Maris Hanna FSU Project and Portfolio Week 2

Maris Hanna, Project and Portfolio wk. 2 project @ Full Sail University

1. PERSONAL BRAND
EXPLORATION
Maris Hanna
Project and Portfolio 1
Entertainment Business
February 15, 2025

2. CAREER CATEGORY :
STARTING CAREER
Short-term career goal immediately
following graduation:
Secure an entry-level marketing position or
internship within the entertainment
industry.
•Apply to at least 5 relevant positions by
November 2025
Long term career goal (5 years):
Obtain a Project manager position within
the entertainment industry.

3. PROFESSION
Occupation: Entertainment Business
Potential Job Titles:
•Promoter
•Events manager
•Talent/artist manager
•Project Manager
•Artist Assistant
Source: SAE institute

4. TARGET AUDIENCE :
HIRING MANAGERS AT A TV/FILM PRODUCTION CO.
Source: Book Yourself Solid

5. COMPETITION
Wesley Walker Maris Hanna
Industry work experience: 3 years social media manager, 6 years artist
management
Education: Current student at Full Sail University pursuing a MS in
entertainment business
Leadership/ Noteworthy Experience: Artist Management, Social Media Manager
Skills: Leadership-24 endorsements
Social Media Marketing- 17 endorsements
Public Speaking- 18 endorsements
Online presence: Not very clear headshot, no customized banner, 500+
connections, profile extremely filled out and thorough, many skills with
endorsements. Score 80/100
Industry work experience: None
Education: Current student at Full Sail University pursing a BS in Entertainment Business
Leadership/ Noteworthy Experience: Assistant Manager at Pacsun
Skills: Leadership- 18 endorsements
Social Media- 12 endorsements
Training- 16 endorsements
Team work- 13 endorsements

Online presence: Clear headshot, plain non-customized banner, 360 connections, profile
not as filled out as could be, many skills with endorsements. Score 65/100
Source: LinkedIn

6. IDENTITY
Core Values:
1.Empathy
2.Growth
3.Balance
4.Enthusiasm
5.Creativity
Vision:
Drive business aspects of entertainment companies to success in creative
and impactful ways.
Guiding Principle:
“Create your own path”
Golden Circle
Why?
How?
What?
Passion:
Entertainment Industry
Super Power:
Thinking outside of the box and
adding creativity to everything I
do.
I believe with passion and enthusiasm
I can make strong business decisions
to help companies succeed in the
entertainment industry
Never stop learning and growing in
this industry
Business management
within entertainment
industry
Source: Core Values Exercise, Simon Sinek

7. PROMISE AND
POSITION
Promise:
I will make impactful business decisions
for a TV/Film production company by
using my creativity and passion for the
entertainment industry and driving for
success.
Position:
Thinking Outside The Box

8. NETWORKING
Industry Events:
Business of Entertainment Summit 2025
September 17-18
th
West Hollywood, California
Meet industry professionals and make connections
within the entertainment industry.
Media and Entertainment Innovation Conference
October 1-3
rd
Toronto, Canada
Learn of new industry trends and network with professionals
from multiple entertainment companies of interest.
Elevator Pitch:
Does your company lack creativity and passion? Do you need
someone who thinks outside the box and makes impactful
business decisions? I am a student at Full Sail University
pursuing a degree in Entertainment Business. I have a
passion for the entertainment industry with a background in
retail management. My creative thinking and drive for
success will make all the difference as I hope to apply these
in a professional setting after graduation.
Mentorship:
I am seeking to find a mentor who has passion and interests
similar to mine in the entertainment industry. Someone who has
started at entry level and was focused on personal development
and growth and getting themselves to a top industry profession.
Source: FT Live, Future Festival

9. DIGITAL MARKETING
Online ID Calc Scores:
Volume: less than 0
Relevance: zero
Purity: 50%
Diversity: greater than 0
Validation: less than 0
Brand Archetype:
Archetype: Girl Next Door
Description: This archetype describes someone
who is genuine, down to earth, and everyone can
relate to. This brand type creates authentic
connections and a community where everyone
feels seen, understood, and accepted.
Digital Marketing Strategy To Improve Online ID Score:
Variables to increase: Purity and Validation
Strategies to Increase: Developing and publishing content on my LinkedIn
that is “highly valuable” to help get my content ranked higher on google.
Also, getting endorsements on LinkedIn would be a great start to help raise
this aspect of my online reputation score.
Source: Online ID Quiz, Brand Archetype Quiz, Youtube

10. PROFESSIONAL DEVELOPMENT
Technical:
Project management software Asana
Task: Watch learning Asana videos for beginners
Org: LinkedIn Learning
Date: June 2025
Creative Software
Task: Read through website and resources on
“Adobe Creative Cloud for Beginners”
Org: Benchmark One
Date: May 2025

Transferrable:
Building strong cross-functional relationships
Task: Watch video on how to build cross-functional
relationships
Org: Youtube
Date: April 2025
Draw conclusions from resource scheduling data
Task: Read through
“Methods to draw reasonable conclusions from data"
Org: LinkedIn Learning
Date: March 2025
Source: Entertainment Careers, LinkedIn Learning, Youtube, Benchmark One

11. REFERENCES
LinkedIn: Log in or sign up. (n.d.-d). https://www.linkedin.com/pub/dir/hanna/maris?trk=public_profile_samename_see_all
Log in or sign up. LinkedIn. (n.d.-a). https://www.linkedin.com/in/walkerwesleyj/
7 careers in the entertainment business to get excited about. SAE Institute USA. (2021, December 6). https://usa.sae.edu/blog/7-careers-in-the-entertainment-business-to-get-excited-about/
Port, M., & Wallace, J. (n.d.).Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online
Learning. https://learning.oreilly.com/library/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
Business of Entertainment Summit 2025 - A Financial Times Live Event. (n.d.). https://entertainment.live.ft.com/
TREND HUNTER Inc. (n.d.).Media & Entertainment Innovation Conference - Our Best Media & Entertainment Innovation Conference. FutureFestival.com. https://www.futurefestival.com/media#buynow
Girl/guy next door brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2024, January 24). https://www.kayeputnam.com/brand-archetype-everyman/
YouTube. (n.d.). YouTube. https://www.youtube.com/watch?v=s0leEODa5Ho
EntertainmentCareers.Net. (n.d.).Project manager - brand consulting at CAA in New York. https://www.entertainmentcareers.net/caa/project-manager-brand-consulting/job/485112/
Asana online training courses: LinkedIn Learning, formerly Lynda.com. LinkedIn. (n.d.-a). https://www.linkedin.com/learning/topics/asana
Wolff, A. (2019, January 28).10 Best Adobe Creative Cloud Resources for Beginners. BenchmarkONE. https://www.benchmarkone.com/blog/10-best-adobe-creative-cloud-resources-for-beginners/
YouTube. (n.d.-a). YouTube. https://www.youtube.com/watch?v=kbwvufGypAw
K-12 Education. (2023, September 29).What methods can you use to draw meaningful conclusions from your data?. How to Draw Meaningful Conclusions from Your Data.
https://www.linkedin.com/advice/3/what-methods-can-you-use-draw-meaningful-conclusions