Building Your LinkedIn Business Following (Workshop)
Grow your company page audience intenDonally.
✅ Strategies:
Invite your personal connec:ons to follow
Tag your page in your own posts
Encourage your team to share company updates
Join local and industry conversa:ons
Post regularly (1–2x per week minimum)
' Workshop ac#vity:
→ Brainstorm 3 ways you can increase visibility of your company page this month
9
Building your LinkedIn business following
(workshop)
9
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

11. Consistency beats intensity.
✅ Content types:
Educa:onal (“how to” :ps, FAQs, insights)
Inspira:onal (quotes, milestones, achievements)
Conversa:onal (ques:ons, polls, reflec:ons)
Promo:onal (offers, events, case studies – in modera:on)
✅ Frequency:
Personal profile: 2–3 posts/week
Company page: 1–2 posts/week
Commen:ng: daily, if possible
' Workshop ac#vity:
→ Drak one example post idea for your personal or business pag
10
Activity and content plan – what to say and
how often? (workshop)
10
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

12. Visibility on LinkedIn = engagement.
✅ The algorithm loves:
Though_ul comments within 60 minutes of pos:ng
Reac:ons (2 ' 3 ❤) — but comments count more
Reposts with your own take, not just a share
Consistent engagement builds familiarity and trust
' Workshop ac#vity:
→ Open your feed. Comment genuinely on 3 posts relevant to your business
11
News feed interactions, comments and reposts
(workshop)
11
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au

13. ✅ Start with your “why.”
Your purpose and values shape how you show up online.
4 OpDmise your personal profile.
Be clear, credible and human — tell people what you do and why it maHers.
5 Strengthen your company page.
Show your business personality; post consistently and authen:cally.
$ Build your network with intent.
Connect with people who ma{er — clients, collaborators and local peers.
6 Create & share valuable content.
Educate, engage, inspire — aim for connec:on, not perfec:on.
' Engage in the news feed.
Comment, react and repost though_ully — be part of conversa:ons.
& Plan, measure and improve.
Track what works; focus on rela:onships and ROI, not vanity metrics.
3 Remember:
LinkedIn is about people first, plaJorm second. The more genuine you are, the more
opportuni:es you a{ract.
12
That’s a wrap on ‘making the most of LinkedIn’
12
DIFY Social [ABN 39875722968] Steve Hubbard, CPM MMktg
a 43 Hewitt St, Footscray VIC 3011 o L4 / 301 Hampshire Road, Sunshine VIC 3020 (iHarvest workspace)
t 1300 DO SOCIAL [phone] e [email protected] w difysocial.com.au
✅ Start with “why”
Your purpose and values should shape how you show up online
4 Optimise your personal profile
Be clear, credible and human — tell people what you do and why it matters
5 Strengthen your company page
Show your business personality; post consistently and authentically
6 Create & share valuable content
Educate, entertain, engage — aim for connection, not perfection
' Engage in the news feed
Comment, react and repost thoughtfully — be part of conversations
& Plan, measure and improve
Track what works; focus on relationships and ROI
3 Remember LinkedIn is about people first
The more genuine you are, the more opportunities you attract