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1. SOCIAL MEDIA FOR
REALTORS
Phone: [phone] WWW.VIRTU-ASSIST.COM

2. WHAT IS SOCIAL MEDIA?
Social Media is
•An umbrella term that defines the various activities that
integrate technology, social interaction, and the construction
of communication in various media forms including words,
pictures and video.
•Social Media is interactive communication.
•Social Networking is defined by linking people to each other
in some way. Examples include social network websites like
Facebook, social bookmarking, wikis, groups, etc.

3. Why Do You
Need Social Media?
Let’s Get The Facts…

4. Social Media is the
#1 Activity on the
Internet!

5. By 2010 Gen Y will outnumber Baby
Boomers….
96% of them have
joined a social network!

6. Only 14% of consumers trust
advertisements…
78% of consumers trust peer
recommendations!
Word of Mouth matters-do you know
what people are saying about you?

7. More than
300 Million Users…
Share over 1.5 million
pieces of content on
Facebook…every day!
Purpose-built Facebook pages
have created more than 5.3
billion fans!

8. 3 OUT OF 4 AMERICANS USE SOCIAL
TECHNOLOGY!
2/3 OF THE GLOBAL
POPULATION VISIT
SOCIAL NETWORKS!

9. 70% of bloggers are organically
talking about brands on their
blog.

10. 100,000,000
The number of YouTube videos viewed each day!
13 HOURS…
the amount of video
uploaded to YouTube
every minute!

11. 1382%
The monthly growth rate of
Twitter users from Jan-Feb 2009!
3,000,000
The average
number of Tweets
per day on Twitter!

12. 93% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD HAVE A PRESENCE IN
SOCIAL MEDIA.
85% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD GO FURTHER THAN
JUST HAVING A PRESENCE ON SOCIAL
SITES & SHOULD ALSO INTERACT WITH
ITS CUSTOMERS.

13. Social Media & Real Estate
90% of homebuyers use the Internet to
search for information and homes!
First time home buyers are the fastest
growing segment in the market today.
50% of all homebuyers are on social
networking websites!

14. Only 18% of traditional televison
campaigns generate a positive ROI.
Direct Mail response is down 90%.
Social Media is still growing by 10%
a month!

15. Social Media is so much
more than marketing…
Customer Service
Public Relations
Loyalty-Building
Collaboration
Networking
SEO

16. NOW YOU KNOW WHY YOU NEED TO USE
SOCIAL MEDIA MARKETING.
LET’S TALK ABOUT HOW TO USE IT…

17. Social Media Can Help You:
• Reach New Clients & Get New Leads
• Protect Your Brand & Image
• Grow your Network & Sphere of Influence
• Generate more Sales
• Create Consumer Loyalty to Increase Referrals

18. How to Start with Facebook:
•Create your user account
•Create a business page to generate Fans
•Create a group: First Time Home Buyers, etc.
•Advertise on Facebook (easily target your leads)
•Use status updates to stay in front of your network
•Be professional-remember that your clients and peers are
reading these posts!
•Don’t fake it-no one will appreciate it.
•Show your personality—not your Sales Pitch—don’t blatantly
advertise to your network—it will just seem like SPAM!

19. Marketing Ideas for Facebook:
• Use your current database and suggest they become a Fan on
your Facebook page.
• Include each Sold Listing on your page…take a picture of the
home buyers or sellers and add that to the page. Then you can
tag them—this will be shared on their profiles!
• Import your external blog-this keeps your Fan page updated
with fresh content without you having to constantly update it.
• Add your virtual tour videos to your page and then post links
to your website with the post.
• Offer a subscription box to capture emails—such as What is
Your Home Worth, or First Time Home Buyers Guide, etc.
•Include customer loyalty perks for sharing your Fan page!

20. How to Start with Twitter:
•Create your user account
•Create a custom background-stand out from the
crowd
•Follow others-this helps build your network
•Include your tweets on your blog or website
•Add a Follow Me button to your social profiles
•Use status updates to stay in front of your network
•Search—you can see what is trending and participate
in conversations

21. The Importance of Blogging:
•Use your blog to show your expertise
•Use your blog to promote your listings
•Use your blog to promote yourself
•Use your blog to improve SEO
•Use your blog to generate referrals
•Use your blog to connect with other agents
Where can you blog:
Wordpress, Blogger, ActiveRain, Realtor.com

22. How to Start with LinkedIn
•Create your user account
•Update Your Profile
•Link to your website, blog and other social networks
•Join Groups
•Participate by answering questions
•Make connections & grow your network
•Find a job or post jobs
•Primary Purpose-Professional Networking

23. Feeling Overwhelmed with Social Media?

24. We Can Help You Plan Your Strategy!

25. Social Media is not about being everywhere
—all the time! Just adding profiles to
countless websites and social networks is
not social media marketing.
Social Media Marketing should be strategic
and targeted directly to get you the best ROI
(Return on Investment).
Social Media requires more than setting up
an account-it requires interaction and
participation to generate results.

26. A Different Strategy for Social Media
We are different.
Unlike public relations firms that look at social media as another way to distribute
press releases, or search engine optimization firms that look at social media as a
way to boost page rank, Virtu-Assist is one of the first companies to take a holistic
approach to using social media tactics, techniques, networks, and tools for
corporate marketing and brand building. We will help you build your brand, get
more traffic to your website, get more leads, generate more sales and help you
turn your consumers into fans!
We understand the fundamental differences between traditional marketing
techniques and what it takes to really use social media to it's fullest capabilities.
Social media marketing is a science and we have the right formula to get you the
results you need. We work with you based on your individual needs and budget in
mind to develop the most effective social media strategy - giving you the highest
return on investment.

27. LET’S TAKE A LOOK AT SOME OF THE
SOCIAL MEDIA PLANS WE OFFER

28. Social Media Resources & Networks ProfessionalRealtors Package
Facebook Profile & Business Fan page  
Twitter  
LinkedIn  
YouTube  
MySpace  
Blog Setup/Update  
Google Business Submission  
SlideShare  
Squidoo  
Flickr  
Zillow  
Trulia  
ActiveRain  
WannaNetwork  
Real Voices  
AddThis Button Created  
Follow Me Buttons Created  
Stumble Upon, Del.ico.us, Reddit, Digg, Technorati5 submissions5 submissions
Webinars & E-Books  
One-On-One Training  
Includes
creation of over
20 top social
media network
accounts.
Customer
Support & One-
on-On Training!
A strategic plan
which is
customized just
for you!
Hourly Training
& Consulting
also available.
Social Media
Marketing
Plans:

29. Contact Us:
www.virtu-assist.com
Phone: [phone]
Founder:
Megan Faust
E-mail: [email protected]
Skype: megan-faust
Twitter: @virtuassist1