How to Analyze and Process Unstructured Data
Unstructured data are datasets that have not been structured in a predefined manner.
Unstructured data is typically textual, like open-ended survey responses and social media
conversations, but can also be non-textual, like images, video, and audio. Unstructured
information is growing quickly due to increased use of digital applications and services. Some
estimates say that 80-90% of company data is unstructured, and it continues to grow at an
alarming rate per year.
While structured data is important, unstructured data is even more valuable to businesses if
analyzed correctly. It can provide a wealth of insights that statistics and numbers just can’t
explain.
Structured Data Vs. Unstructured Data: What's The Difference?
Unstructured vs Structured Data
Structured, unstructured and semi-structured data all fall under the umbrella of ‘big data’.
While all three types of data can offer incredible insights, it’s important to know which data
type to collect and when, and which one to analyze for the insights you’re hoping to gain.
Although it contains figures, statistics, and facts, unstructured data is usually text-heavy or
configured in a way that’s difficult to analyze. Social media posts, for example, might contain
opinions, topics that are being discussed, and feature recommendations. But this information
is difficult to process in bulk. First, specific bits of information must be extracted and
categorized, then analyzed to gain usable insights.
Structured data, on the other hand, is often numerical and easy to analyze. It’s organized in a
pre-defined structured format, such as Excel and Google Sheets, where data is added to
standardized columns and rows relating to pre-set parameters. The framework of structured
data models is designed for easy data entry, search, comparison, and extraction.
There is also semi-structured data, which is also text-heavy data but loosely organized into
categories or “meta tags.” This information can be easily broken into its individual groups, but
the data within these groups is itself unstructured.
Email is a good example of this: you can search your email by Inbox, Sent, and Drafts, but the
email text within each category has no pre-set structure.
Unstructured Data Types & Examples
Unstructured data examples, like twitter, emails, chat, images, audio, and more
Examples of unstructured data include legal documents, audio, chats, video, images, text on a
web page, and much more. Discover some of the most common unstructured data examples
below: