MARIE TURNER - Brighton SEO Deck - Help! My Traffic has tanked!.pptx

MarieTurner8 7 views 61 slides Oct 27, 2025
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About This Presentation

Brighton SEO deck by Marie Turner. How to recover lost traffic more efficiently using lateral thinking.


Slide Content

thisisgain.com

thisisgain.com …SEO IS SLOW.

thisisgain.com

thisisgain.com

thisisgain.com

thisisgain.com

thisisgain.com Hi, I’m Marie!

thisisgain.com Marketer for 15 years ( ish ?) and SEO for 10.

thisisgain.com And I am here to help

thisisgain.com What we know

thisisgain.com Crawling Indexing Ranking

thisisgain.com How do we impact these things? Site architecture Site speed Content quality Linking Authority Javascript Page structure And many more…

thisisgain.com When we start to lose traffic, and we have no idea what’s causing it, what do we do?

thisisgain.com Tech audit time!

thisisgain.com You need to look at the WHOLE SITE

thisisgain.com Because ALL of these: Site architecture Site speed Content quality Linking Authority Javascript Page structure And many more…

thisisgain.com Your process from now on

1] The site audit 2] Lateral thinking thisisgain.com 3] Take action

1] The site audit thisisgain.com

thisisgain.com Crawling issues on-site Indexing issues on-site Content Quality & Positioning 1 2 3 Off-page signals 4 Competitor positioning 5

thisisgain.com Think EXHAUSTIVELY .

thisisgain.com Example: Don’t just think off-page includes links!

thisisgain.com Your mindset throughout:

thisisgain.com What’s changed?

thisisgain.com You’ve got your audit.

thisisgain.com You’ve got loads of Screaming Frog/ Sitebulb items

thisisgain.com That’s it, right?

thisisgain.com Wrong.

2] Lateral Thinking thisisgain.com

thisisgain.com What the heck is lateral thinking?

thisisgain.com

thisisgain.com Linear thinking Lateral thinking

thisisgain.com Search engines are not linear

thisisgain.com So your solutions shouldn’t be linear

thisisgain.com

thisisgain.com

thisisgain.com Very basic example: Audit of a 200 page website has given us 5 x redirect issue items affecting 100 URLs

thisisgain.com = 1 x solution: redirection has gone awry and needs fixing

thisisgain.com 1. Easier to understand 2. Easier to action

thisisgain.com 4] Take Action

thisisgain.com “Technical issues are people issues” - Areej Abuali <3

thisisgain.com What would Picard, Janeway, Sisko, Pike, Archer, Burnham, Georgiou do?

thisisgain.com We present the facts.

thisisgain.com That’s it.

thisisgain.com I think we need to [insert action here]

thisisgain.com …because [your evidence-based reasoning here] .

thisisgain.com If we do [insert thing here]

thisisgain.com … [insert the desired result here] .

thisisgain.com “I think we need to re-think the faceted navigation on the site. In our analysis, we found that many category URLs are duplicated due to the way the faceted navigation system functions. If we add a rule-based system for the faceted navigation, we’ll see less duplicate content that’s losing us traffic & revenue .”

thisisgain.com I think we need to [insert action here]

1] Explore all avenues 2] Don’t think linear thisisgain.com 3] Evidencebased comms

thisisgain.com Remember earlier:

thisisgain.com

thisisgain.com Hard truth

thisisgain.com Sometimes your site won’t recover everything back

thisisgain.com

thisisgain.com Thank you!

thisisgain.com

thisisgain.com