Managers of this millenium require to be mor e creative

creative thinking for todays mangers.
Thinking out of the box is essential to beat competition
Tips for creative thinking and how organisations can motivate mangers to think creatively.

1. Some statements

2. “Television won’t be able to hold onto any market it captures after the first six months. People will soon get tired of staring into a box every night.” (Darryl F. Zanuck, Head of 20th Century Fox, 1946)

3. Telephone `“That’s an amazing invention, but who would ever want to use one of them?” (US President Rutherford B. Hayes, after participating in a trial telephone conversation between Washington and Philadelphia in 1876).

4. “I think there is a world market for about five computers” (Thomas J. Watson Sr., Chairman of IBM, 1943)

5. The Development of Technology: From Knowledge Generation to Diffusion Basic Knowledge Invention Innovation Diffusion IMITATION ADOPTION Supply side Demand s ide

6. Disruptive thinking is reducing product life cycle BASIC FIRST PRODUCT IMITATION KNOWLEDGE PATENTS LAUNCH Xerography late 19th and 1940 1958 1974 early 20th centuries Jet Engines 17th-- early 1930 1957 1959 20th centuries Fuzzy logic 1960’s 1981 1987 1988 controllers

7. Wearables

8. 11 Managers of this millennium E Manager Shareholders value Strategic thinking Lateral thinking and responsive Global experience People management Corporate Governance and social responsibility

9. The challenge for the future managers Develop Creative Thinking Skills to create competitive advantage

10. Conceptual Blocks to Creativity

11. Blocks and Blockbusters to Creativity Following the rules Breaking the rules Making assumptions Checking assumptions

12. Blocks and Blockbusters to Creativity Fear of failure Risk-taking culture Over-reliance on logic Use imagination and intuition

13. Conceptual Blocks Conceptual blocks Mental obstacles that constrain the way the problem is defined and limit the number of alternative solutions thought to be relevant

14. Conceptual Blocks created by bias The more formal education individuals have The more experience they have in a job The less able they are to solve problem in creative ways… There has to be a meaningful blend in the curriculum

15. Conceptual Blocks Formal education often produces… “right answers”, analytical rules, or thinking boundaries Experience in job teaches….. proper ways of doing things, specialized knowledge, and rigid expectation of appropriate actions Individuals lose the ability to experiment, improvise, and take mental detours

16. Tools for Creating New Ideas

17. Tools for Creating New Ideas Attribute Listing Brainstorming Visioning Tools for Creating New Ideas

18. Attribute Listing Attribute Listing Use Attribute Listing when you have a situation that can be decomposed into attributes - which itself can be a usefully creative activity. Particularly useful with physical objects. You can use it elsewhere, too. Highly rational style. Suitable for people who prefer analytic approaches. Good for engineering-type situations.

19. Attribute Listing For each attribute, ask 'what does this give'? Seek the real value of each attribute. It is also possible that attributes have 'negative value' -- i.e.. they detract from the overall value of the object. Finally look for ways in which you can modify the attributes in some way. Thus you can increase value, decrease negative value or create new value. Attribute Listing

20. Southwest's profile has more in common with the car's than with the profile of other airlines.

21. Brainstorming Brain-storming Brainstorming is probably the best-known creative tool. It can be used in most groups, although you will probably have to remind them of the rules. It is best done using an independent facilitator who manages the process (so the group can focus on the creative task). Typically takes around 30 minutes to an hour.

22. Brain-storming Brainstorming works when people use each other's ideas to trigger their own thinking. Our minds are highly associative, and one thought easily triggers another. If we use the thoughts of others, then these will stop us getting trapped by our own thinking structures. Brainstorming

23. Visioning Visioning A vision is a 'motivating view of the future'. It creates pull. It gives direction. Imagine brilliant and innovative future. Think about what you are trying to achieve. Go out into the future. Look around and see what is there.

24. Visioning Visioning Visioning works because we are an imaginative species and are motivated by what we perceive as a possible or desired future.

25. In 1968 the audience at the Olympic Games in Mexico City was amazed to see a young man take the high jump with his back to the bar. All the other competitors used the time-honoured Western Roll approach of jumping with their face and stomach brushing the bar. The young American, Dick Fosbury, had a fundamental question: ‘Is there a better way to perform a high jump?’ He won the gold medal and transformed the sport. He questioned the prevailing assumptions and approached the problem from a new and lateral direction.

26. Some more examples of lateral thinking QWERTY keyboard, which is in use on all desktop computers. The original QWERTY layout of keys on the typewriter keyboard was designed in the 1870s were causing typewriter keys to jam together. By putting the most commonly used letters e, a, i , o away from the index fingers of the hands, speed was increased and jams were avoided.

27. Creating a Creative Climate Motivation Challenge Empowerment Fun Freedom Time Support

28. Creating a Creative Climate Dynamism Energy Openness Debate and Dialog Experimentation Trust Risk

29. Managers must balance and manage various pressures MANAGERS ROLE REDEFINED Consumer engagement and experience Deliver customer value Constantly Differentiate Develop innovative and sustainable offerings Leverage all information and analysis Understand change and evaluate performance and impact Consumers keep evolving and engaging Online integration, marketing analytics and customer value Corporate strategies need to be measurable, innovative and sustainable

30. 37 The buzz word for managers of this millenium “Learn to Think differently” Thank you